Major functional area management committee
Town people's governments, street offices, Lingshan Island Provincial Nature Reserve management committee, management committee departments, district units, units stationed in the district:
In order to promote the high-quality development of the tea industry in the West Coast New Area, accelerate the realization of the tea brand to enhance the region gradually become an influential high-quality tea production areas in the north of the Yangtze River, and gradually realize the industry driven to promote the development objectives of the revitalization of the rural areas, combined with the central, provincial and municipal objectives of rural revitalization. Revitalization of the development goals, combined with the central, provincial and municipal rural revitalization, agricultural development goals, based on the current situation of the tea industry in the new area, the development of the new area to promote the implementation of high-quality development of the tea industry.
One, the guiding ideology and development goals
(a) Guiding ideology. Xi Jinping new era of socialism with Chinese characteristics as a guide, in-depth study and implementation of the 19th CPC National Congress and the 19th Plenary Session of the spirit of the comprehensive implementation of the central and provincial, municipal and district committees of the spirit of the Rural Work Conference, integrated integration of the tea culture, tea industry, tea science and technology, with boutique, specialization, standardization, industrialization as the lead, to promote the new tea varieties of tea cultivation and excellence, quality enhancement, branding, standardization of production, and to achieve the green, green, green, green, green, green, green, green, green, green. Realize the new tea industry green, sustainable, high-quality development, driven by the rich people to increase income.
(ii) Development Goals. Adhere to the government guidance, the main body of the enterprise, the market operation, social participation, the implementation of the "three products to enhance the integration of the three industries" tasks and measures, and strive to use 3-5 years to consolidate and enhance the positioning of the tea brand in the new district, enhance the image of the tea brand in the new district to cultivate the provincial and municipal leading enterprises of agricultural industrialization and the well-known agricultural enterprises more than 2 each. By 2025, the new area tea garden scale, intensive management rate of 70% or more, tea quality and efficiency to achieve qualitative improvement, product standards system is becoming more and more perfect, brand synergy, industrial integration, industrial development into a healthy, orderly, benign development track.
Two, the main tasks
(a) integration of industry advantageous resources. The establishment of the new district tea association and other social groups of the organizational structure, and further play a leading role in the industry, undertake the development of the new district tea industry standards related to the release of the leading business entities to enhance the brand, strict standards, standardized packaging, to achieve the development of the group, win-win cooperation, and set up a good image of the new district tea brand. The introduction of strong platform resources to participate in the new district tea integration and enhancement. Cultivate and guide the development and growth of leading enterprises, and gradually form a group of cooperative development, leading enterprises radiation driven by the new path. Guiding tea associations and other social groups and leading enterprises to make concerted efforts to create a wide range of market recognition and reputation of the new tea series products, to create a new model for the development of tea industry in new districts.
(ii) Promote the renewal of varieties and scale protection. Construction of domestic advanced sustainable development of tea germplasm resource nursery and the core production area demonstration garden, selection and breeding of more than 2 new varieties of tea in new areas. Encourage and support the change of good varieties, accelerate the replacement of old and new varieties of tea plantations, asexual tea seedlings planted in an area of more than 1,000 acres, and promote the cultivation of new tea varieties to optimize the sustainable development of new districts. Combined with the relevant policies of arable land protection, the implementation of the new area of tea planting scale protection, through a variety of ways to ensure that the new area of tea planting area of the basic is not reduced.
(C) the implementation of large-scale intensive management. In accordance with the principle of voluntary, consensus, support the development of new tea scale intensive management mode, to achieve the main body of the operation, the village collectives, tea farmers close linkage, benefit-sharing, to enhance the new tea scale and intensive management effectiveness, for the construction of the new tea quality traceability system, the brand operation to provide quality assurance, and promote the realization of the tea farmers to increase the income of the main body of the development of a mutually beneficial and win-win situation.
(d) construction of tea digital management system. Construction district, town, tea enterprises (village) three tea digital resource system, to achieve "a map of the tea garden, a network management traceability", for good brand integration, quality assurance to provide data support and basic protection. Through the new district tea business subjects and tea farmers direct proof of identification of electronic data transfer, tea production, processing, sales and market operations for the new district to provide technical support.
(E) Create a high-quality standard system. Improve the new area ecological tea garden construction and management standards, tea processing technology standards, product grading standards, etc., to guide the promotion and application and continuous tracking and evaluation. In order to strengthen the whole process of quality control, enhance total factor productivity, and promote the development of industrial integration as the guide, to carry out the new tea industry chain standard system combing, comparative analysis and tracking evaluation. In accordance with the principle of "standardized standards, lack of standards to make up for the standard, low standards to improve the standard", to speed up the origin of the environment, varieties of germplasm, input control, product processing, packaging and labeling, grading and other key aspects of the standard system and revision, and gradually create a high-quality new area of the indicators of science, in line with the characteristics of the regional tea standards comprehensive system.
(F) promote product quality improvement. Implementation of ecological tea garden construction action, through soil testing and formulation to achieve precise targeting of fertilizer, improve the soil environment. The implementation of green control, water and fertilizer integration, Internet of Things and other technologies to enhance the level of automated management of tea plantations. The implementation of processing level upgrade action, encourage enterprises to innovate modern processing technology system, the introduction of clean, modernized, intelligent processing production lines, improve tea processing, packaging and warehousing capacity. Encourage deep processing, extend the industrial chain, and improve the added value of products. Encourage enterprises to carry out quality system certification, improve the quality management level of tea enterprises.
(VII) Strengthen the overall brand of the industry. Through the new district brand aggregation, the construction of "geographical indications + enterprise product brand" of the mother and child brand system, a clear brand operation mode, the use of the requirements and rewards and punishments, the inclusion of the brand management system to give key support to the main body of the business, through the new district tea brand enhancement of the core link. Innovation to create high-end, bigger and stronger mid-range tea products, enhance brand awareness and market influence. Actively undertake national tea important festivals, guide and support the main business to participate in agricultural trade fairs, tea fairs, tea culture festival and other tea festivals. Organize and carry out tea evaluation, tea, tea industry forums and other activities to enhance the competitiveness and reputation of the new tea market. Widely used new media, new space, increase the media publicity at the provincial level and above, to enhance the visibility of the tea brand in the new area. Construction of new tea image store, to create a high-end image of the new district tea regional public brand. Strengthen the new district tea brand protection, set up a counterfeiting team, the new district tea production, processing, sales of the whole process of supervision and inspection, the illegal behavior of the top penalty, remediation and standardization of market order.
(H) promote the integration of tea tourism development. Cultivate the new district tea culture system, comprehensively create a new district tea-themed performances, text, images, promotional videos, novels, movies and other well-produced new district tea brand cultural products, all-round, multi-level, multi-channel display of the new district tea image. Strengthen the cultural empowerment, in-depth excavation of tea culture resources in the new district, the development of "new district tea" hand-drawn map, research to create a new district tea experience tour route. Accelerate the promotion of the new district tea and the integration of mountain and sea culture, encourage enterprises to develop and launch a number of representative of the new district tea series of creative products, cultural books, film and television works, etc., to promote the new district tea culture and tourism and recreation, creative design and multi-industry cross-border integration.
(ix) strengthen industrial talent support. Around the tea culture, tea industry, tea science and technology, the formation of new areas of tea industry development innovation team, the establishment of well-known expert workstations and scientific and technological specialists team. Actively guide the main business and universities, research institutes, technology promotion units to carry out cooperation, improve the production, learning, research and use of the integration of industrial development guarantee mechanism. Implementation of the new district tea industry talent training project, through the annual focus on organizing more than 2 times "Master Teacher Teaching" and "go out to study" and so on, to cultivate a number of new tea industry "Tian Xiu Cai" "Tea experts". By encouraging vocational and technical colleges and universities to set up more tea majors, special training, training tea artisan talent and skilled workers, forging a know-how, management, good marketing young, professional, professional talent team.
Three, guarantee mechanism
(a) strengthen organizational leadership. Set up by the district government leaders in charge of tea industry in Qingdao West Coast New Area as the leader of the high-quality development of the work of the Leading Group, responsible for the development of the tea industry in the new area of the organization and leadership, regular research and scheduling of the development of the tea industry in the new area of the major issues and key tasks. Leading group set up an office, the office is located in the District Agriculture and Rural Affairs Bureau, specifically responsible for the development of the tea industry to grasp the overall coordination of work. The relevant departments and relevant towns and streets to take the initiative to play as, strengthen collaboration and cooperation, the formation of synergies, to ensure that the development of tea industry in the new area of the task to fruition.
(ii) strengthen policy support. District Finance annually arrange special funds to increase support for the development of tea industry in new areas. Explore the establishment of new tea industry development fund, the introduction of industrial and commercial capital and social capital to support the development of new tea industry quality. Encourage banks and insurance institutions to increase financial support, through the policy of agricultural credit guarantee, discount, tea insurance, etc., for the development of tea industry to provide diversified financial security services.
(C) strengthen supervision and assessment. Tea industry development work into the region's rural revitalization special assessment. Leading group office to develop annual work objectives, task lists, regular scheduling to promote. The leading group office should work with the relevant departments, the implementation of key tasks and policy implementation from time to time supervision and inspection, the implementation of strong, effective commendation and reward, for the work of the implementation of the fast, poor implementation of the task for notification and criticism or accountability.
