Recently, always in the project exchange group to see:
"Auto parts project, there is no introduction?"
"In the Yangtze River Delta region, is there any resource exchange?"
"XXX enterprise contact information, do you have?"
There are also, to provide investment clues, to give incentives to settle.
In this way, the project information is important, contact to the enterprise is more critical.
From the "needle in the haystack" to "accurate capture", the government and enterprises docking, only one step away.
01 Traditional reach half the effort
Enterprises can't find the government, the government can't find the project, the two sides are always difficult to "two-way run to".
The problem is: low reach efficiency, no contact with key people, trust is difficult to establish.
After the research found that, in the investment practice, most of the investment promotion through three ways to establish contact:
The first way, the investment promotion people take the initiative to visit the strange enterprises directly.
Once I met such a merchant, with "special hardship, special fighting" spirit, alone in the hot sun shuttle in the Beijing Economic Development Zone between the enterprises.
Even after encountering the refusal of one enterprise after another, he still insisted on visiting.
However, after half a year, we haven't found a single enterprise with investment intention.
This lack of target knocking investment, inefficiency at the same time, so that the enthusiasm and self-confidence of investment people are a little frustrated.
And, due to the excessive randomness of the enterprises contacted, it is difficult to find the key person in a short period of time.
The second way, with the industry associations and exhibitions to obtain project information, is currently more common traditional means of investment.
Since this year, all over the investment people frequently run around in all kinds of investment promotion and exhibition, footprints all over the north, Guangzhou, Shenzhen and other first-tier cities and even three or four tier areas.
However, there are obvious shortcomings in such channels.
On the one hand, local industry associations and exhibitions are limited by their geographical coverage, making it difficult to provide comprehensive and timely project information.
On the other hand, the proportion of companies contacted through exhibitions with real investment intentions is relatively low.
Most of the enterprises participated in the exhibition only for the purpose of business exchange or understanding the industry dynamics, but did not really have investment needs.
The third way, using the Internet, the official website of the enterprise, social software and other ways to inquire about the contact number of the enterprise, is also the main method of contacting the enterprise by the current businessmen.
But in practice, this type of access to the number of most of the front desk or administrative positions for the enterprise.
These people, neither have information about the enterprise investment decision-making, more will not be rash in the absence of an appointment to transfer the phone.
Through the network channel, the probability of contacting the person in charge of the enterprise is extremely low, which leads to a large amount of energy consumed in ineffective communication, affecting the overall efficiency of investment work.
In [investment network], no need to spend time to find the enterprise contact information, you can directly call the phone, and the key person of the enterprise site selection direct communication.
02 Highly effective and credible direct contact
An investment bureau chief, has helplessly lamented:
"It is difficult to lock a few high-quality projects, and the painstaking efforts to get the enterprise contact number, but found that it has long been docked with other regions. "
This shows that the current investment work, in the information access and accurate reach, there is a large chasm.
Merchants often spend a lot of time and energy in sifting through information, looking for contact information, missing the golden opportunity to establish contact with enterprises.
Based on this, [Merchants Network] breaks through the traditional way, to explore a more efficient way of communication, to build a bridge of direct connection between government and enterprises.
This platform, the core advantages are reflected in the following aspects:
First, direct contact with the intended enterprises.
Different from the traditional way of blindly searching, on the platform, the investment promotion people can through the "intention of the place + carrier" screening method, quickly lock the intention of the project.
Once they find a project they want to contact, they can directly make a phone call to get in touch with the enterprise, avoiding a large number of ineffective visits and communication, and greatly saving time and labor costs.
Secondly, it ensures the authenticity of project investment.
The platform has established a strict project review mechanism, and every project on the shelves has gone through several rounds of manual review.
Professionals fully communicate with companies and conduct comprehensive research and judgment from the business situation, development planning, investment scale and other dimensions, to ensure that each project has a real intention to choose the site.
Thirdly, it directly connects with key decision makers.
Whether or not we can talk to the key people of a company directly affects the progress and success rate of the project.
We let the investment promotion people establish contact with the key people of the enterprise's site selection, effectively avoiding the loss of layers of information transmission, realizing efficient communication, and enhancing the docking efficiency of the government and enterprises.
03 Keep in touch Operate trust
In investment practice, some investment personnel thinking misunderstanding:
Once found that the enterprise preliminary site selection intention and local inconsistency, it will be directly abandoned to follow up.
But in fact, most of the companies' investment intentions are not set in stone, the market environment, cost advantages, industrial support and other factors may change their choice.
Before, a development zone director, in the face of a clear that does not consider the local site of the enterprise, and did not give up easily.
Rather, through in-depth communication, accurately capturing the core demands of enterprises on the supply chain and transportation costs, targeted display of local advantages, and ultimately succeeded in opening the communication situation.
This proves a key logic: the intention to choose a site is only superficial, and it is only by truly understanding the deeper needs of the enterprise that the deadlock can be broken.
In addition, getting the contact information is only the starting point, the key is to maintain high-frequency interaction with the enterprise to establish a foundation of trust.
For example, sharing local industry dynamics with enterprises on a regular basis, pushing industry reports in a targeted manner, and inviting enterprises to participate in industry forums, government symposiums and other activities.
Through continuous value output, the simple business relationship is gradually transformed into a friend relationship.
This cultivated relationship of trust will naturally become a preferred partner.
The value of trust is not only reflected in the contact of a project, but also in the fission of business-to-business investment, where companies may recommend other projects to invest.
Truly established contact with the enterprise, with good interactive exchanges, will bring new project leads, which will be transformed into investment opportunities.
In the investment promotion, the information gap is the opportunity gap, every active communication is to break through the information gap of the sharp edge.
So, the real investment masters, from the enterprise will not be a one-time contact object, but every contact communication as an opportunity for cooperation.
