There are no holidays in investment promotion; every moment counts in the race to succeed.
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We must win the tough battles; there are no pauses along the way.
Seize development opportunities and leave anxiety behind this New Year.

The holidays are over, and the return to work has begun...

Are you ready for early mornings, crowded subways, traffic jams, and overtime?

Business developers aren’t just anyone—they don’t settle for anything less after the holidays.

They’ve already switched to “work mode,” entering peak condition to “sniff out, dig up, and snap up” projects.

The tide of hometown investment is unstoppable; projects have already crossed a thousand mountains

The Spring Festival is the peak season for entrepreneurs returning to their hometowns. If investment promotion teams seize this opportunity, they might just land a major project.

Many regions are preparing initiatives to encourage investment and entrepreneurship among returning locals.

"A bird in captivity longs for its native forest"; wanderers who have made their fortunes elsewhere all wish to help and build up their hometowns upon returning. Building relationships, strengthening bonds, and promoting investment have thus become key activities during the Spring Festival.

Many entrepreneurs received invitations from their hometowns before the New Year. During the Spring Festival homecoming period, a series of events—such as New Year’s symposiums for entrepreneurs from other regions, New Year’s gatherings for distinguished alumni, and New Year’s forums for local luminaries—have been held one after another.

Entrepreneurs and experts returning from all over the country gathered together to discuss the city’s development and offer insights and suggestions for revitalizing their hometowns.

“Hometown ties” are one channel for attracting investment, but place of origin and hometown are not the only defining factors for investors; the market is far more important.

Even with a good project, without the corresponding infrastructure and market, a business cannot truly take root and create value.

With a little effort, a bicycle can become a motorcycle, and perhaps even a car. Our hometown must also have a broad, well-paved road to allow enterprises to accelerate.

Long List of Target Companies; Overseas Investment Promotion in Full Swing

Before the New Year, the race to “go global and secure orders” was in full swing, and “overseas investment promotion” became a key focus for local governments around the Spring Festival.

Some investment promoters who had already traveled abroad before the Spring Festival noted, “The biggest impression is that competition between regions is extremely fierce; whoever makes contact first gains the upper hand.”

Before the New Year, they went out to “gauge the market trends”; after the New Year, they went out to “secure projects.”

As soon as the Spring Festival ended, many regions dispatched several independent municipal-level investment promotion delegations in batches to attract foreign investment. Their dual objectives were to accelerate the implementation of projects already under negotiation and to identify new investment leads.

To streamline decision-making, some regions have their top leaders personally lead delegations, adopting a “flat” investment promotion structure; others plan to extend their investment attraction efforts directly to overseas markets.

Now that work has resumed, a large number of investment promotion professionals are busily preparing for “overseas investment promotion” campaigns. They are studying the market in advance, analyzing investment trends, and using the most efficient methods to identify and attract business opportunities.

In fact, as early as three years ago, some regions had nearly completed preparations for overseas investment promotion missions, only to have them postponed for three long years. Now that the opportunity has returned, investment promoters have made their preparations for overseas missions in the fastest possible manner and within the shortest timeframe.

It seems that this year, many investment promotion professionals will be spending the Lantern Festival away from home.

Top Leaders Lead Investment Promotion Efforts, Going All Out to Boost the Economy

This Spring Festival, more people returned home, the fireworks were even more spectacular, and the festive atmosphere has returned.

Yet even before the Spring Festival had ended, local top officials and investment promoters had already begun meeting with entrepreneurs and optimizing industrial park development.

On the third day of the Lunar New Year, a county party secretary led a delegation to an industrial park in Guangdong to study its planning and construction, investment promotion and operations, as well as environmental management practices.

Only “top-level leaders” can attract “major investors,” but localities must also have the infrastructure and capacity to host large-scale projects.

Take textile and dyeing industrial parks as an example: advanced parks adopt internationally leading environmental and energy-saving technologies to drive a closed-loop processing system that integrates front-end energy supply with back-end waste management. While reducing energy consumption and carbon emissions, they also drive the development of strategic pillar industrial clusters.

Instead of standing by the riverbank envying the fish, it is better to step back and weave a net. To forge iron, one must first be strong oneself.

During the Spring Festival period, many top officials at the city and county levels took the initiative to visit enterprise workshops, inspecting products, holding in-depth discussions, exploring production processes, discussing R&D, and analyzing industry trends.

Visiting target enterprises, negotiating investment matters, and promoting investment attraction have become the “top priority” for city and county leaders during the Spring Festival.

Enterprises Keep Operations Running During Spring Festival, Seizing Opportunities to Stay Ahead

On the sixth day of the first lunar month, Yi Lianhong, Secretary of the Zhejiang Provincial Party Committee, visited major project sites and key enterprises in Hangzhou to investigate the situation regarding uninterrupted work and production during the Spring Festival.

Like Hangzhou, many enterprises have chosen to keep operations running this year to make up for the “lost” three years, while industrial parks and construction projects are also racing against time to seize opportunities.

As investment promoters serving as “concierges” for businesses settling in and starting production, they are always ready to rush to the front lines at a moment’s notice.

Everyone wants to spend the holidays with their families, but because they are responsible for ensuring water, electricity, and gas supplies for enterprises in the industrial park as well as overseeing on-site construction—where unexpected conflicts and incidents are common—the times when others are resting are often the busiest for industrial park managers.

A single phone call is all it takes to see an investment promotion officer rushing to the scene to resolve issues for a company.

“The beginning is the decisive battle; the start is the sprint!” Investment promotion officers keep this motto in mind at all times, always ready to rush to the front lines of investment promotion.

In Closing
Diligence brings spring early; investment promotion thrives during the festive season.
No compromises on the start—may the Year of the Rabbit bring good fortune.
Projects accelerate; welcoming a successful start to the year.