In order to deeply implement the spirit of the twentieth CPC National Congress, the implementation of the provincial culture and tourism department and other 10 departments "on the issuance of" on the further promotion of culture and tourism consumption of a number of measures "notice" (Lu Wen travel hair 〔2023〕 No. 7), "heze city people's government office issued on the further promotion of culture and tourism consumption of a number of measures notice" (heze city government office word 〔2023〕 No. 27) the spirit of the document To further enrich the county's cultural and tourism product supply, stimulate the potential of cultural and tourism consumption, better play the role of culture and tourism consumption to expand the engine of domestic demand, combined with the actual situation in our county, the following measures.
One, expand the source market
1. Increase the attraction of guests into Cao Cao efforts. County and township linkage, grading and classification organization "go out" "to introduce", strengthen and Shanxian, Dingtao, Henan Shangqiu and other key source markets of accurate docking and directed cooperation. Give full play to the Lunan Economic Circle, Huaihe River Ecological Economic Zone, Huaihai Economic Zone, the Central Plains city cluster, Lu Yu adjacent areas and other regional cooperation organizations, to carry out the landing promotion, and strengthen the market co-construction. (Responsible units: County Culture and Tourism Bureau, County Finance Bureau, towns and streets. (The following work are required to implement the towns and streets, no longer listed separately) the introduction of Cao County tourism team incentives to increase the source market development efforts. (Responsible units: County Finance Bureau, County Culture and Tourism Bureau)
2. Strengthen the introduction of self-driving sources. Support scenic spots, industry associations and gas stations and other transportation service providers to establish cooperative relations, to self-driving tourists issued electronic gas coupons. In the high-speed service area, scenic spots and other tourist buses, self-driving car simple maintenance service points. Promote key scenic spots around the authorities, institutions and other parking lots staggered free open. (Responsible units: County Culture and Tourism Bureau, County Transportation Bureau)
3. Promote the flow of passengers within the county. Relying on the "Hospitable Shandong New Year's Conference", China Tourism Day Heze Branch activities, to create a number of special cultural tourism routes, to promote the "Caoxian people tour Caoxian", to meet the needs of the masses of cultural tourism. The implementation of paid vacation system, encourage units and employees with work arrangements and personal needs of flexible arrangements for paid annual leave, staggered vacation. In Cao County, southwestern Lu red education base, museums, support for trade unions, study, theme party days and party education activities. (Responsible units: county culture and tourism bureau, county federation of trade unions, county education and sports bureau)
Two, fostering high-quality tourism activities
4. To create a "1+1+N" festival system. Cao County Lotus Festival E-commerce Festival + Asparagus Cultural Festival + towns and streets series of special festival activities" as the main content of the festival system, to enhance the Cao County Culture and Tourism Festival visibility, influence, focus on cultivating "Cao County Lotus Festival E-commerce Festival" special brand festivals, give play to the comprehensive driving effect of the festival. Festivals comprehensive driving effect, the formation of covering the whole county, extending the festival atmosphere throughout the year. (Responsible unit: County Culture and Tourism Bureau)
5. Coordinate and run the special brand activities. Enhance the influence of "Caoxian Lotus Festival E-commerce Festival" and continue to participate in the "Blooming World" Peony Awards. Taking "Yellow River Grand Festival" as the umbrella for the Grand Festival Temple Fairs around the country and other special activities such as Spring Festival, Lantern Festival, Dragon Boat Festival, Mid-Autumn Festival, Chung Yeung Festival, etc., and planning for "China Tourism Day", "Cultural and Natural Heritage Day", "Hometown Road Festival", and so on. " "the old road ecological countryside tour" and other thematic activities, forming a continuous throughout the year, the climax of the activities of the atmosphere. Encourage market-oriented, socialized rural tourism festival, ecological tourism festival. (Responsible unit: county party committee propaganda department, county culture and tourism bureau)
6. Launch a number of "net red card place". Combined with the towns and streets resources, to create a number of personalized, high-quality, rich Caoxian characteristics of ten thousand acres of Lotus Pond card place, Zhang Kang bird watching card place, Shandong hand-made card place, Caoxian original Hanbok card place and other net red card place, to carry out cultural tourism recommendation officer selection activities. (Responsible unit: County Culture and Tourism Bureau)
Three, revitalize the night cultural tourism consumption
7. Cultivate the night cultural tourism consumption agglomeration area. Under the premise of standardized management, support street offices and communities to use unused land to set up temporary convenience markets and characteristic flea markets. Support conditional towns and streets to speed up the construction of cultural and artistic neighborhoods, tourism and leisure neighborhoods, specialty bookstores, non-heritage workshops, etc., to create a night economy landmark business district, within three years to create at least one municipal night culture and tourism consumption agglomeration, and strive to create a provincial night culture and tourism consumption agglomeration. (Responsible units: County Culture and Tourism Bureau, County Business Bureau, County Comprehensive Administrative Law Enforcement Bureau)
8. Enrich the supply of nighttime cultural tourism products. Around the night tour, night entertainment, night reading, night food, night shopping, the launch of a number of characteristics of the night cultural tourism products, optimize Cao County night cultural tourism consumption environment. Create "night tour" products, support the Yellow River Road Wetland Scenic Area, Wanda Night Alley, People's Park, Yunlong Square and other key scenic spots, characteristic neighborhoods, theme parks, cultural and sports plazas, etc., to carry out a variety of forms of night tour themed activities such as trunk bazaars, light shows, music festivals, electric festivals, camping festivals, New Year's Eve and other forms of night tour themed activities. Encourage conditional tourist attractions, rural tourist attractions, etc., in line with the relevant provisions of the premise, set aside a camping leisure function area, provide camping services, organize stargazing, moonrise, campfire, barbecue picnic, fireplace iced tea and other special activities. Optimize the "night entertainment" products, launching wonderful and diversified night cultural and artistic performances and interactive entertainment projects to enrich the entertainment performance market. Launching "night reading" products, encouraging county libraries to extend the opening hours of existing daytime facilities, increasing night reading space, and supporting the construction of 24-hour bookstores. Encourage the county cultural centers to extend the free opening hours in the third quarter of each year. Prosperous "night food" products, support the organization of food festivals, snack festivals, beer festivals and other activities, to create a special food neighborhoods and night markets, and expand the scale of night consumption in the catering market. Enriching "night shopping" products, encouraging night promotions, discounts and concessions, and introducing night shopping, carnivals and other forms of fashionable consumption activities. (Responsible units: County Culture and Tourism Bureau, County Development and Reform Bureau, County Finance Bureau, County Transportation Bureau, County Commerce Bureau)
Four, increase publicity and promotion
9. The implementation of the cultural and tourism publicity talent training program, through centralized training, thematic study and other forms, to cultivate a number of cultural and tourism publicity talent, to enhance the level of new media communication applications. Organize high-quality resources to actively participate in provincial and municipal new media promotion activities. Integrate opera, martial arts, painting and calligraphy, folk art and other special resources to carry out "packaged" publicity to enhance the influence of Cao County culture and tourism brand. Produce Cao County cultural and tourism resources albums, brochures and other promotional products, free distribution in train stations, hotels, shopping malls and other public places where passenger traffic is concentrated, to expand the visibility of Cao County cultural tourism. (Responsible units: county culture and tourism bureau, county party committee propaganda department, county party committee network information center)
10. Strengthen the high-speed rail, train tourism publicity. Support Cao County Railway Station, Zhuangzhai high-speed rail station and other transportation hubs to set up high-quality cultural and tourism resources and excellent cultural and tourism products to promote the platform, to create cultural and tourism promotion "window". (Responsible units: County Culture and Tourism Bureau, County Publicity Department, County Transportation Bureau)
V. Continuously improve travel agency services
11. Strengthen online and offline docking services. The company actively guides and supports travel agencies to innovate their products and services, accelerates the integration of online and offline, and develops high-quality products for different markets and customer segments. (Responsible unit: County Culture and Tourism Bureau)
Six, increase the development of tourism commodities
12. Launch of tourism commodities gift package. To create a great Caoxian tourism shopping brand, the launch of geographical indications commodities, specialty foods, industrial tourism commodities, cultural and creative products and other series of tourism commodities, the county vigorously develop gift package products, the towns and streets to create at least 1 with the towns and streets characteristics of cultural and tourism commodities gift package products. Strongly support the development of cultural and creative design and production, to create a number of unique Caoxian characteristics of cultural tourism companion gifts. Cultivate the demonstration base of rural tourism trunk project, and encourage the packaging and development of original agricultural, sideline and local specialty products for self-driving tourists. (Responsible units: County Culture and Tourism Bureau, the county party committee propaganda department)
13. Improve the online and offline linkage of tourism shopping sales system. Build the county's cultural and tourism enterprises exchange and cooperation platform, support the quality characteristics of tourism commodities into scenic spots, star hotels, railway stations, high-speed service areas and other tourist gathering areas, to complete a "Hospitable Shandong - good Shandong" tourism shopping flagship store opened for business, and actively explore cooperation with e-commerce platforms, encourage and guide tourism commodity enterprises to open Online sales channels. (Responsible units: County Culture and Tourism Bureau, County Transportation Bureau, County Commerce Bureau, County Electricity Service Center)
Seven, enhance the quality of tourism accommodation
14. Tap into the food culture of Yi Yin, to create a brand of Cao County tourism food, Cao County Food Competition, "Famous Chef" contest, "Cao County's most popular special food" selection and promotion activities, to cultivate a number of special food neighborhoods and local snack brand stores. (Responsible unit: County Culture and Tourism Bureau)
15. Improve the quality of tourist accommodation. Strictly organize star rating and quality review, and strive to create 1-2 provincial star tourist lodging. Improve tourist hotels, star tourist lodging socialized supervision mechanism, employing social supervisors to carry out regular unannounced visits. (Responsible unit: County Culture and Tourism Bureau)
16. Increase support for the tourism accommodation industry. By attracting international and domestic chain brand hotel groups to invest in Cao County, support local hotel groups to expand stores, improve supporting facilities, improve the quality of service remodeling and upgrading, and encourage hotels with star-rated standard conditions to participate in the evaluation and other ways to expand the number of star-rated hotels scale. From January 1, 2022 to December 31, 2024, for small-scale taxpayers of value-added tax, small and micro-profit enterprises and individual industrial and commercial households of tourism hotels, tourism lodging, halving the property tax, urban land use tax and other "six taxes and two fees", in line with the property tax, urban land use tax difficulties in the situation of exemption and cancellation of the tax, can be in accordance with regulations Apply to the competent tax authorities for tax exemption and reduction. (Responsible units: County Culture and Tourism Bureau, County Development and Reform Bureau, County Finance Bureau, County Natural Resources and Planning Bureau, State Administration of Taxation Caoxian Tax Bureau)
Eight, rich tourism product industry
17. Cultivate high-quality tourism performing arts programs. Selection of a number of high visibility, rich activities, tourism qualities of the cultural and museum venues into the tourist routes, the introduction of a number of "small but fine, small but excellent, small but special" scenic theater projects. Encourage and support the integration of intangible cultural heritage projects in tourist attractions, and develop resident theater programs. Organization of tourist attractions and cultural and artistic troupes to carry out twinning, cooperation to create original tourism performing arts boutique repertoire, support the use of modern high-tech to create cultural and tourism performing arts products. (Responsible unit: County Culture and Tourism Bureau)
18. Promote cross-border integration of culture and tourism. Deepen the "recreation + culture and tourism", support the towns and streets to accelerate the construction of a number of high-end health checkups, health care, health care and other health tourism projects, the development of rural idylls, the old road ecology, traditional Chinese medicine and health tourism products, and actively declare the strong county of recreation and tourism. Deepen the "education + cultural tourism", support the county primary and secondary schools to carry out study tours and other social practice activities, innovation to create a number of provincial and municipal primary and secondary school students study base. Deepen the "industry + cultural tourism", make full use of industrial heritage, old factory buildings, modern factories, special parks and other development of industrial tourism, and organize industrial enterprises to actively declare municipal industrial tourism demonstration base. Deepen the "sports + cultural tourism", support scenic spots, enterprises relying on existing venues, organizing marathons, motorcycle experience races and other sports events, and strive to create a municipal sports tourism demonstration base within three years. Deepen the "ecological + cultural tourism", Cao County ecotourism experience season, to create "under the grass to cool the dream", "wetland science study", "farming experience" ecological study products. "ecological study products, planning and launching Cao County special ecotourism line. (Responsible units: County Culture and Tourism Bureau, County Education and Sports Bureau, County Industry and Information Technology Bureau, County Finance Bureau, County Natural Resources and Planning Bureau, County Health Bureau, County Forestry Development Center, County Sports Development Center, County Wetland Park Management Office)
19. Enhance the quality of rural tourism development. Support Qinggang set, Weiwan, Zhu Hongmiao, Hanji and other towns and streets with better conditions to actively create and build key villages for rural tourism and boutique cultural and tourism towns, to create rural micro-vacation destinations. Carry out a series of activities in the countryside good times, active rural tourism market. Encourage villagers to use their own houses, courtyards or other places to engage in tourism business according to law. (Responsible unit: County Culture and Tourism Bureau)
20. Create new scenes of digital culture and tourism consumption. Expand the application of Internet technology in the field of culture and tourism, and promote the construction of intelligent culture and tourism. Develop cloud exhibition, cloud entertainment, digital art, immersive experience, online broadcasting and other digital culture and tourism new forms. (Responsible units: County Culture and Tourism Bureau, County Science and Technology Bureau, County Industry and Information Technology Bureau)
Nine, comprehensively improve the quality of tourism services
21.bright "hospitality" service brand. Carry out civilized tourism publicity and guidance, launched a number of "civilized tourism, hospitable service" star. Strengthen the credit supervision of cultural and tourism enterprises, organize and carry out the creation of civilized tourism demonstration units, recruit a number of cultural and tourism experience officer, carry out market "medical check-up" unannounced visits, social supervision and visitor satisfaction survey, build departments, industries, enterprises and society "four-in-one" quality of hospitality services. "Hospitable service quality supervision system. (Responsible units: County Culture and Tourism Bureau, County Human Resources and Social Security Bureau, County Market Supervision Bureau)
22. Carry out the "cultural tourism consumer law enforcement escort" special action. Linkage "12345" government service hotline, the implementation of "mediation + arbitration" complaint handling mechanism. Increase law enforcement and inspection efforts, strengthen the frequency of network inspection, and severely investigate and deal with illegal behavior. Strengthen the script entertainment activities, art auction previews and other new business law enforcement supervision. (Responsible units: County Culture and Tourism Bureau, County Market Supervision Bureau)
Ten, strengthen the development of security
23. Strengthen land security. In the preparation of national spatial planning, cultural and tourism land into the national spatial planning at all levels, reasonable guarantee of land space. Adhere to the "projects follow the planning, land elements follow the project", the implementation of graded security, the inclusion of major projects above the municipal level of cultural and tourism projects, the priority to ensure that the land index. According to the land space planning, through the whole land comprehensive improvement, urban and rural construction land increase and decrease hooks and other ways to effectively revitalize the use of stock of construction land for rural tourism projects. (Responsible units: County Natural Resources and Planning Bureau, County Culture and Tourism Bureau)
24. Strengthen financial security. The county coordinates part of the financial funds to support the promotion of culture and tourism consumption. Actively planning to reserve special bond projects in the field of culture and tourism, support more projects into the national special bond project library, multi-channel funding to support project construction. Actively strive for the province's "10 billion Huizhou thousands of enterprises" financial support for the development of culture and tourism industry special action related funds. (Responsible units: County Culture and Tourism Bureau, County Development and Reform Bureau, County Finance Bureau)
25.Strengthen infrastructure protection. Promote the "fast into the slow tour" traffic system construction, strengthen the traffic artery and important tourist attractions connection, select the appropriate transportation hub at the new or rebuilt a secondary tourism distribution center. Focus on promoting the construction of rural tourism highways, and reasonably set up staggered traffic zones, stopping areas, viewing platforms and other areas. Promote the digital and intelligent transformation and upgrading of the internal guidance and signage systems of tourist attractions. Consolidate and improve the results of the tourism "toilet revolution", and actively declare municipal model tourism toilets. Introduce market-oriented mechanism to revitalize parking lots and other service facilities. (Responsible units: County Transportation Bureau, County Culture and Tourism Bureau, County Development and Reform Bureau, County Natural Resources and Planning Bureau, County Agriculture and Rural Affairs Bureau)
26.Strengthen talent protection. Support for cultural tourism investment and talent attraction combined, the introduction of cultural tourism field leading talent, high-end talent, high-level talent, urgent need of talent and their teams and projects, etc., the implementation of the "CPC Heze Municipal Party Committee Heze Municipal People's Government on the strengthening of a number of measures to strengthen the work of talent in a new era of the Heze notice" related to incentives, support policies. Strengthen the construction of cultural and tourism development think tank, innovatively carry out training activities for cultural and tourism leaders and cultural and tourism management talents, and cultivate a group of cultural and tourism elite talents. (Responsible units: County Culture and Tourism Bureau, the county party committee propaganda department, the county party committee organization department, the county human resources and social security bureau)
27.Strengthen organizational security. Increase law enforcement and inspection efforts to ensure that the "Heze City Tourism Promotion Regulations" on the ground. Play the role of Cao County cultural tourism industry leading group, the implementation of the city and county synergistic promotion mechanism, strengthen the integration of resources, work docking and project scheduling, and jointly grasp the implementation of policy measures. (Responsible units: county culture and tourism bureau, county human resources and social security bureau)
