In order to comprehensively implement the spirit of the 20th CPC National Congress, deeply study and implement Xi Jinping's cultural thought, insist on shaping the tourism with culture and manifesting the culture with tourism, push forward the deep integration of the development of culture and tourism, and build the national demonstration zone for the integration of the development of the cultural industry and the tourism industry, the following work plan has been formulated in accordance with the requirements of the Circular on the Construction of the National Model Zone for the Integration of the Development of the Cultural Industry and the Tourism Industry issued by the Ministry of Culture and Tourism, the Ministry of Natural Resources, and the Ministry of Housing and Urban-Rural Development. According to the "Ministry of Culture and Tourism, the Ministry of Natural Resources, the Ministry of Housing and Urban-Rural Development on the construction of the national cultural industry and tourism industry fusion development demonstration area construction work notice" requirements, combined with the actual new area of Qingdao West Coast, the development of the following work program.
I. Guiding ideology
Adhere to Xi Jinping's thought of socialism with Chinese characteristics in the new era as a guide, in-depth study and implementation of General Secretary Xi Jinping's important thesis on the integration and development of culture and tourism, and in accordance with the "national" and "fourteenth five-year plan". The "14th Five-Year" Culture and Tourism Development Plan and other documents, seriously implement the central decision-making and deployment of the provincial and municipal district committees and relevant requirements, vigorously implement the "regional culture and tourism" strategy, the prosperity of the development of the culture and tourism industry, and continue to polish the "film and television capital, the island of music, beer". The four international business cards of "Film and Television Capital, Island of Music, City of Beer, and Exhibition of the Coast" have been continuously polished to create a high level of high-quality development leading area, a new highland for reform and opening up, a new benchmark for urban construction, and a new model of beauty and happiness, and to inject new impetus into the construction of the leading area for the demonstration of the modernization of socialism in the new era.
Second, the development goals
To build the Qingdao West Coast New Area National Cultural Industry and Tourism Industry Integration and Development Demonstration Zone as an opportunity to explore and practice the cultural industry and tourism industry integration of the development of a new model, a new path. Further increase the contribution of culture and tourism industry to economic and social development, fully release the consumption potential of culture and tourism, and promote the accelerated revitalization of the culture and tourism market. By the end of 2024, the region's culture and tourism environment, market order continues to improve, marine culture and tourism to achieve a major breakthrough, culture and tourism fusion of new forms of rapid development, the public satisfaction of tourists steadily improved, the number of tourists received by the year-on-year growth of more than 20%, the average per capita consumption of tourists has increased significantly, and among the domestic first-class level. By the end of 2025, the region's cultural tourism domestic and international attraction, influence and competitiveness significantly improved, a number of high-quality cultural and tourism key projects were completed and used, the scale of the culture and tourism industry reached more than 90 billion yuan, the added value of the culture and tourism industry accounted for the proportion of GDP to reach 13%, the construction of the international coastal tourism destination began to bear fruit.
(a) culture and tourism brand attractiveness comprehensively enhance. The brand effect of culture and tourism is fully manifested, the brand products and publicity carriers continue to enrich the formation of the city's brand image of a well-known, strong identity terms, built and operated a number of core attraction of high-quality culture and tourism projects. Relying on various types of cultural and tourism carriers, comprehensively improve the quality of cultural and tourism products, services and experience, build a new system of cultural and tourism and cultural and tourism IP matrix, cultivate new momentum in the industry, and create a highland of cultural and tourism integration and innovation.
(2) The cultural and tourism market consumption vigor is fully released. Adhere to the supply and demand side of the force, integration and revitalization of the whole region's cultural and tourism resources, tapping the potential of the cultural and tourism market, fully release the cultural and tourism consumption vitality. Innovate and cultivate new forms of new products and new scenes, and promote the upgrading and expansion of the cultural and tourism industry. Improve the full-intelligence recommendation platform, upgrade the intelligent culture and tourism system, and constantly meet the new consumer demand of citizens and tourists, to create a new high ground for the development of the service industry in northern China.
(C) the integration of culture and tourism continued to strengthen the momentum. With "marine culture and special tourism resources" as the basic elements, Phoenix Island Tourism Resort, Lingshan Bay Film and Television Culture Industry Zone as the core area, radiation driven by the region's cultural and creative industries and boutique tourism industry bigger and stronger, to promote cross-boundary innovation between culture and tourism and various industry sectors, the integration of wisdom, and to open up an effective path for culture and tourism to lead economic growth, for urban renewal, rural revitalization, and for the development of a new culture and tourism industry. This will open up an effective path for cultural tourism to lead economic growth and inject new momentum into urban renewal, rural revitalization and consumption boost.
Three, the foundation of development
Qingdao West Coast New Area is the ninth state-level new area approved by the State Council on June 3, 2014, with a land area of 2,129 square kilometers and a sea area of 5,270 square kilometers. The total population is 2.633 million, and the GDP in 2023 exceeds 500 billion yuan. Its comprehensive strength ranks among the top three national new areas and the fourth among the top 100 areas in the country, and it has been awarded as the advanced area of high-quality development in the province for three consecutive years. In the integrated development of culture and tourism industry has formed "six advantages".
(a) Culture and tourism resources are rich and colorful. West Coast New Area, superior natural conditions, is the starting point of the ancient "Oriental Maritime Silk Road", marine culture, Qilu culture, Luangya culture diversified intermingling; with four mountain systems, nine bays, 42 islands, 309 kilometers of coastline; there are currently a national, two provincial tourism resort; A-level scenic area of 20 (which) AAAA-level scenic spots (9); 15 star-rated hotels (including 2 five-star), 16 international brand hotels, forming a coastal resort hotel clusters; 36 boutique lodges; 1 national industrial tourism demonstration base, 2 provincial industrial tourism demonstration bases; 1 national nighttime cultural and tourism consumption agglomeration, 3 provincial nighttime cultural and tourism consumption agglomerations, 1 provincial tourism lodging agglomerations, 1 national tourism 1 leisure neighborhood, selected as the 4th of the top 20 influential districts and cities of China's night economy in 2021; 72 rural tourism brands above the municipal level, the number of brands ranked first in Qingdao; selected as one of the top 100 districts of the national municipal districts in terms of comprehensive strength of tourism in 2023, and evaluated as an advanced district of Shandong Province for the work of culture and tourism industry in 2022. The region's immovable cultural relics 204, of which 1 world cultural heritage, national key cultural relics protection unit 2, 3 national non-heritage, provincial non-heritage 7, Langya Taiwan site, Ming and Qing dynasty coastal defense site selected "Shandong five new archaeological discoveries".
(2) Regional planning scientific and reasonable. In accordance with the national decision-making and deployment and the relevant requirements of the province and city, the West Coast New Area high standard of land space planning, planning results into the land space planning "a map" system, to fully guarantee the construction of major cultural and tourism projects land, strengthen the overall land space planning of cultural and tourism and other special planning constraints guiding role. In accordance with the requirements of "multi-planning", the integration of culture and tourism is taken as the key, and rural revitalization, urban renewal and the creation of civilized cities are taken as the focuses, so as to create a "new mode" of one mechanism, one planning and one promotion. Actively implement the strategy of rural revitalization, relying on a good foundation of rural industry and tourism and cultural resources endowment, vigorously promote the construction of field complex project, the creation of Yangjia Shanli and other field complex 3. Combined with urban renewal, the construction of "culture + park" public cultural service model, the new construction of 12 hilltop parks. Preparation and implementation of the West Coast New Area culture and tourism industry integration and development of special planning, and strongly promote the new period of the West Coast New Area culture and tourism industry high-quality depth of integration and development.
(C) elements of a sound and powerful guarantee. West Coast New Area attaches great importance to the development of culture and tourism industry, has formulated and implemented the "Qingdao West Coast New Area on accelerating the development of cultural and creative industries a number of policy views" "Qingdao West Coast New Area to promote the development of film and television industry, a number of policies" and other more than 10 policy documents, from the culture and tourism industry, talents and other areas to provide policy support to promote the healthy development of culture and tourism industry. Strengthen the financial empowerment for the high-quality development of culture and tourism industry to provide "living water", the new area has a total of sea-controlled Tiancheng, the main theme of culture and tourism funds involved in more than 30, with a total size of more than 15 billion yuan, mainly invested in high-quality tourism, film and television culture, culture and media, digital economy, rural revitalization areas. The first in the country to launch universal camping tourism insurance, building a wide-coverage, all-round tourism protection system, the main camping attractions in the West Coast New Area in 2023, doubling the number of tourist trips year-on-year. Talent team construction is constantly consolidated, the existing 21 colleges and universities in the district, Tsinghua University Qingdao Institute of Art and Science Innovation, Shandong College of Arts and Crafts National Industry and Education Integration Base, Qingdao Film Academy and other well-known domestic art colleges and universities, such as China University of Petroleum, Shandong University of Science and Technology, Qingdao University of Science and Technology, Qingdao Yellow Sea College of Arts opened by the faculty of the art department for the development of culture and tourism industry, providing a solid support for the talent and intellectual support! The company has been working hard to attract talents to the city. The combination of investment and talent attraction work, the introduction of the West Sea Art Bay, Oriental Fashion Center, Tangdao Bay live performance show and other high-quality cultural and tourism projects, driving a number of arts and crafts masters, design masters, master artists stationed in the West Coast New Area. Deepen the school-city, school-enterprise cooperation, training a number of cultural and tourism integration of composite leading talent, incubating a number of cultural and creative enterprises, creators, craftsmen.
(4) The development of culture and tourism industry is strong. West Coast New Area will be cultural creativity and boutique tourism industry as the top ten emerging industries to strengthen the cultivation and development, focusing on culture and tourism industry to extend the chain to fill the chain, accelerate the construction of culture and tourism industry clusters. There are 5 cultural industry demonstration (experimental) parks (bases) in the district, with strong carrying capacity for cultural and tourism projects. There are 6,777 cultural enterprises and 56,513 employees in the district.2023, West Coast New District received 36,125,000 tourists and realized a total tourism revenue of 37.96 billion yuan, a year-on-year increase of 56% and 41% respectively. The region has introduced and cultivated more than 40 key cultural projects of more than 100 million yuan, with a total investment of more than 70 billion yuan, and has been selected as one of the eight national and provincial key project libraries, as well as one of the five enterprises selected for the Shandong Province's "Hundred Enterprises Pilot" cultivation program.
(5) Four international business cards shine. Successfully cultivated to create "film and television capital, the island of music, the city of beer, the exhibition of the four international business cards. The Oriental Film Capital, the world's leading film and television industrial park, has 40 studios and 32 set-up workshops that meet international standards, gathering nearly 1,000 film and television cultural enterprises, and giving birth to landmark domestic industrial blockbusters such as the Wandering Earth series and The First Part of the God of the Seals, etc. The cumulative total of more than 300 film and television productions has exceeded 27.5 billion yuan in domestic film box office. domestic box office of more than 27.5 billion yuan, successfully hosted the SCO Countries Film Festival in 2018, and successfully held four Qingdao Film and Television Expositions; successfully hosted Qingdao Phoenix Music Festival, the first professional music festival in Qingdao City, and built two professional and landmark theaters, namely, the Phoenix Sound Theater and the Starry Island Theater, and introduced the Menuhin The introduction of Menuhin Music School and other well-known music colleges at home and abroad, Omiller piano production base project was completed trial operation; to create a "never-ending Beer Festival", invested about 1 billion yuan to build the Golden Beach Beer City, covering a total area of more than 1,200 acres, with a construction area of 104,000 square meters, the Qingdao International Beer Festival 2015 landed on the west coast of the new district, held nine consecutive sessions, including the first of its kind in Qingdao. It has been held for nine consecutive sessions, ranking among the world's four most famous beer festivals, with a brand assessment value of 36.8 billion yuan; to create the most beautiful convention and exhibition coastal zone, and has successfully held nearly 2,000 major festivals and activities such as the Boao Forum for Asia's Global Health Forum General Assembly and the Qingdao Forum of the East Asian Seas Cooperation Platform so far in 2019, and the new district has been awarded "China's Top Ten Famous Convention and Exhibition Districts" and "The Most Influential Convention and Exhibition District". The new district has been named as "China's Top Ten Famous Convention and Exhibition District", "Most Influential Convention and Exhibition City", "China's Best Convention and Exhibition Destination" and "China's Most Innovative and Energetic Convention and Exhibition District", and the economic and social benefits have been significantly improved. The economic and social benefits have been significantly enhanced.
(6) The public cultural and tourism service space has been upgraded. The region built 9 district-level public cultural facilities, 23 national standard township comprehensive cultural stations, 14 24-hour self-service libraries, community cultural activity centers and farm bookstores to achieve full coverage; literary and artistic works creation blossomed, has won more than 400 awards above the provincial level. The 5th International Public Art Award Series, the 6th National Art Industrial Park Development Forum, Qingdao Phoenix Music Festival, China Opera Festival, the 5th National Orthographic Calligraphy Exhibition, the 13th China Folk Art Festival and other series of activities have been held at a high level, which have shaped a new image of the fashionable city, opened up new paths for cultural tourism and intellectual creation, and strongly enhanced the attractiveness and influence of the new area. Qingdao West Coast New Area was awarded the advanced district of Shandong Province culture province construction, the new district library was awarded the national cultural tourism public service institutions function fusion unit and other honorary titles.
Four, work initiatives
Adhere to the culture of tourism, tourism highlights the culture, upholding the "everything can be traveled, everywhere is the scene" concept, the implementation of the "culture and tourism to improve the quality of empowerment". The "Culture and Tourism Quality Enhancement and Empowerment Program" has been implemented to strengthen the new advantages of the deep integration of culture and tourism development in the new era. Adhere to the implementation of innovation-driven development strategy, in accordance with the overall industrial development plan of the West Coast New Area of "one core leading, three-point layout, land and sea integration, intelligent integration", around the integration of culture and tourism "to enhance the level of energy, industry, the main body of the growth, expanding the market, and strengthen the brand", focusing on the implementation of five major actions, exploring the formation of a new culture and tourism quality and empowerment plan, and shaping a new advantage in the deep integration of the new era. The implementation of five major actions to explore the formation of a "reasonable industrial structure, distinctive theme characteristics, scale and efficiency" of the cultural and tourism industry integration and development road.
(a) the implementation of advantageous industries to improve the quality of action
1. Breakthrough in the development of coastal culture and tourism industry. Around the creation of world-class coastal tourism and vacation destinations, integration of advantageous resources, the implementation of the "island, sea, beach, bay" three-dimensional development strategy, strengthen cooperation with the world's top tourism and vacation brands such as Amanha Aman, to create the Phoenix Island International Art Island, to create the Zhucha Island open, landmarks, world-class island resort new fishing villages, and promote the creation of AAA scenic spots on Lingshan Island. Lingshan Island to create AAA-level scenic spots, playing the country's first "carbon-negative island" gold; promote the bamboo island, Tangdao Bay, Lingshan Island, Guzhenkou, Zhaitang Island, Langya Terrace, and other areas into the city's tourism routes master plan, the introduction of a series of islands and coastal attractions of the "one trip, multiple stops "type sea tourism tourism line; promote the sea pastoral, "science one" research ship and other marine catering, science project development, accelerate the development of sea fishing, sailing, yachting, kayaking, diving and other tourism experience products, and constantly enrich the sea tourism industry; Phoenix Island national tourism resort and related Scenic area as the basis for the integration of cultural and tourism resources and tourism products in the area, to start the creation of 5A-level scenic spots; relying on the Navy Park, the deep blue light trestle, marine science and technology museums, marine international living room and other coastal resources, high-standard planning and construction of Guzhenkou Naval City Cultural Tourism Zone, to create a national military cultural tourism destination. Coastal line implementation of the blue bay remediation and upgrading, the construction of thousands of miles of coastal sightseeing corridor, cultivate "sea gallery" tourism brand, to create China's most beautiful coastline. (Responsible units: District Culture and Tourism Bureau, Guzhenkou core area, District Ocean Development Bureau, District Natural Resources Bureau, District Transportation Bureau, District Education and Sports Bureau, District Urban Management Bureau, District Administration and Approval Bureau, District Business Bureau, District Association for Science and Technology, Lingshan Island Provincial Nature Reserve, the relevant towns and streets, the relevant state-owned enterprises)
2. deepen synergistic development of film and television culture and tourism industry. With the construction of film and television industrialization standard system as the leader, accelerate the promotion of creation, capital, technology, talent and other elements of integration, relying on Qingdao Oriental Shadow City Film and Television Industrial Park and China Radio and Television-5G high-tech video test park, the development of 5G, virtual reality, artificial intelligence, cloud computing and other new technology applications, the introduction of cultivating a number of film and television enterprises and film and television projects. Focus on high-quality creations, build Shandong Film Creation and Research Center, do a good job of "new area filming" and "new area production", and create and produce a number of popular film and television works. Adhere to brand leadership, optimize services and support, enrich the Oriental Film Capital "film set trip", Qingdao "film trip" connotation, research and explore the development of film and television IP derivatives, planning for film and television tourism products and routes, to accelerate the creation of a new world-class film and television culture and tourism high ground. (Responsible units: District Culture and Tourism Bureau, District Film and Television Industry Development Center, Lingshan Bay Cultural District, Qingdao Haifa Group, the relevant towns and streets)
3. Build high-end integration of creative design industry system, focusing on the development of fashion apparel design, non-heritage hand-made product design and other industry sectors. High-level fashion events such as the Oriental Fashion Season - Qingdao Fashion Week, the introduction of internationally renowned fashion creative design exhibitions, the introduction of fashion design masters, masters' studios, and the launch of fashion tour theme lines. Enrich the artistic experience of the oil painting town, promote the Green Zephyr Painting Academy and other key cultural enterprises to become bigger and stronger, innovate and develop cross-border fusion business forms, create an international art town, and make the "Painting Dani" special brand famous. Promote the research and development of creative products, promote the Jiaonan New Year's paintings, Po Li red mat, studs technology, wheat grass painting and other traditional arts and crafts fashionable, industrialized development. Implement the "Shandong Handmade" project, complete the operation of the "Shandong Handmade" (Qingdao) International Exhibition and Experience Center, to create a handmade display, experience and sales platform for display and sales, distribution and trading, R & D, research and development, experience, cultural exchanges and output in one. (Responsible units: Publicity Department of the Work Committee, District Culture and Tourism Bureau, Zhangjialou Street, Lingshan Bay Cultural District, Guzhenkou Core Area, Marine Hi-tech Zone, Modern Agricultural Demonstration Zone, District Industry and Information Technology Bureau, District Human Resources and Social Security Bureau, District Agriculture and Rural Affairs Bureau, District Business Bureau, District Market Supervision Administration, District Convention and Exhibition Industry Development Promotion Center, Qingdao HaiDa Group, the relevant towns and streets)
5. The implementation of the key enterprise multiplication plan. Accelerate the cultivation of market main body, the annual increase of more than 50 enterprises above the scale of culture and tourism, and constantly expand the scale of culture and tourism industry. Encourage the West Coast New Area state-owned platform companies through resource integration, technological innovation, cross-border operations, mergers and acquisitions, and other ways to grow stronger, and to cultivate a number of provincial cultural and tourism navigator-type enterprises. Create a number of key cultural and tourism industry demonstration parks (bases), and strive to create national and provincial cultural and scientific and technological integration demonstration bases, so as to build and cultivate "wild goose-shaped" cultural and tourism industry clusters. Support the construction of a number of cultural and tourism incubator platforms, such as the Youth Dream Factory and the Frog Creator Community. (Responsible units: District Culture and Tourism Bureau, District Film and Television Industry Development Center, Lingshan Bay Cultural District, the relevant towns and streets, the relevant state-owned enterprises)
(C) the implementation of industry integration and innovation actions
6. "Culture and tourism +" "+ culture and tourism" strategy. Stronger "cultural tourism + sports", built the West Coast University City Sports Center, Olympic Sports Center and other key projects, promote the China Badminton Association Qingdao training and competition base project construction, focusing on the development of soccer, basketball, badminton, rowing, sailing, marathon, snow, beach sports and other public participation in sports and sports tourism products, high standards to host the Asian Coastal Rowing Association, the Asian Coastal Rowing Association and the Chinese Association for the development of sports tourism. High-standard hosting and organizing the Asian Coastal Rowing Masters, China Soccer Super League, National Rowing Coastal Sprint Race, National Sports Competition Union Drill and Dance League and other high-end tournaments, to play the role of attracting traffic to sports events, to create a "culture, sports, tourism and business" integration of the development of sports, leisure and tourism clusters. Do big "cultural tourism + recreation", the development of marine, hot springs, traditional Chinese medicine as the characteristics of recreation tourism products, built and operated in Qingdao, Qingdao National Wind Museum of Traditional Chinese Medicine Culture, and promote the construction of a number of recreation tourism bases, such as Zangmashan Tourism Resort. Do beautiful "cultural tourism + wedding", encourage the development of key scenic spots, cultural and tourism complex wedding tourism, wedding theme cultural festivals, to create a one-stop wedding service station, to provide wedding etiquette, hot wedding banquets, honeymoon tours and other full chain of services. To do "cultural tourism + industry", promote industrial heritage, museums, industrial parks and other industrial resources to cultural tourism resources, play the role of Mingyue Seaweed World National Industrial Tourism Demonstration Base, cultivate and build a number of industrial tourism demonstration base. Do live "urban renewal + cultural tourism", accelerate the construction of the Wind River Ecological Sports Park and other projects, the use of old factories renewed and transformed into cultural and creative industrial parks, cultural and tourism consumption places, to promote a number of urban renewal projects to improve the quality and upgrade, to create a number of cultural and tourism themed neighborhoods. Do "rural revitalization + culture and tourism", promote the implementation of historical and cultural towns and villages planning, strengthen the repair and protection of ancient buildings and inheritance and utilization, the continuation of the traditional appearance of villages, and strive for the creation of China's beautiful leisure villages, the national leisure agriculture key areas, the provincial level of cultural industry empowered by the rural revitalization of the pilot areas, to cultivate a number of key villages and towns of rural tourism, to create a number of ecological tourism areas, tourist lodging collection. Ecological tourism area, tourism lodging cluster area and other demonstration parks (bases). Do fine "tea culture + culture and tourism", relying on ten thousand acres of tea plantations in the Haiqing Tea Mountain, rich tea picking, tea performances, tea studies and other forms of business, to create a tea culture and tourism integration characteristics of the countryside residential resort. (Responsible units: District Culture and Tourism Bureau, District Education and Sports Bureau, District Health Bureau, District Industry and Information Technology Bureau, District Agriculture and Rural Affairs Bureau, District Natural Resources Bureau, Haiqing Town, District Business Bureau, District Housing and Urban-Rural Development Bureau, Lingshan Bay Cultural District, Guzhenkou Core Area, the relevant towns and streets, the relevant state-owned enterprises)
7. New scenes of tourism and performing arts. Around the Qilu culture, marine culture, Langya culture and other themes, to promote the creation of literary and artistic excellence, repertoire innovation and cultural tourism and performing arts industry development, the launch of the Tangdao Bay Culture and Arts Center large-scale live-action tourism performing arts projects, to create an immersive cultural tourism complex. Phoenix Island region to explore the introduction of Cirque du Soleil, Broadway shows and other high-end tourism performing arts activities. Vigorously develop resident tourism performances, mobility cultural performances, immersive tourism performances and non-heritage displays and exhibitions. Support all kinds of art troupes and tourist attractions and scenic spots to cooperate, carry out a rich form of performing arts activities, combined with digital technology means, to develop a number of tourism performing arts products. (Responsible units: District Culture and Tourism Bureau, District Literature Association, relevant towns and streets, relevant state-owned enterprises)
8. Development of digital culture and tourism new business. Qingdao digital culture application development conference, strengthen the digital culture and tourism enterprise cultivation and industrial project attraction landing work, promote the space-time digital art industrial park, Qingdao International Virtual Reality Industrial Park and a number of key parks to speed up the development. Promote the intelligent construction of scenic spots, use virtual reality, reality enhancement, meta-universe and other technical means to enhance the intelligence and convenience level of scenic spot management, marketing and service. Optimize and enhance the "Haiyuan Universe" digital city service function, support cultural venues, neighborhood parks, etc. to create immersive experience, nighttime light and shadow show and other digital cultural experience new business forms, and promote the construction of high-rise building air garden intelligent cultural tourism projects. Promote the combination of digital culture with social e-commerce, webcasting, short videos and other online new economy, and develop new modes of online consumption such as tourism live broadcasting and tourism with goods. (Responsible units: Publicity Department of the Public Works Committee, District Culture and Tourism Bureau, District Industry and Information Technology Bureau, District Business Bureau, Ling Shan Bay Cultural District, the relevant towns and streets, the relevant state-owned enterprises)
9. Cultivate a new model of cultural tourism. Innovation and exploration of "government-led + industry head + state-owned enterprises to operate" the new mode of operation of cultural and museums, the West Coast New Area Citizen's Cultural Center (museums, libraries, science and technology museums) was completed and operated, to create a "new cultural venues + new landmarks of tourism," the net red hit the spot. Integration of shell museums, tunnel museums, film museums and other resources, the launch of a number of special cultural tourism products. Relying on more than 40 cultural and expo venues such as the West Sea Museum of Art, Yellow Box Museum of Art, with the publication of the "Story of Mountains and Seas" as a carrier, with the help of digitization, the introduction of "Story of Mountains and Seas" cultural and expo tourism line with "text + pictures + video + VR" integrated tour experience. (Responsible unit: District Culture and Tourism Bureau) (Responsible units: District Culture and Tourism Bureau, District Association for Science and Technology, the relevant towns and streets, the relevant state-owned enterprises)
(D) the implementation of the market to promote the expansion of action
10. to create a new space for cultural and tourism consumption. Relying on various types of commercial facilities, industrial parks, neighborhoods, communities and other platforms and carriers, to increase light leisure, micro-resort, slow life and other leisure and vacation products, innovation and development efforts to build a new space for cultural and tourism consumption shared by the host and the guest. Vigorously develop the nighttime culture and tourism economy, create and upgrade a number of nighttime culture and tourism consumption clusters, enrich the new scenes of nighttime culture and tourism consumption, and cultivate a number of unique nighttime culture and tourism consumption brands such as Jinsha Beach Beer City, Mangrove Resort World, and Ardor Flower Island, etc.; continue to upgrade and build tourism and leisure neighborhoods such as Flower Mile, Carnival, Rongchuangmao, Joyous Bay, and the Red Stage and create the "Impression of the Old City" neighborhoods in western urban areas. "Old City Impression" cultural theme boutique neighborhoods, enriching the "all-area, all-season, all-the-time" cultural tourism product supply, to meet the new needs of the cultural tourism consumer market. (Responsible units: District Culture and Tourism Bureau, District Business Bureau, relevant towns and streets, relevant state-owned enterprises)
11. In-depth excavation of the West Coast local cooking skills, flavor specialties, food customs and other culinary characteristics of culture. Holding the China Ocean Food and Culture Festival, calling "West Coast flavor", booming catering economy, polishing the West Coast food culture business card. Selection of the top ten famous dishes and snacks on the West Coast, create a series of food brands such as "Food West Coast" and "Culture and Tourism Taste", build a number of high-end restaurants, music restaurants, leisure bars, fisherman's wharf, and launch a series of activities such as "Gourmet Tour". Tour" series of activities, so that more local food, specialty food, niche food into the eyes of the public, "immersive" experience West Coast food culture. (Responsible units: District Culture and Tourism Bureau, District Convention and Exhibition Industry Development Promotion Center, District Business Bureau, relevant towns and streets, relevant state-owned enterprises)
(E) implementation of brand integration and enhancement of action
12. Strengthening of cultural and tourism brand creation. To create "living in the West Coast" total brand and "blossom West Coast", "Cheers West Coast", "driving West Coast", "Winter Fun West Coast", "Winter Fun West Coast", "Winter Fun West Coast", "Winter Fun West Coast", "Winter Fun West Coast", "Winter Fun West Coast" and "Winter Fun West Coast". "Winter Music West Coast" all-area and all-season cultural tourism brand, launching the Tibetan Horse Mountain and other six residential circles, five classic tourism lines, to promote the West Coast from "tourist destination" to "residential destination". Transformation. Integrate the whole region's cultural and tourism publicity resources, relying on various publicity platforms in the new area, to create a brand dissemination matrix, and build a network marketing system of "whole-area coordination and whole-network coverage". Increase exchanges and cooperation with important source cities and large-scale travelers, the establishment of a joint marketing mechanism, to create a cultural and tourism brand with local characteristics. (Responsible units: District Culture and Tourism Bureau, Publicity Department of the Public Works Committee, District Radio and Television Station, the relevant towns and streets, the relevant state-owned enterprises)
13. do the advantage of the festival brand. High-level planning to organize the Qingdao International Beer Festival, the East Asian Seas Cooperation Platform Qingdao Forum, Qingdao Film and Television Expo, Phoenix Music Festival and other advantageous cultural and tourism brand festivals, and constantly enrich the content of the festival activities, comprehensively improve the level of service and security, stimulate the vitality of the city's development, and continue to enhance the new area's attractiveness, influence and tourism consumption vitality, amplify the effect of the meeting to run the characteristics of the new area, brand and highlights, and strive to make the new area "Fire out of the circle". (Responsible units: District Convention and Exhibition Industry Development and Promotion Center, District Culture and Tourism Bureau, District Ocean Development Bureau, Youth League District Committee, District Film and Television Industry Development Center, Qingdao Haifa Group, Huangfa Group)
Five, safeguard measures
(a) Strengthen organizational leadership. In accordance with the requirements of the provincial and municipal level linkage to create work, the establishment of the national cultural industry and tourism industry fusion development demonstration area construction work leading group, the main leader of the pipe committee district government as group leader, the pipe committee district government leaders in charge of the deputy leader, the main responsible comrades of the relevant departments and units as members, the leading group office is located in the District Culture and Tourism Bureau, specifically responsible for the comprehensive coordination, scheduling and supervision work.
(b) Strengthen departmental coordination. The establishment of a sound coordination of various departments and units to promote the work of the mechanism, a clear division of responsibility, refinement of the work task. The departments and units should be closely related to the functions of the work, the construction of the demonstration area into the important agenda, to further clarify the work of the thinking, the development of work initiatives, to promote the implementation of the objectives and tasks, and achieve results.
(c) Strengthen policy support. Combined with the actual needs of the development of cultural industries and tourism industry, increase policy innovation and implementation, improve the policy system, and strengthen the policy performance assessment. Integration of various types of funds at all levels, funds, increase support for the cultural and tourism industry, focusing on fostering the construction of major cultural and tourism projects, key scenic spots to enhance and characterize the line. Within the scope permitted by the national land policy, priority will be given to guaranteeing land for important cultural and tourism industry facilities and projects. Promote the effective docking of cultural and tourism resources and financial capital, stimulate the vitality of social investment, and enrich the system of cultural and tourism financial products.
(d) Strengthen talent support. Encourage colleges and universities in the region to strengthen the construction of cultural and tourism disciplines and specialties. Make full use of the talent policy, introduce a number of culture and tourism high-level talents and shortage of talents. Promote the cultivation of cultural and tourism industry leading talents, management talents and innovative teams, and strengthen the cultivation of professional, composite and innovative talents in the fields of rural tourism, intelligent tourism, marketing, creative planning, business management, and new business forms.
