"Duan Dan" has totally taken off!

At its core, a game of Dian Dan is all about exchanging information. On a higher level, it’s about expanding your network.

In this way, Dian Dan has become a social tool for accumulating all kinds of resources.

Looking at it another way, the more popular Dian Dan becomes, the harder socializing gets.

When it comes to attracting investment, you inevitably have to deal with companies. Do you really think that after a round of Dian Dan, you’ll have access to project investment information and corporate contact details?

Trying to use Dian Dan as a “foot in the door” for “social investment promotion” won’t make your efforts twice as effective for half the work.

What’s the point of learning and mastering Dian Dan?

Duan Dan originated in Huai’an, Jiangsu. A cup of clear tea, two decks of cards, three or four friends—enough to steal half a day from the hustle and bustle of life.

Who would have thought this would develop into a “complete industrial chain”? From card manufacturing to midstream tournaments, and on to downstream marketing and merchandise, the industry is booming.

Even more unexpectedly, it suddenly swept the nation, leaping to become the “king of social survival.”

Why?

In Dian Dan, players pair up in teams of two, with teamwork being the key. It emphasizes strategy and skill, and after just two or three rounds, players get to know each other well.

Some say that when played well, it sparks conversation between players. After each round, reviewing where the cards were played poorly creates another opportunity for discussion.

For business development, winning or losing isn’t the point—what matters is quickly breaking the ice and sparking conversation.

No Dian Dan before dinner is like not having eaten at all. From strangers to acquaintances—is investment promotion now a battle?

Setting aside whether Dian Dan is an essential skill for business development, this trend points to the “socialization” of investment promotion.

As a social tool, Dian Dan is merely a “stepping stone” to quickly break the ice and bridge the gap. It doesn’t guarantee success in “business negotiations”—after a couple of rounds, you’ll naturally get the gist…

However, in investment promotion, the most direct “icebreaker” is making a phone call to the company—not relying on any single social activity.

Ultimately, even if you don’t know how to play Dian Dan, you won’t be left behind by the times.

What good is socializing in investment promotion?

After half a day of visiting companies with no progress, just one phone call to a potential client.

Where do you find the contact information for companies looking for a location? — For your first connection with a company, use [Investment Network].

As a government-enterprise business social platform in the industrial services sector, the 【Investment Promotion Network Mini Program】 doesn’t focus on massive resources; instead, it screens for genuine site-selection projects and connects directly with companies via phone.

In the past, investment promotion relied heavily on traditional methods, sifting through countless options at great cost in manpower, resources, and effort—only to find that very few companies actually had site selection needs.

Now, for government-run industrial parks, the first step is simply finding the companies and obtaining their contact information. This prioritization is far more efficient than traditional methods of screening companies.

If government industrial parks cannot find companies’ contact information, how can they fully understand their needs and “meet them where they are”?

From the companies’ perspective, they often don’t know which platforms or channels to use to contact the responsible officials at a government industrial park, let alone find a suitable location.

Consequently, investment promotion is becoming increasingly “social.”

With “social investment promotion,” as long as you can reach a company by phone, you can discuss their site selection needs, and adding each other on WeChat becomes much smoother. Once a connection is established, arranging face-to-face meetings for negotiations becomes much easier.

The [Investment Promotion Mini-Program] serves as a bridge connecting government industrial parks and enterprises through social media. Exchanging messages, making phone calls, and sharing needs on the platform acts as the “stepping stone” for “social investment promotion.”

However, effective “social investment promotion” lies in quality, not quantity.

Exchanging business cards indiscriminately, adding WeChat contacts everywhere, and attending every possible event may result in nothing more than "acquaintances," and does not directly connect you with companies that actually have site selection needs.

The 【Investment Promotion Mini-Program】 uses digital technology to streamline the “meridians” of investment promotion, providing real-time updates on corporate site selection trends and multi-dimensional analysis of genuine site selection needs, thereby saving investment promoters time in project screening.

Negotiating Projects: How to Apply the Right Techniques

Investment promotion involves negotiations at every turn.

In investment promotion work, social negotiation is an indispensable part of the process and is key to whether a project can ultimately be successfully implemented.

The most important aspect is putting yourself in the other party’s shoes. During negotiations, maintain a win-win approach rather than treating it as a mere bargaining transaction.

On one hand, representatives from both sides represent different interests and have their own considerations, making concessions difficult. On the other hand, the intricacies of the situation mean that companies may inevitably change their minds and consider other locations during the process.

The essence of investment negotiations is not to persuade the other party, but to listen to their needs and address them through dialogue.

When negotiations reach an impasse and immediate agreement seems unlikely, but both parties remain willing to continue, set that specific issue aside and look for other points of breakthrough.

For example, tax parity could be achieved over a period of several years. Alternatively, making adjustments on other issues could influence the other party’s decision-making.

In negotiations, performance-based agreements serve as mutual safeguards and commitments between government industrial parks and enterprises. They are not only favored by local governments but have also become a key bargaining chip for companies when selecting a location.

In particular, by conducting thorough market research, performing reasonable corporate evaluations, and establishing scientific decision-making mechanisms, appropriate preferential terms can be offered to enterprises. It is a wise move to set bargaining chips reasonably, leaving target enterprises sufficient flexibility to enter or exit the market and ample room for autonomous operations.

In this way, it serves as both an “invincible shield” safeguarding the interests of government-run industrial parks and a “single-finger technique” to incentivize investing enterprises.