In order to accelerate the promotion of digital pioneer city construction, development and growth of e-sports game industry, cultivate new impetus for economic development, combined with the actuality of the city, the development of this action plan.
One, the overall requirements
(a) the general idea. Adhere to Xi Jinping's thought of socialism with Chinese characteristics in the new era as a guide, fully implement the spirit of the 20th CPC National Congress, in-depth practice of the new development concept, adhere to the correct orientation, adhere to the market-driven, government-led, to improve the infrastructure, enhance the level of the industry, create a brand tournaments, innovation and integration of the development and optimization of the development environment as the focus, to promote the tournament to create a brand, to promote the tournament to promote the production of the production of production as a base, production to promote the integration of the production of the in-depth mining In order to promote the branding, internationalization, standardization and integration of the "e-sports+" industry, the market value of e-sports will be deeply explored, the characteristic culture of e-sports in Quancheng will be created, and the unity of social and economic benefits will be realized.
(2) Main objectives. Based on the city's comparative advantages, we strive to build 3-5 fully functional and well-equipped competition venues that can undertake high-level e-sports events and professional training by 2026, attract and cultivate 10 or so headline enterprises that carry out research and development, tournaments, and operation of e-sports games, and organize 5 or so top international and domestic e-sports events with strong professionalism and popularity, as well as a number of local brand events, to form a number of "e-sports+" industry brands, and to promote the development of "e-sports+" industry. "e-sports +" typical application scenes, the city into a complete infrastructure, good industrial foundation, brand influence, integration effect is significant, the development of an excellent environment of the Yellow River Basin e-sports city.
Two key tasks
(a) Implementation of infrastructure construction and improvement actions.
1. Coordinate and promote the construction of multi-level e-sports venues. Accelerate the construction of Jinan Yellow River Sports Center to create a large-scale professional venue for e-sports events that meets the standards of international events. Guide e-sports enterprises, e-sports event operators, e-sports clubs and social forces to invest in, build and operate medium-sized specialized e-sports venues that can meet the needs of regular training and home games. Promote the use of existing stadiums, exhibition centers, theaters, Internet cafes, unused plants of state-owned enterprises and other places or unused space to be converted and expanded into small and medium-sized e-sports venues in accordance with the law. (Responsible units: Municipal Sports Bureau, Municipal Culture and Tourism Bureau, Municipal Housing and Urban-Rural Development Bureau, Municipal Natural Resources and Planning Bureau, the governments of each district and county, and the functional area management agencies of the towns and streets in charge)
2. Accelerate the promotion of the construction of industrial clusters. Relying on the Qilu Software Park and other mature software industry carriers, focus on the introduction of e-sports gaming field headquarters enterprises, benchmark enterprises, gathering a number of influence, strong driving force of the "chain of the main enterprise". Planning and construction of gaming theme industrial parks (bases) where industrial elements such as game research and development, tournament operation, live broadcasting, training, derivatives development and so on are concentrated, and guiding the cluster development of upstream and downstream enterprises in the e-sports game industry. (Responsible units: Municipal Sports Bureau, Municipal Industry and Information Technology Bureau, Municipal Party Committee Propaganda Department, governments of all districts and counties, and functional area management organizations in charge of towns and streets)
3. Construction of e-sports training bases. Actively strive for the national e-sports team training base in the city, to provide quality protection for training. Support enterprises, industry associations, professional bodies and other subjects to set up e-sports training institutions and training bases, to carry out tournament commentary, e-sports referee, brokerage management, organization and operation, broadcast production and other professional skills and industry norms training. (Responsible units: Municipal Sports Bureau, Municipal Human Resources and Social Security Bureau)
(2) Implementation of industrial capacity acceleration action.
4. Increase the introduction of e-sports game enterprises. Relying on the city's advantage of being a famous software city, we will actively strive for domestic and foreign outstanding e-sports game companies, research and development organizations, studios, etc. to move into Jinan to carry out game product research and development, production, and technological innovation. Strengthen cooperation with domestic head operation, live broadcasting and short video enterprises, support the establishment of regional headquarters and business headquarters in Jinan, and improve the operation of large-scale e-sports events, production and dissemination, and commercial development capabilities. (Responsible units: Municipal Bureau of Industry and Information Technology, Municipal Bureau of Culture and Tourism, Municipal Party Committee Propaganda Department, Municipal Investment Promotion Bureau, Municipal Development and Reform Commission)
5. Establishing a mechanism for cultivating e-sports game enterprises. Increase the e-sports game enterprise ladder cultivation efforts, support the city's e-sports game product development, tournament operation, brokerage management, broadcast production and other key links in the industry chain enterprise development and growth, to encourage the city's other industry enterprises cross-field layout of the e-sports game industry, to accelerate the cultivation of a number of innovative small and medium-sized enterprises in the field of e-sports game and specializing in new, gazelles, unicorns and other high-quality enterprises. (Responsible units: Municipal Bureau of Industry and Information Technology, Municipal Bureau of Culture and Tourism, Municipal Sports Bureau)
6. Strengthen the research and development of original game products. Encourage game enterprises to continue to carry out content and technological innovation, improve the level of original game product development, focusing on research and development in line with the market demand and industry development trend of mobile, host-side e-sports products, to create original masterpieces that carry forward the core values of socialism, represent the direction of the development of advanced culture, and spread the concept of civilization. Encourage game enterprises to integrate Jinan's distinctive culture, characteristic scenes and historical figures into game content development and creation, and form a batch of original content for independent IP e-sports games. (Responsible unit: Municipal Bureau of Culture and Tourism)
7. Build an innovation platform for industrial development. Encourage enterprises to build common technology platform for game development, open source and open innovation platform, game engine R & D platform and other common platforms, and support enterprises to declare one enterprise and one technology R & D center, software engineering technology center, enterprise technology center and other types of high-end R & D platforms. Encourage science and technology business incubators and crowdsourcing spaces to incubate and foster game research and development, e-sports clubs, brokerage services, battle teams and other types of enterprises or teams. (Responsible units: Municipal Bureau of Industry and Information Technology, Municipal Development and Reform Commission, Municipal Bureau of Science and Technology)
(C) implementation of the event activities brand creation action.
8. Actively introduce top brand events. Strengthen the contact with domestic and foreign e-sports industry associations and organizations, and e-sports game leading enterprises, and strive for the top international tournaments such as the Glory of Kings Professional League, DOTA2 International Invitational Tournament, League of Legends Professional League and other international intercontinental national large-scale tournaments to land in Ji. Support the important games and activities of e-sports leagues at all levels to be held in Jinan. (Responsible unit: Municipal Sports Bureau)
9. Accelerate the cultivation of independent brand events. Support the organization of small and medium-sized e-sports events and universal, daily and campus green e-sports events. Actively cultivate distinctive and influential self-branded e-sports events, build Jinan's independent IP brand event system, and continuously enhance the popularity and reputation of Jinan's e-sports events. (Responsible unit: Municipal Sports Bureau)
10. Organize a series of activities around e-sports games. Support enterprises and organizations to hold gaming game forums, supply and demand docking sessions and other industrial activities to strengthen industrial docking and promote the development of the gaming game industry. Encourage and support exhibition companies to cooperate with animation and game manufacturers to organize high-level animation and game exhibitions. Encourage the organization of gaming week, gaming carnival and other thematic promotional activities to increase publicity and promotion. (Responsible units: Municipal Bureau of Culture and Tourism, Municipal Sports Bureau, Municipal Bureau of Commerce)
(4) Implementing the action of empowering innovative and integrated development.
11. Promote the integration and application of innovation in the gaming industry. Construct a number of typical application scenarios such as "gaming+cultural creation", "gaming+exhibition", "gaming+tourism", etc., and promote the integration and development of gaming and various industrial fields to create new scenarios and new business forms. Support the integration of e-sports elements into public spaces such as parks, neighborhoods, parks, scenic spots, etc., and the development of new consumption scenarios by integrating competition performances, entertainment and shopping, leisure and tourism, and specialty food, so as to create a number of high-quality, experience-heavy, landmark e-sports venues with a high degree of domestic influence. (Responsible units: Municipal Bureau of Culture and Tourism, Municipal Bureau of Sports, Municipal Bureau of Commerce, Municipal Bureau of Landscape Architecture and Forestry)
12. Drive the development of peripheral industries of e-sports games. Support relevant enterprises to use artificial intelligence, virtual reality, naked eye 3D and other new generation of digital technology to improve the level of e-sports content production and dissemination capabilities. Make full use of the city's high-quality resources in the new generation of information technology industry, scientific research, talents, etc., to drive the development of e-sports live broadcasting, brokerage, information, training, equipment and other peripheral industries, to extend the consumption chain of the e-sports game industry. Expand the content dissemination channels of e-sports events, make good use of the resources of existing TV channels, and support mainstream media platforms to participate in the production and dissemination of event content. (Responsible units: Municipal Bureau of Culture and Tourism, Municipal Sports Bureau, Municipal Bureau of Industry and Information Technology, Jinan Radio and Television)
(E) Implementation of optimization and enhancement of the development environment.
13. Strengthen the talent attraction training. Encourage colleges, universities and vocational schools to open esports game majors through school-enterprise cooperation, establish a reserve talent training system, and cultivate multilevel esports game industry-related talents. Formulate methods for evaluating e-sports game talents, and attract domestic and foreign famous e-sports talents and excellent original teams to gather and develop in Ji. (Responsible units: Municipal Education Bureau, Municipal Human Resources and Social Security Bureau, Municipal Sports Bureau, Municipal Industry and Information Technology Bureau)
14. Optimize the market environment. Strengthen the ideological risk research and disposal in the field of e-sports games, in line with the principle of encouraging innovation, under the premise of strictly adhering to the safety bottom line for the development of new forms of space. We will strengthen the review and management of game selection and planning, ideology and other aspects, strictly supervise the post-publication of games, comprehensively promote the prevention of game addiction, and protect the physical and mental health of young people. Crack down on the "black and gray" industry, investigate and deal with unfair competition in accordance with the law, and maintain a fair and competitive market order. (Responsible units: Municipal Bureau of Culture and Tourism, Municipal Bureau of Sports, Municipal Bureau of Education, Municipal Bureau of Market Supervision, Municipal Bureau of Public Security)
Three, safeguard measures
(a) Strengthen coordination. The establishment of a multi-departmental coordination mechanism for the development of the e-sports game industry, strengthened urban linkage, departmental coordination, and further improve policy support, resource allocation, spatial layout, enterprise cultivation, talent attraction, etc., to promote the orderly implementation of this action plan. (The relevant municipal departments are responsible for the division of labor according to their responsibilities)
(ii) Promote the implementation of the responsibility. Establishment of work accounts, project, engineering, list to promote the implementation of tasks. All relevant departments in accordance with the main objectives and key tasks identified in this action plan, refinement of policy measures, compaction responsibility division of labor, to ensure that the implementation of policies in place, the implementation of measures in place, the effectiveness of the realization in place. (The relevant departments of the city according to the division of responsibilities)
(3) Strengthen policy support. The relevant departments of the city should combine the practical, research and development and organization and implementation of special policy initiatives to support the development of the gaming industry, co-ordination of existing relevant policies, play a leading role in financial policy, optimize the policy support mode, improve the diversified funding mechanism, and increase support for the development of the gaming industry. (Responsible units: Municipal Bureau of Industry and Information Technology, Municipal Party Committee Propaganda Department, Municipal Development and Reform Commission, Municipal Science and Technology Bureau, Municipal Finance Bureau, Municipal Commerce Bureau, Municipal Culture and Tourism Bureau, Municipal Sports Bureau, Municipal Investment Promotion Bureau)
(4) Do a good job of publicity and promotion. Increase the positive publicity and guidance of the e-sports game industry, and play the positive value of the game. To actively publicize the development of the city's e-sports game industry through various types of media, tournaments held, application demonstration and other work results, to create a good atmosphere to promote the healthy development of the e-sports game industry. (Responsible units: Propaganda Department of Municipal Party Committee, Municipal Culture and Tourism Bureau, Municipal Sports Bureau, Jinan Radio and Television)














