The streets (town) offices (government), directly under the departments and units, the central, provincial and municipal units in the district:

In order to further accelerate the development of cultural industries and tourism (hereinafter referred to as the "cultural and tourism industry") in our region, and to promote the economic and cultural "double high ground "construction, to create a modern Binhai New Area with Yantai City, matching the city's cultural soft power, is now on the high quality development of cultural and tourism industry in our region to put forward the following views.

One, the work of the goal

To Xi Jinping new era of socialism with Chinese characteristics as a guide, firmly establish the "city that is tourism" concept of regional development, aiming at the "37 ° north latitude Gold Coast" construction, in accordance with the "aesthetic city, the face of the city", the "aesthetic city, the face of the city". The development idea of "aesthetic city, face value economy, art bay, net red culture and tourism", seizing the strategic opportunity of Huang Bohai New Area, insisting on "shaping tourism with culture, manifesting culture with tourism", and guiding the culture and tourism industry through policy support to cultivate it into an important pillar industry for economic and social development. Pillar industries. Strive to the "14th Five-Year Plan" end, the region's total annual tourism reception reached 8 million people, tourism revenue exceeded 10 billion yuan, built in northern China's important characteristics of the cultural highland and coastal tourism and vacation destinations.

Second, the planning layout

(a) strengthen the "surface integration". According to the new area spatial master plan, revise and improve the "overall tourism development plan", "14th Five-Year Plan for Cultural and Tourism Industry Development", "Golden Beach Tourism Resort Master Plan"; carry out the "15-minute cultural life circle". The "15-minute cultural life circle" thematic study, the formation of the scene to create a systematic layout and implementation of the views; combined with the rural revitalization development plan, put forward the overall strategy for rural cultural tourism development; signed a strategic cooperation agreement with Penglai District, the "fairyland of the Yellow Bohai Sea" IP extended to the new area. The strategic cooperation agreement on cultural tourism was signed with Penglai District to expand the IP of "Yellow Bohai Sea, the Wonderful Land on Earth" to the whole area of the new district. Through the top-level design, the establishment of a complete cultural tourism planning system to guide the high-quality development of cultural tourism.

(2) adhere to the "online breakthrough". Further improve the "beach vacation, mountain health, red wine microbrew, industrial research" four thematic tour line of cultural and tourism content, in-depth planning and packaging, focused on the promotion of the outside world. 1.beach vacation. Strengthen the golden beach national tourism resort foreign publicity, called the new area of culture and tourism core IP; tandem Bajiao Bay, Huangshi Bay, Penglai Bay culture and tourism resources, the formation of the gold coast through the Yellow Bohai two sea sightseeing vacation tour line and the best tourist distribution center; planning "night swim yellow Bohai Sea" "sea to see the new area "Tourism line, to achieve a new breakthrough in marine tourism. 2.Mountain health. Establish the concept of "large magnetic mountain scenic area", systematic study of geoparks, hot springs towns, the South China town linkage development issues; "Queen Hill Scenic Area Planning" as a breakthrough, to promote rural revitalization of the construction of demonstration piece of rapid momentum, to create a city of "micro-vacation". "Micro-vacation" destination. 3. Red wine micro-brewing. With the construction of the International Wine City and the International Wine Festival, integrate the winery resources in the new area, implant fashionable and romantic cultural tourism content and regular activities, and continue to amplify the brand effect of "Yantai, let the world micro-brewed".4. Industrial research. To give full play to the advantages of the new district industrial tourism demonstration sites, the establishment of industrial tourism alliance, docking demonstration sites and travel agency resources, Yadong Seven Cultural and Creative Park as a starting point, linking Zhangyu, New Era, Xinhe, and other enterprises, to form a perfect industrial study tour routes.

(3) highlighting the "point of force". 1. activate the stock. Increase the octagonal bay international brand high-end hotel group advocacy efforts, highlighting the advantages of the new area vacation product clusters; guide the "Yantai night" to enhance the overall level of cultural and tourism industry to build the level of the formation of high-quality cultural and tourism brand; further docking head of the cultural and tourism resources to accelerate the Majiagou, Wencheng Castle icebreaking restart; relying on the Fuleishan Citizens Cultural Park and the surrounding area. Planning library, cultural center, youth palace mass culture and art activities, grafting high-end culture and art resources, so that the three libraries synergistic, common force, to create Fuleishan "mountain of culture" brand. 2. do fine increment. Combined with the construction of the International Wine City, the organization of culture and tourism experts to carry out wine town, the ancient present in the town of culture and tourism and other forms of differentiation demonstration, to create both distinctive and integrated development of culture and tourism town clusters; focusing on the Yantai International Wine City, Chouwang Coastal Style Harbor, Chao Shui district piece of the three major boards to carry out the culture and tourism directional investment; to speed up the construction of Yantai - Ao Fei National Comic Coast project; the integration of the Octagonal Bay Convention Plaza, Industrial Culture Center, Dongdaozui Coastal Park Center, Dongdaozui Coastal Park and other waterfront line of cultural and tourism resources, layout of cultural and tourism scenes, implantation of artistic elements, Bajiao Bay into a unique tone of the art of the Bay. 3. complementary energy. The focus is to optimize the support policy. On the one hand, make full use of all levels of cultural and tourism industry development support policies, the implementation of financial loans, travel agency quality deposit refund, consumer and other relief policy measures. On the other hand, the development and improvement of the new area of culture and tourism industry development support policy, in the land index for, operation subsidies and other aspects of increased support, enhance the attractiveness of foreign investment; bigger culture and tourism industry guidance funds disk, focusing on support for the integration of culture and tourism, creative design, art display, publishing and distribution, animation and games, cultural performances, film and television culture, cultural exhibitions, such as the development of the eight major industries, support for the private museums, Support the construction and operation of private museums, art museums, brick-and-mortar bookstores and cultural and creative spaces. Through the synergistic promotion of "points, lines and surfaces", the city is constantly enriched with narrative contents, new types of industries and experience scenes, shaping a cityscape with culture everywhere, making the city "to be seen, tasted and strolled in", "pleasant to live in, pleasant to work in and pleasant to visit", and making the city's value and appearance more attractive and attractive.

Three, the focus of development

(a) cultural and tourism integration industry. Deep excavation of historical culture, marine culture, folk culture, wine culture, red culture and other resources, the implementation of "tourism +" "+ tourism" cultural and tourism products to enhance the project, accelerate the development of boutique lodging, sea ranch, cruise ships, self-driving camps, and other tourism industries. The company will also cultivate a number of demonstration bases for recreational tourism, study tourism, industrial tourism, marine tourism, rural tourism, sports tourism, etc.; accelerate the construction of the "non-heritage workshop", and promote the "Huang Bohai Sea Handmade" and "Huang Bohai Sea Good Products" brand products in scenic spots, tourist attractions and tourist centers, and also promote the "Huang Bohai Sea Good Products" brand products. "Brand products in scenic spots, cultural parks (cultural venues), hotels, airports, stations and other sales areas.

(ii) creative design industry. Discover the advantages of advanced manufacturing industry, comprehensively promote industrial design, graphic design, advertising planning, cultural applications development and other industrial development, release the new kinetic energy of cultural creativity, to achieve a breakthrough in the development of creative design industry.

(3) Art display industry. Promote the full integration of art display and various types of public cultural space, continue to graft external high-end cultural and artistic resources, taking into account the local humanities, history, folklore, the sea and other elements, and continue to carry out artistic creation, exchange, display, and create a regional art display brand.

(4) Publishing and development industry. Implementation of the publishing industry "Internet +" action, promote the content editing, reproduction and processing, product dissemination, operation and management of the whole process of digital construction, accelerate the development of digital publishing industry; increase the entity bookstore policy support, cultivate the introduction of 1-2 brand bookstores, support the entity bookstores to develop cultural and creative products, and promote the service function of the comprehensive upgrade. Upgrading.

(v) Animation and game industry. Actively introduce domestic and foreign famous animation enterprises, research and development of animation IP with independent intellectual property rights and unique online games, stand-alone games, mobile games, supporting the development, production and marketing of animation derivatives, and constantly improve and grow the animation industry chain.

(F) cultural performing arts industry. Encourage diversified main body investment, a variety of modes to build performing arts platform, cultivate the performance market, attract domestic and foreign performing arts institutions to invest in the construction of the district or participate in the operation of professional theaters, the normalization of brand repertoire performances; cultivate and grow performing arts intermediary service institutions, and continue to expand the scale of the development of the performing arts industry and the scope of services, and to increase the development of linkage with the tourism-related industries and the development of derivatives; to support the theme of music festivals, large-scale performances and so on. The city's performance will enhance the city's brand image and expand its influence on the outside world.

(7) Film and television culture industry. Encourage relying on the natural scenery of the new area, historical sites, cultural and tourism projects, landmarks, traditional villages and other resources to shoot film and television works, and improve the visibility and reputation of the new area; encourage the construction of film and television shooting base, post-production base, trading and distribution base, and promote film and television processing and trade industry to take off rapidly.

(viii) Cultural exhibition industry. Encourage strong influence of the cultural industry exhibition services enterprises to settle, enhance the art festival, exhibition, large-scale festivals, professional conferences (forums) and other service levels. nbsp;    

1. The operating organization to build and operate more than 1 year of normal operation of the characteristics of the cultural park, where the floor area of 5,000 square meters and the occupancy rate of more than 80% of the annual output value of more than 20 million yuan, a one-time award of up to 500,000 yuan; the annual output value of more than 30 million yuan If the annual gross output value exceeds 30 million yuan, a one-time reward of up to 1 million yuan will be given; if the annual gross output value exceeds 50 million yuan, a one-time reward of up to 1.5 million yuan will be given; if the annual gross output value exceeds 100 million yuan, a one-time reward of up to 3 million yuan will be given.

2. For those who become national, provincial and municipal cultural industry demonstration parks (characteristic neighborhoods), they will be given a one-time reward of not more than 2 million yuan, 1 million yuan and 300,000 yuan respectively.

(2) Supporting the construction of cultural industry projects

3. Supporting the new construction, alteration and expansion of cultural projects of the existing cultural enterprises, the actual investment in the amount of 20-50 million yuan (including 20 million yuan), 50-100 million yuan (including 50 million yuan), 100 million yuan (including 100 million yuan) or more shall be subsidized at a rate of not more than 2%, 3% and 4% of the actual investment, respectively. Subsidies (the actual investment amount does not include the land premium), the maximum subsidy amount does not exceed 5 million yuan.

4. To meet the requirements of urban renewal, the use of old factory buildings, warehouses, characteristic industrial sites, commercial city, old villas, campus buildings and other stock of property renovation and development of cultural and creative industries, the operation of creative design, film and animation, cultural performances, art exhibition and training, art trading and other cultural business, to give no more than 200 yuan per square meter of renovation and decoration grants, the maximum amount of not more than 1 million yuan.

(C) support the development and expansion of cultural enterprises

5. Cultivate backbone cultural and creative enterprises. For cultural and creative enterprises annual main business income for the first time exceeded 100 million yuan, 500 million yuan, 1 billion yuan of cultural enterprises, within the scope of its local contribution, the maximum were given up to 1 million yuan, 5 million yuan, 10 million yuan reward. For the first time to be awarded the "National Cultural Enterprise 30" "Shandong Province, 30 cultural enterprises" enterprises, respectively, to give no more than 3 million yuan, 1 million yuan reward.

6. Encourage the introduction and establishment of new key categories of cultural enterprises. The introduction, the new establishment of an independent legal personality, paid-up capital of more than 2 million yuan, annual tax payments of more than 500,000 yuan of creative design, film and television animation, cultural exhibitions and other key categories of cultural enterprises, within five years from the date of registration, within the scope of its local contribution, in accordance with the proportion of no more than 3% of the main business income will be rewarded.

(D) encourage support for creative design

7. Encourage original copyright registration. Encourage creative design, film and television animation games and other cultural enterprises, social organizations to actively register their copyrights, the successful registration of original copyrights of enterprises, groups or individuals, the amount of subsidies of 100 yuan per work, the total amount of subsidies for a single enterprise, group or individual not more than 150,000 yuan per year.

8. Encourage original design. The original design of cultural products won the national and provincial government category awards, to give a one-time not more than 500,000 yuan, 300,000 yuan of incentives.

(E) Supporting social capital to build public cultural space

9. Cultivating a number of specialty venues. Officially registered private professional museums, exhibition halls, memorial halls, libraries, art masters' studios, theaters, painting academies, academies, etc., self-built or purchased premises for their own use and free of charge to the public for more than two years, with a floor area of more than 500 square meters, after the determination of the subsidy of no more than 600 yuan/square meter (divided into two years of subsidies, annual subsidies of 50%), the maximum of no more than 3 million yuan; rent new and free to the public for more than two years, the building area of 500 square meters or more, after the determination, to give no more than 200 yuan / square meter subsidy (subsidies over two years, annual subsidies of 50%), the maximum amount of subsidies does not exceed 1 million yuan. For venues that regularly carry out various exhibitions, academic exchanges and other activities, a subsidy of 20% of the cost of each activity (limited to the venue, printing, exhibition and other costs), with a maximum of 200,000 yuan per year for each venue. For those who are awarded the most beautiful public cultural space in Shandong Province, a one-time reward of no more than 100,000 yuan will be given.

10. Cultivate a number of special entity bookstores. Self-built or purchased premises for the operation of the new entity bookstore, the floor area of 500 square meters or more and open to the public for free reading space of not less than 100 square meters, after identification, according to the floor area of a one-time grant of no more than 600 yuan / square meter subsidy (divided into two years of subsidies, annual subsidies of 50%), the maximum of not more than 3 million yuan; on the rental of new entity bookstore, the floor area of 500 square meters or more and free access to the public reading space of not less than 100 square meters. 500 square meters or more and the public reading space open to the public for free is not less than 100 square meters, after identification, a one-time subsidy of no more than 200 yuan/square meter will be given according to the floor area (to be subsidized in two years, with 50% subsidy each year), with a maximum of 1 million yuan. Entity bookstores operating for more than two years, with a floor area of more than 500 square meters and a public reading space open to the public for free of charge of more than 100 square meters, will be given a one-time reward of no more than 100,000 yuan (subsidized over two years, with 50% subsidized each year). For entity bookstores that have been named the most beautiful bookstore at the provincial level and other series of titles, a one-time award of no more than 100,000 yuan.

11. Encourage the development of public reading space. Annual selection of social capital investment in the construction of public reading space to be funded subsidies, subsidy standards based on its brand effect, demonstration role and the development of reading for all, the construction of a bookish society and other thematic activities to be comprehensively identified, the maximum subsidy of up to 50,000 yuan per year.

(F) encourage support for original content production

12. Encourage the production of original animation game products and film and television products with regional characteristics. Creation of original online games approved by the State Ministry of Culture and Tourism or the Ministry of Industry and Information Technology and officially launched operations, a one-time award of up to 100,000 yuan each. For the development of derivative products of animation works with independent intellectual property rights, if the main business income reaches 2 million yuan, an award of not more than 50,000 yuan will be given, and for every increase of 2 million yuan in the main business income, another award of not more than 50,000 yuan will be given, and the award will not be more than the amount of the local contribution; if the original film, television and animation works of the enterprises within the zone are broadcasted in the prime time of the central and provincial TV channels for the first time, a One-time not more than 1 million yuan, 700,000 yuan reward; the original film and television and animation works of enterprises in the region in the central and provincial television channels outside the prime time for the first time, respectively, to give a one-time not more than 500,000 yuan, 300,000 yuan reward.

13. Encourage original cultural and artistic excellence. To obtain national, provincial and municipal key support for cultural and artistic original projects, respectively, to give 100%, 70%, 50% of the supporting funds to support; to obtain national, provincial and municipal government awards for cultural and artistic excellence projects, respectively, to give 100%, 70%, 50% of the supporting incentive funds, the awards such as no incentive funds, a one-time award of not more than 100,000 yuan, 50,000 yuan, 30,000 yuan, respectively. million yuan.

14. Encourage masters of arts and crafts to set up individual studios and works of touring exhibitions in the region to create national, provincial and municipal government arts and crafts category awards, respectively, to give 100%, 70%, 50% of the matching incentive funds. Awarded if no incentive funds, a one-time award of up to 100,000 yuan, 50,000 yuan, 30,000 yuan, respectively.

(VII) to encourage the development of the music industry

15. Domestic and foreign well-known original music events, festivals held in the district, in principle, market-oriented operation, it is difficult to balance the loss of a large amount, according to the "a proposal" to give subsidies.

(H) to encourage fashionable performing arts activities

16. Encourage the market-oriented performances of fine plays, support in the district registered professional art troupes, outstanding social groups to perform, tour key plays or participate in public performances, the annual volume of performances reached 10, the cumulative number of beneficiaries reached 2,000, a one-time annual award of up to 50,000 yuan; the annual volume of performances increased by 10, For each additional 10 performances per year and each additional 2,000 cumulative beneficiaries, a further reward of up to 50,000 yuan will be given.

(IX) Guiding the enhancement of cultural consumption

17. Encourage the establishment of "Huang Bohai Sea handmade" "good quality Huang Bohai Sea" sales area in scenic spots, cultural parks (cultural venues), hotels, airports, stations, and the first time that the annual sales reached 200,000 yuan or more, a one-time bonus of not more than $50,000 will be given to those whose annual sales reached 200,000 yuan or more. 200,000 yuan or more, a one-time grant of up to 0.6 million yuan; annual sales (for the first time) each additional 200,000 yuan, and then give no more than 0.6 million yuan grant.

18. Encourage all kinds of enterprises, social organizations or qualified museums, exhibition halls, memorial halls, libraries, art masters' studios, theaters, paintings, bookstores and other cultural venues, innovation and development of cultural and creative products, cultural and creative products, the first time that the annual sales of 200,000 yuan or more, a one-time subsidy of up to 0.6 million yuan; annual sales (for the first time) of each additional 200,000 yuan, and then to give no more than 0.6 million yuan subsidy. more than 0.6 million yuan subsidy.

(10) Support for foreign cultural exchanges

19. For cultural enterprises and cultural groups to participate in key cultural industry exhibitions and cultural industry promotion activities at home and abroad led or co-organized by relevant departments (units) at the national, provincial, municipal and district levels (subject to notification by the departments of publicity and culture, commerce, finance, etc.), full subsidies are given to the booth fee, and for those who do not have a booth fee, no subsidy of 0.5 million yuan (only for the booth fee) is given to the booth fee for each event. More than 0.5 million yuan subsidy (limited to the cost of accommodation, transportation, printing, exhibition setup, etc.), a single subject does not exceed 50,000 yuan, the same enterprise annual subsidies for domestic exhibitions does not exceed a total of 300,000 yuan, and the cumulative total of subsidies for foreign exhibitions does not exceed 500,000 yuan.

20. For the first time recognized as the national and provincial cultural export base, were given no more than 600,000 yuan, 300,000 yuan incentives; for the first time recognized as the national and provincial cultural export key enterprises or key projects, were given no more than 300,000 yuan, 100,000 yuan incentives.

21. Enterprises, institutions and related organizations which have been approved and approved by the propaganda and cultural departments to host or undertake domestic and foreign industry exchange meetings, seminars, training, forums, exhibitions and other activities related to the cultural industry in the region shall be given a subsidy of 50% of the cost of the activities (limited to the cost of the venue, printing, exhibition and other expenses), with the subsidy not exceeding RMB 100,000 yuan for each activity, and the total amount of subsidy for each unit or organization shall not exceed RMB 500,000 yuan per annum. 500,000 yuan per year for each unit or organization.

22. Supporting the development of cultural organizations. Encourage the approval of the administrative approval department, officially registered and established "private non-" cultural groups in the region to organize exhibitions, lectures, pen meetings (seminars), picnics and other activities (through the publicity and cultural departments for approval), each activity with at least 50 participants, according to the cost of the activity (venue, printing, exhibition and other costs) 50% of the subsidy, each group annual subsidy does not exceed 500,000 yuan. Subsidies, each group annual subsidies do not exceed 100,000 yuan.

V. Supporting Policies for Tourism Industry

(1) Encouraging the Development of High-quality Hotels (B&B)

1. For the newly built internationally renowned five-star hotels that have obtained five-star rating (within three years from the date of opening), a one-time incentive of 1 million yuan will be offered; for the newly built hotels with five-star rating (within three years from the date of opening), a one-time incentive of 500,000 yuan will be offered; for the newly assessed four-star hotels, a one-time incentive of 500,000 yuan will be offered. million yuan; a one-time award of 200,000 yuan for newly rated four-star hotels; and a one-time award of 50,000 yuan and 20,000 yuan for five-star and four-star hotels that have passed the evaluative review, respectively.

2. For the newly-awarded provincial rural tourism B&B cluster and national Grade A and B B&Bs, a one-time award of 100,000 yuan, 200,000 yuan and 100,000 yuan will be given respectively.

(2) Encourage the development of rural tourism

3. A one-time award of 100,000 yuan will be given to the rural tourism key villages (boutique tourism characteristic villages) rated at the provincial level and above in the current year; and a one-time award of 50,000 yuan will be given to the provincial scenic villages, villages of red cultural characteristics, cultural and ecological villages, and other rural tourism titles rated in the current year.

4. For the year selected "Hospitable Shandong - Countryside Good Times" experience base, a one-time award of 100,000 yuan; for the year selected provincial rural good things, provincial rural tourism brand, case, a one-time award of 50,000 yuan.

(C) encourage the development of industrial tourism

5. For the year rated as national and provincial industrial tourism demonstration base, a one-time award of 200,000 yuan, 100,000 yuan, respectively.

6. For the launch of industrial tourism routes rated national and provincial honorary title that year, a one-time award of 50,000 yuan, 20,000 yuan, respectively.

7. For the organization of groups (more than 20 people) to visit the industrial tourism demonstration base (point) (not less than 2) travel agencies in the region (including sub-bureaus), the approved base for each group of 20 people, beyond the approved base, according to the number of visitors in the new tourism team, each person is rewarded with 15 yuan, the annual incentive for each enterprise not more than 100,000 yuan (2023 is the start of the year for the launch of industrial tourism, the approval of the base for the time being does not set) .

(D) to encourage the development of maritime tourism

8. The launch of the year, "the sea to see the new area" sea sightseeing tours of the cruise ship operating enterprises (to obtain the approval of the administrative approval, transportation, maritime, port and shipping departments, the program agreed to by the department of culture and tourism), in accordance with the opening of the "sea to see the new area" sea tourism business New District" sea tourism business operating days, a daily incentive of 1,000 yuan, a single enterprise annual incentives do not exceed 100,000 yuan.

(E) Encourage the development of cultural and tourism consumption agglomeration

9. For the year rated as national and provincial tourism and leisure neighborhoods, respectively, a one-time award of 200,000 yuan, 100,000 yuan.

10. For the year rated national and provincial night cultural and tourism consumption cluster, a one-time award of 200,000 yuan and 100,000 yuan, respectively.

(F) Encourage the research and development of tourism commodities

11. For the year rated as the provincial tourism commodities R & D base, a one-time award of 100,000 yuan.

12. For those who won the gold, silver and bronze awards (first, second and third prizes) at the national level in the selection of tourist commodities, a one-time award of 50,000 yuan, 30,000 yuan and 20,000 yuan, respectively. For those who won the gold, silver and bronze awards (first, second and third prizes) in the provincial-level selection of tourist commodities, a one-time award of 30,000 yuan, 20,000 yuan and 10,000 yuan, respectively.

(VII) Encourage the creation of cultural and tourism brands

13. For the year rated as a national and provincial tourism resort, a one-time award of 2 million yuan, 500,000 yuan, respectively.

14. For the year rated AAAAA, AAAA, AAA grade tourist attractions, respectively, a one-time award of 1 million yuan, 500,000 yuan, 200,000 yuan.

15. For travel agencies rated 5A, 4A and 3A (excluding branch offices) in the same year, a one-time award of 200,000 yuan, 100,000 yuan and 50,000 yuan, respectively.

16. For those rated as national and provincial eco-tourism zones in the same year, a one-time award of 200,000 yuan and 100,000 yuan will be given respectively.

17. For the year rated as national and provincial cultural tourism, recreation and health care integrated development demonstration area (Chinese medicine health tourism demonstration area), a one-time award of 200,000 yuan, 100,000 yuan, respectively.

18. For the national and provincial sports tourism demonstration bases, a one-time award of 200,000 yuan and 100,000 yuan, respectively.

19. For the year rated as national and provincial study bases, a one-time award of 200,000 yuan and 100,000 yuan, respectively.

20. For the year rated 5C, 4C, 3C level self-driving residential car camps, a one-time award of 200,000 yuan, 100,000 yuan, 50,000 yuan, respectively.

(H) Encourage the organization of cultural and tourism themed activities

21. The social organizations held in the year the fishing lantern festival, picking festival, harvest festival, cultural festival, music festival, camping festival, bonfire festival and other cultural and tourism themed festivals and activities will be rewarded (after the cultural and tourism departments screened and agreed). For activities invested in more than 50,000 yuan, the number of participants reached more than 500 people, according to the activities invested no more than 30% of the award, the maximum of 150,000 yuan.

22. Approved by the Culture and Tourism Department, enterprises and institutions and related organizations that host or undertake domestic and international tourism industry exchanges, seminars, training, forums, exhibitions and other related activities in the region will be given a 50% subsidy of the cost of the activities (only the venue, printing, exhibition and other costs), with a subsidy of up to 100,000 yuan for each activity, and the total amount of subsidies for each unit or organization will not exceed 500,000 yuan per year. The total amount of subsidy for each unit or organization shall not exceed 500,000 yuan per year.

(IX) to encourage the development of cultural and tourism marketing promotions

23. The main body of tourism in the region to participate in the year, organizing the city outside the source of tourism promotion will be (after notification of the Department of Culture and Tourism or screening agreed), respectively, according to the city of 0.2 million yuan (with the group to participate in the), 20,000 yuan (leading the organizing) of the standard for incentives, a single subject does not exceed 100,000 yuan.

24. The region's tourism subject to participate in tourism fairs and exhibitions outside the city in the year (subject to the notice of the culture and tourism department), to give the full amount of the booth fee incentives; no booth fee, to give each time up to 0.5 million yuan incentive (limited to lodging, transportation, printing, exhibition and other costs), no more than 50,000 yuan for a single subject.

25. For the tourism industry in the region to invest in the production of tourism promotional films, advertisements (screened by the Department of Culture and Tourism agreed to), outside the city of origin cities, television channels (provincial and above), airplanes, high-speed rail, etc. to put, the promotion of the region's tourism resources, according to the actual investment in a one-time 30% of the incentive, no more than 100,000 yuan of a single subject.

26. The main body of tourism in the region to carry out innovative new media marketing, new media platforms such as Jitterbug, Shutterbug and other OTA platforms such as Ctrip, Flying Pig to carry out the region's tourism resources publicity and promotion of the (screened by the Department of Culture and Tourism agreed to), according to the actual amount invested in the 30% award, a single subject does not exceed 100,000 yuan.

(J) to encourage investment in major tourism projects

27. Support the construction of major tourism industry projects, new construction, expansion, alteration of tourism projects, fixed asset investment in the year to reach 300 million yuan (including) or more, according to the 2 ‰ to give incentives for a single project up to a maximum of 1 million yuan.

Six, safeguard measures

(a) organizational safeguards

To promote the development of cultural tourism industry into the overall planning of economic and social development in our region; cultural tourism industry leading group is responsible for the development of cultural tourism industry throughout the region of the organization and leadership, the leading group set up under the Cultural Tourism Industry Development Office, specifically to undertake the work of co-ordination and coordination; the relevant departments and towns and streets in accordance with the functional division of labor, each in its own division of responsibility, and each responsible for the coordination of cooperation. The relevant departments and towns and streets, in accordance with the division of functions, each with its own duties, each with its own responsibilities, synergistic cooperation, and jointly promote.

(B) talent protection

Encourage the introduction and training of creative and innovative capabilities and international vision of cultural creativity and design services, focus on cultivating a number of professionals in the field of culture and tourism and management personnel, and focus on creating a number of cultural masters and leaders; do a good job of the national cultural celebrities, Qilu Cultural Celebrities, Qilu Cultural Talent, Qilu Cultural Star recommended to declare the work; on the winner of the "National Cultural Masters", "Qilu Cultural Masters", "Qilu Cultural Talents", "Qilu Cultural Stars" and so on. National and provincial talent cultivation funding program, to give 1:1 matching funds to reward.

(C) land security

1. Priority arrangements for major projects in the cultural tourism industry, new construction land index. In the preparation of urban planning, it should be clear that measures to protect the development of cultural and tourism industry land; for land dedicated to the development of cultural and tourism industry, dedicated land, shall not change the land use; according to the needs of the development of cultural and tourism industry, and gradually increase the proportion of land for cultural and tourism industry; in the arrangement of the annual land-use plan, the appropriate tilt to the cultural and tourism industry, the major projects of the construction of new construction land indexes.

2. Reduce the reserve price of land transfer for key cultural and tourism industry construction projects above the provincial level. Above the provincial level key cultural and tourism industry construction projects applying for the use of industrial land, intensive land belonging to the new and old energy conversion to encourage the cultural and creative industries, in determining the reserve price of the land grant, can be no less than the location of the land level corresponding to the "National Industrial Land Grant Minimum Price Standard" 70% of the implementation.

3. Support the stock of property and land resources to organize cultural tourism industry. For the use of old factory buildings, warehouses, characteristic industrial sites, commercial cities, old villas, campus buildings and other stock of property transformation and development of cultural and creative industries, does not involve the redevelopment of the construction and does not require the transfer of property rights and land use rights, in line with national regulations, belonging to the industrial upgrading and urban renewal, in accordance with the provisions of the priority for the approval of the change of the use of the building procedures.

(D) environment

Make full use of all kinds of media to increase the publicity of the cultural and tourism industry policy and development results, using a variety of forms to strengthen the training and interpretation of the cultural and tourism industry policy, to promote openness of information and transparency of the policy, to improve the cultural and tourism enterprises on the policy of the rate of knowledge, utilization, and to fully mobilize cultural and tourism enterprises enthusiasm.

VII. Appendix

1. The cultural and tourism enterprises in this opinion refer to those enterprises that are in line with the directory of the Classification of Cultural and Related Industries (2018) issued by the National Bureau of Statistics, with the registration code of the cultural industry category.

2. This opinion applies to all types of cultural and tourism enterprises in the region.

3. The higher level of incentives and support policy funds need to be borne by the district-level financial burden, according to the policy of the higher implementation; the same project (matters) in line with more than one award policy, in accordance with the principle of the higher not to be duplicated to be subsidized; and management committees and relevant departments to enjoy the preferential policies of the investment agreement signed separately, do not enjoy the policy; to get the award of the enterprise, individual tax-related expenditures of their respective responsibilities.

4. Cultural and tourism industry projects of great significance to enhance the image of the district and social benefits, in accordance with the relevant procedures reported to the management committee for review and approval, to give "a case by case" comprehensive support policy.

5. This "Opinions" from the date of publication, valid for five years, the expiration of the effective period according to the implementation of the situation to be assessed and revised, involving the support of the provisions of the publicity and publicity by the Publicity and Mass Communication Department of the Public Works Committee in conjunction with the relevant departments are responsible for the interpretation of the relevant rules of implementation of the relevant departments responsible for the development of the corresponding functional departments.