New energy automobile industry is in full swing, and has become a new industry that many places are competing for.

However, the former star car companies fade out of sight, the price war is full of smoke, sounded the alarm of investment.

Automobile overcapacity, lack of corporate innovation, both exposed the pain points of industrial development, but also perspective on the key conditions of the project to undertake.

High-speed development of the industry, accompanied by high-intensity competition, which means that the industrial development of the danger and opportunity coexist.

01 Merchants follow the wind, overcapacity warning

In recent years, many places will be new energy vehicles as a pillar industry, put forward to cultivate the industry's relevant planning.

However, our research on some cities in the south found that 70% of the local investment focus on the new energy automobile industry.

Some places, there is no relevant industrial base, supporting can not keep up, blindly follow the trend of investment. In the end, the enterprise came to stay, the plant built empty, a waste of a lot of land, capital and manpower.

Now, the rapid development of new energy vehicles at the same time, the actual dark current.

Like Nezha Auto, from annual sales of 150,000 units beyond the "Wei Xiao Li", to a single month of sales of only 237 units, this was the capital of the hot car companies, just two years in the industry faded out of sight.

This is a wake-up call for us, and we can't just look at a company's performance.

Recently, the new energy vehicle price war is also playing hot, essentially a collision of overcapacity and lack of innovation.

New energy automobile market, after experiencing explosive growth, the influx of capital led to the expansion of production capacity, however, the market growth rate can not keep up with the expansion of production capacity, more and more inventory, companies can only sell cars at reduced prices.

From a deeper perspective, technological homogenization is the key reason why most car companies are piling up mid-range models, with highly similar range and intelligent driving features, making it difficult for consumers to perceive the differentiation of the car, and only relying on price to attract customers.

However, the price war will make the profits of upstream battery and chip suppliers continue to be squeezed, which will lead to the phenomenon of cutting corners and lowering quality control standards, affecting the development of the whole industry.

This has also forced the new energy vehicle industry to pay more attention to supply chain optimization and cost control. Enterprises may give priority to areas with a well-developed industrial chain, convenient logistics and transportation, and low production costs when selecting sites.

Even, those who win the supply chain will win the world of new energy vehicles.

For all places, investment ideas should also be changed. Can not only focus on the large vehicle enterprises, should focus on the overall ecological construction of the automotive industry chain, see the upstream and downstream of the industry chain of a number of specialized special new small and medium-sized micro-enterprises.

02 Regional investment, from the first line to the county

New energy automobile industry competition into the "critical period", regardless of the first and second tier cities or small counties, have joined the track.

Different regions have different resource endowments and stages of industrial development, and the investment objectives and actions are naturally different.

The first-tier coastal cities, has taken the first step to seize the opportunity of the development of new energy vehicles, Shanghai Tesla, Shenzhen BYD and other car companies have taken root in the head of the enterprise driven by a large number of enterprises upstream and downstream of the industry chain and then settled.

If you dismantle a new energy vehicle in Shenzhen, you can find that the battery, motor, electronic control "three electric systems" in Shenzhen can find corresponding enterprises, many of which are hidden champions in niche areas.   

Quite a few first-tier cities, in the case of the industry chain is becoming increasingly perfect, has begun to move towards the "second half" of the intelligent, around the investment are focusing on attracting intelligent online cars, autonomous driving and other areas of the core business.

The first slogan of the new energy automobile city group, other cities how to seize the market?

The Sichuan and Chongqing regions have begun to join forces to build automotive R & D and manufacturing bases, Chongqing not only introduced Ceres, and Huawei to build a joint ask the world of the brand, the traditional car companies Changan Automobile is also in the active transformation.

If Chongqing's advantage lies in the vehicle enterprises, Sichuan advantage more in the key core components, especially in the power battery, with the help of abundant lithium ore resources, and the advantage of lower labor costs, Sichuan has attracted almost the entire industrial chain of the head of the power battery enterprises.

Then look at Changfeng County, had as a traditional agricultural county, why can introduce BYD, towards the king of China's county new energy vehicles?

When BYD capacity layout, Hefei is not the first choice, because BYD has a great demand for land, one, two or three project land demand totaling more than 8,600 acres, and the need for contiguous land, in order to reduce the development time and cost.  

Then Changfeng County happens to have a piece of land, and the soil is not loose, the cost of building a plant is low, sufficient land and good soil quality, BYD chose "Changfeng County" prerequisites.

In order to help the development of enterprises, the local government also funded the completion of a special rail line in Xia Tang Town, the annual outgoing capacity of 400,000 vehicles, significantly reducing logistics costs.

Today, with leading enterprises such as BYD, Changfeng County has successfully introduced core parts and components enterprises such as Faurecia and Yinlun through the investment model of "investment with attraction", and gathered more than 220 upstream and downstream enterprises to build a complete industrial chain from batteries, motors to complete vehicles.

Changfeng County did not stop at manufacturing, but to promote BYD to set up R & D centers in this layout of the intelligent network, automotive chips and other cutting-edge areas, to achieve "manufacturing + R & D" dual-core drive.

03 Scientific assessment, investment needs to be more cautious

The automotive industry is quite complex, a car has 20,000 to 30,000 parts, from high-end chips to seemingly ordinary plastics, metals, ceramics, from the injection molding process to die-casting technology, covering almost all industrial categories.

The price war for new energy vehicles is intensifying, affecting not only the living space of some vehicle companies, but also the profits of upstream suppliers, which are already low, will be further cut.

So the price war can never be fought again, and in the face of overcapacity and insufficient demand, investment teams need to be more cautious in attracting new energy automobile industries.

When introducing headline companies, it is necessary to assess whether their expansion is reasonable; when introducing small and medium-sized enterprises (SMEs), it is necessary to scrutinize their technical strength and market prospects. Only by planning ahead and building up the local industrial ecology can we stand out in industrial development.

However, not all cities can accurately grasp the pace of development of the new energy automobile industry, and some places have blindly introduced projects in the industrial boom, leading to frequent development difficulties.

For example, a place in a few years, has introduced a number of star projects, and now most of these vehicle projects are in a state of stagnation.

The reason for this is that the investment team did not establish a scientific assessment system in the access link, the qualifications of the enterprise audit is not strict, resulting in a number of weak technological reserves, the number of patents is much lower than the industry head of the start-up enterprises, but access to hundreds of millions of dollars of state capital investment.

Second, in the industrial layout, the excessive pursuit of vehicle production capacity expansion, ignoring the synergistic development of upstream and downstream supporting enterprises.

In fact, if the local lack of automotive industry chain foundation, even if the introduction of vehicle enterprises are difficult to have space for development, in contrast, the priority to cultivate small and medium-sized parts suppliers, improve the industry chain, but more likely to attract vehicle enterprises.

So, in this context, the investment team in the attraction of new energy automobile industry, need to consider what aspects?

First of all, the scientific judgment of the strength of the enterprise, to see how many bases this enterprise fell, has not started? There is no production? If the same period to land two or three bases, has not started, from the capital and manpower and other considerations, the actual implementation of the enterprise is often doubtful.

The financial strength of the enterprise is crucial, car-making projects often require tens of billions of dollars of capital investment, sufficient financial security is the basis for the smooth progress of the project.

A director of investment talks about: "Previously we have introduced a controversial enterprise, but at first we are not willing to introduce, until there is a strong investor to intervene in the enterprise, before finally decided to introduce."

In addition, the professional ability of the enterprise team, the core patented technology, brand influence and the construction of existing sales channels are also indispensable dimensions of the investigation.

When necessary, it is also necessary to use the professional financial team, the expected output value of the enterprise, the investment return cycle for scientific assessment.

On the other hand, when choosing a region to invest in, companies usually conduct a comprehensive study of two to three regions.

For the new energy automobile industry, whether the industrial chain supporting is perfect, whether the production and transportation costs can be effectively controlled, and whether the application market is extensive are the key elements to focus on when choosing a site.

The reason why Chinese manufacturers have been able to lead in many areas from following the pack is not because of low prices, but because of innovation.

Once, less than 100,000 domestic oil car no one asked for; today, more than 200,000 domestic new energy vehicle "a car hard to find"...... behind the transformation, lies in the support of intelligent driving, advanced batteries, intelligent cockpit and other technological innovation.

Today's manufacturing in China is at a critical stage from "price-oriented" to "value-oriented".

Car companies must adhere to the concept of long-term development, avoid the negative impact of disorderly expansion, fall into the purely rely on price wars to chase the short-term market value of the misunderstanding, jeopardizing the healthy development of the entire industry.

The automobile industry is in the end who, and do not need to predict. What is more important is to promote the industry to return to a healthy development track through continuous technological innovation and fair competition.

Now, the new energy automobile industry is developing by leaps and bounds, and car companies around the world are investing more in research and development of new technologies and products. Although Chinese automakers have an industrial chain advantage, they are far from being in a position to rest on their laurels.

In the local development, do not want to be held hostage in the capital, corporate arbitrage, distorting the bottom line of investment. If only the pursuit of short-term interests, the place will only be left to "lose money to make money" shell, industrial development will be gradually stagnant.