For investment promoters, promotional events are very important.

First, this is a priority task that must be carried out.

Second, they significantly increase the likelihood of securing project agreements and bringing projects to fruition.

Third, it is a great opportunity for publicity.

While the government “sets the stage,” it ultimately depends on businesses to “show up.”

Effective outreach to businesses is a key prerequisite for ensuring the success of a promotional event—and it is precisely where the challenges of preparation lie.

At 7:00 PM on September 27, Li Shuqi, Assistant to the President of GuChuan United, appeared in the live stream to thoroughly explain the entire process of organizing a high-quality investment promotion event.

Chen Piaopiao, General Manager of the Guangzhou office, joined the session remotely. Using two promotional events she helped organize in Foshan as examples, she provided a detailed analysis—based on practical experience—on how to enhance appeal, target companies effectively, and maximize the impact of the promotion.

Preliminary Preparation: Never Go into Battle Unprepared

The selection of the promotion event’s theme and venue is crucial.

The theme directly shapes entrepreneurs’ first impression.

The theme “Invest in a Great Environment · Foshan Welcomes You” cleverly combines regional characteristics with investment promotion concepts.

As for the venue, it must be selected based on a comprehensive assessment of factors such as the local industrial landscape and accessibility; first-tier cities are not always the best choice. When it comes to inviting companies, this is the top priority.

• How can you assess your resources and determine the direction of your invitations?

• How should a reasonable list of invitees be compiled?

• How can we identify companies with a genuine interest in locating and investing here?

• How do we develop and refine our invitation messaging?

These key topics were all addressed during the live stream.

If you happen to have some free time, feel free to follow the GuChuan United Real Estate video channel to watch the replay of the live stream.

On-Site Execution: Focus on Key Points, Highlight Key Moments

The typical flow of a property presentation includes check-in, opening remarks, speeches, presentations, and interactive sessions. Each segment should set the stage for the next, creating a progressive, layered effect.

If you merely go through the motions, you’ll ultimately end up with nothing to show for it.

Take the interactive segment as an example.

In the view of Li Shuqi, Assistant to the President of GuChuan United, the opportunity to engage face-to-face with so many entrepreneurs is extremely valuable.

Failing to prioritize the interactive segment, or designing the process in a superficial manner, is likely to result in the entire promotional event yielding minimal results.

In 2019, the Heyuan Investment Promotion Global Roadshow (Dongguan Station), organized by GuChuan United, broke away from traditional classroom-style seating arrangements by using high-top tables, effectively bridging the gap between government officials and business representatives.

This innovative format fostered deeper interaction.

The event, originally scheduled to end at 4:00 p.m., didn’t conclude until 6:00 p.m., with many companies finalizing their site visit schedules on the spot.

Follow-up: Innovation Must Come from the Heart

The conclusion of the promotional event does not mark the end of investment promotion efforts.

To ensure the promotion yields tangible results, follow-up is the final step—and perhaps the most challenging one to master.

Follow-up calls are essential, and on-site visits are also necessary.

Investment promoters must identify, track, negotiate, and implement solutions tailored to entrepreneurs’ core needs to further solidify the outcomes of the meeting, enhance corporate recognition, and strengthen investment confidence.

Throughout this process, it is not only crucial to ensure communication is on the same wavelength as the entrepreneurs, but also to skillfully manage personnel assignments and allocate resources. In 2020, GuChuan United assisted Dongyuan County in successfully hosting its Summer Industrial Matchmaking Events in Shenzhen, Dongguan, and Guangzhou.

Through timely follow-ups and conversion efforts, the Guchuan United Investment Promotion Team attracted over 2 billion yuan in high-quality investment to Dongyuan County, successfully facilitating the establishment of key projects such as Tuowan Industrial, Sanyang Axle Industry, and Julli Precision.

In August of this year, Guichuan United, in collaboration with Foshan, successfully hosted two promotional events in Suzhou and Guangzhou, resulting in on-site project contracts exceeding 10 billion yuan. To this day, the Guichuan United investment promotion team continues to follow up with attending enterprises, striving to maximize the impact of these promotional events.

Theory alone is never enough; true understanding comes only through practice.

If you have gained insights from this, I encourage you to put them into practice in your investment promotion work as soon as possible—you are sure to reap the rewards.

As we enter the fourth quarter, we wish every investment promotion professional every success in achieving their annual investment attraction targets.

If you need assistance, GuChuan United is always here to help.