In the face of a new round of industrial competition, many places once again set off a "full investment" wave.

When the "full investment" from the mobilization of slogans into the assessment of indicators, project information from uneven sources of the problem has emerged.

The effectiveness of investment does not depend on the number of clues, but on the ability to find real projects.

How to realize the "effective docking" from the "sea of people" has become an important proposition of the investment work.

01 full investment lies in the real

Projects to get as the first part of the attraction of investment, directly affecting the follow-up work.

Project acquisition as the first part of investment, directly affecting the progress of the follow-up work.

Entering the year 2025, all over the world again issued a "full investment mobilization order", set off a "big investment, inviting big business" boom.

The whole staff investment, up to the cultural tourism, public security, publicity and other government departments, down to the grass-roots streets, women's associations and other units to participate in investment work.

Even, some central provinces directly issued a hard target, requiring "each organ cadres to introduce at least one project per year" and tying investment results to performance appraisals.

In the investment work, the temporary consideration of expertise reserves, from where to dig the project, also puzzled.

I heard that some of the streets in order to complete the investment target, the eyebrows and beard, as long as it is a business, you want to communicate and contact.

Now full investment, it seems that the project access to more channels, but the actual results are not satisfactory.

The reason for this is that some people tend to think less about, whether the enterprise has investment needs? Is the source of the project real?

The implementation of a park of universal investment, for example, after detailed screening and analysis, found that the collection of information on many projects, but 70% of the project is invalid.

Quite a few investment groups, a lot of time and energy is spent on communication with invalid projects. With the gradual increase in docking, the proportion of invalid project leads is also increasing.

In this way, it seems to be particularly important to get real and effective project leads.

[Merchants Network] strictly controls the authenticity of projects through multiple rounds of manual review and multi-dimensional comprehensive research and judgment to ensure that each project has investment needs.

At present, the real projects on the platform reach 3000+, which improves the quality and efficiency of investment work from the source, and practically makes the project docking smoother.

02 false projects identify the real

The whole population of the investment promotion, once again mentioned.

But how to in a short period of time, identify the real project, effective docking, is still a major problem faced by investment promotion people.

We believe that fake projects often present the following characteristics:

One, over-exaggerated information on the project or deliberately kept secret, attracting attention with eye-catching plans and refusing to disclose core details.

The second is, only focus on the project to introduce incentives, frequent requests to communicate with the leadership.

Third, do not understand the project investment, such as the size of the land, the size of the production line and so on to avoid talking about.

For example, a Shenzhen enterprise plans to invest nearly 500 million, claiming that the construction of intelligent electronic industrial park in the central region, the electronic information industry chain upstream and downstream enterprises are driven into.

Sounds like a good project, but in the government assessment and docking, but found that the enterprise over-exaggerated their own strength, but also very concerned about supporting policies, only the "coat" of the electronic information project.

Currently, in addition to the electronic information industry, new energy vehicles, new materials and other strategic emerging industries, governments around the world to focus on support, resources tilted to a greater extent, but also become a false project "disaster areas".

The semiconductor industry, for example, some companies claim to build the country's first set of wafer production, integrated circuit design, packaging and testing, product sales in one of the enterprise, plans to drive the local industry within six months of the relevant industrial upgrading.

The project plan is exhaustive, taking a phased construction mode, with the core technology and bright business blueprint, has reached a cooperation with A city, B city and other local governments.

After verification, it was found that the enterprise's so-called core technology was not its own, mixed with foreign partners, and there was no substantial input of technology and capital.

In the pre-investment work, in the face of mixed project information, comprehensive research and judgment, to identify the real, to ensure the authenticity of the vital.

[Merchants Network] carries out in-depth back-testing and qualification verification on every project on the shelves to ensure that every project has a real need for site selection.

Here, the investment manager can directly contact the intended enterprise and realize efficient docking with the project manager.

03 Project Leads Direct Docking

In the work of investment promotion, the core of project docking lies in the key person of the enterprise.

Now, despite the relative ease of access to information, business directories are no longer scarce.

But if you want to knock on the door of the enterprise, the core is to establish effective communication with the decision-makers of the enterprise.

When we talked to a person in charge of investment promotion in foreign countries, he said, "Slightly larger enterprises can only be contacted at the front desk."

When you want to contact the enterprise, call the front desk phone, either empty number or no one answered, it is hard to get through, the front desk a sentence to call back, no appointment is not transferred.

In addition to this, there are also attempts to matchmaking through acquaintances, which is equally difficult.

The foreign investment first came to life, not familiar with the place, how can we find the key people of the enterprise?

[Merchants Network] hits the pain points of investment, making sure that the person in charge of the enterprise is contacted by phone, or the person who has the decision-making power for the project site selection.

Secondly, to attract investment, engage in sea tactics will not work.

A development zone, the whole staff, 3 months to visit 200 enterprises, the results found that:

32 enterprises early docking with other cities, the remaining enterprises have 68% of the docking people do not have the right to make decisions, the communication only stays in the administrative, purchasing and other executive level.

This kind of "wide net" docking is like "throwing darts blindfolded", and the probability of success depends on luck.

Through the intermediary to pass the news, the information conveyed and access to the information will certainly be missing, distortion of the situation.

In fact, the best way of docking is for the person in charge of the enterprise and the front-line personnel to contact and dock directly in order to realize the efficient interaction of resources and information.

[Merchants network] to build a bridge between government and enterprises docking, so that the investment people no longer find the head of the enterprise and agonizing.

Finally, this time we fully launched the membership experience package, in the platform successfully released two real carriers, through the audit to obtain a telephone rights and interests, come and enterprises to communicate directly!

In addition to this, you can also unlock the "project follow-up process and case analysis" boutique course, to master the practical skills, enhance the professionalism, and be a "insider" who understands the investment.