Investment work, the precious efficiency.

The key in the "increase", the core in the "effect".  

This year, heard the voice of different positions.

Investment, it is time to return to the market deployment.

The times have changed, the situation has changed, the fight should also change.

Squatting enterprises, docking projects, is "running legs" of the fine work.

In fact, it is not, behind the investment competitiveness, embodied in several aspects:

Project resources, publicity and promotion, professional knowledge, management synergy.

01 Contact Enterprise Effective docking

Investment work, is to deal with enterprises.

Where does the business come from? How to find business?

The director of the Investment Promotion Bureau communicated with us, mentioning a few key words:

Project channels, investment resources, enterprise information.

In fact, all point to the direction of capturing leads.

Docking effective contact with the "business", the project to follow up on the transformation.

Investment "with a basket of vegetables", the key to where to choose?

Many places, investment people are still "bored" in the curing way.

In a large amount of information to find the project, but can not find the person in charge of the enterprise, not to mention digging site needs.

A park investment manager, he said while lamenting:

Project leads, like a kite with broken strings; enterprise docking, as if looking for a needle in a haystack.

In the "tea will talk about investment" thinking salon, the use of good platforms and tools, the first to solve the problem of project resources.

From docking to contact, [investment network] link garden enterprise both sides, so that investment people to capture the information of the enterprise site selection.

In particular, it is quite important to find the key people of enterprises.

All over the Beijing Office, to participate in the Chamber of Commerce, hometown associations, industry associations, plus the investor's WeChat.

The other party, however, has not replied, only to find out later that the docking is an administrative assistant.

This kind of "ineffective communication" is almost a daily routine for investment promotion people to dock enterprises and get projects.

[Merchants network] from screening enterprises to the project on the new, there are several important operations:

Repeatedly verify the identity of enterprises, research and evaluation of docking investment needs, project information in real time on the new.

As a tool in the field of industrial investment, it is designed to build a communication and docking platform between investment managers and corporate decision makers around the world, and you are welcome to dock and experience it.

From project resources to get in touch, it is never a simple matchmaking, but the accumulation and precipitation of manpower and time.

02 publicity and promotion of product effect

A while ago, an open area leader mentioned:

This year, the publicity in the public number, the video number of the publicity on the force.

Even, there are some governments and parks to put ads.

Hundreds of thousands of dollars of publicity expenses spent, like a "water drop".

This kind of advertisements in the infomercials are most likely to be pushed to the irrelevant people.

In investment promotion, brochures, pamphlets, and seminars are all designed to show companies the advantages of investing.

Many local investment promoters frequently post their friend circles.

Some parks are too long to be folded, and some carriers are too redundant to be seen at a glance.

Traditional curing publicity, like blindfolded archery, there is a distance from the bullseye.

Put in marketing, this kind of belongs to the "self-improvement" communication.

Repeatedly brush the screen is not as effective as the reach, so that the enterprise to see is the focus of publicity.

How to make investment promotion, from self-talk to reach enterprises?

The answer is in the [investment network], after the certification of the local investment people, relying on the platform's own traffic, uploading park information, carrier parameters, etc., can be directly linked to investors.

The key is that the dissemination path will not be disconnected from the investment enterprise.

From the perspective of enterprises, enter the [investment network] to browse, basically have a site selection appeal, retrieve the relevant area of the park, will take the initiative to contact the certified investment people.

Up to now, enterprises actively reach out to the investment promotion people, there have been more than 7000 times. The publicity is not as good as finding the right channel to be seen by enterprises.

In the "tea will talk about investment" thinking salon, an old director of 10 years of deep investment, his point of view is impressive.

Investment promotion, not "face project", not "widely publicized", but to find a business channel.

This is like fishing, instead of spreading the net in the whole pond, it is better to find a place where the fish gather under the bait.

03 Professional knowledge Merchants ability

Merchants opportunity, lies in the excavation, more in the grasp.

Behind this is, the person's professional ability.

Industrial investment, everyone needs training and learning.

Enhancement of professional skills, enhance the ability to quality, quite important.

In the new situation, around the investment promotion of higher, newer, more detailed requirements.

In some places, 70% of the members of the investment promotion team have no industrial background.

There are also teams where some of the people have no experience in investment promotion at all.

One head of a state-owned platform, he mentioned in a closed-door meeting:

Possessing job skills that must ensure a sufficiently broad composite, as well as a deep industrial understanding.

The complexity of investment promotion work, has exceeded the conventional investment and financing process, the knowledge base needs to always be above the region's industrial development.

No experience, no resources, no channel "three no" investment people, how to follow up the project, how to tap the demand, how to business negotiations, completely a "layman".

In the face of complex industrial knowledge, cumbersome investment process, enterprises from all walks of life, feel overwhelmed.

[Merchants Network] provides relevant courses, from enterprise site selection to project follow-up, as well as industrial investment content, are open to the public.

At present, five core courses are launched in order to bring reference and inspiration to investment promotion people:

"Insight into the Key Factors of Enterprise Site Selection", "The Whole Process of Project Follow-up and Case Analysis", "How to Become a Master of Investment Promotion Negotiation", "Industry Chain Investment Promotion Methods", and "Investment Promotion Mapping Skills".

This is not only the transfer of knowledge, but also the sharing of practical experience to help investment promotion people to improve their ability.

04 Management Synergy Full Cycle

Invitation to investment, grasp and not grasp is not the same.

Seek deep, seek fine, seek in place, this work can do solid.  

Some investment bureau chiefs, led by the team stationed at the docking project, or the implementation of the task.

Even, various links, upload and promote investment work.

It is not an exaggeration to say that there are cross-sectoral synergies, from the county to the city to the province to explore and analyze.

Don't count on others to have what, first think of their own can work with who.

One of the park's carriers was not transparent, and the same plot of land was recommended by three departments to different companies at the same time, leading to the loss of the project.

The director of the investment promotion bureau said helplessly: "We are not in the investment, but in the civil war".

Because of the carrier information is not shared, the interdepartmental "grab project" situation is not uncommon.

What's worse, a biomedical project to follow up, halfway through the change of people to contact the enterprise, the important nodes do not do a good job of closing the loop, a variety of claims were postponed, and ultimately by the neighboring city of the "cut off".

We believe that there is no synergistic investment, the process is a plate of scattered sand.

Competition around the city has long been not a fight, but the province, between the region's comprehensive strength, resource allocation of the full range of factors.  

As a manager, investment is not a one-man war, more concerned about organizational synergy.

Next, [investment network] will be from the customer, carrier, project, team and other aspects of the realization of the whole process management system.

For example, how many million square meters of idle carriers are left? How is the information of enterprises in different industries sorted out? Where do project leads come from and who is following them up?

Investment is not a personal marathon, but a departmental relay race. If the baton is dropped, it's useless to be fast, and the ability to synergize is even more critical leverage.

Written in the end

Currently, there is no lack of efforts to attract people, the lack of good use of investment tools.

"Run through the legs" of the time, to "contact business" efficiency.

"Self-improvement" of the dissemination of "effective reach" of the publicity.

"Layman" of the novice, become "insider investment" of the veteran.

Even the need to attract investment in the group, pinch fingers into a fist.

Only a seamless synergy, the "combination punch" is competitive.

This is the first time I've ever seen a person with a high school diploma.