Recently, Guichuan University was invited by the Party School of the Binzhou Municipal Committee in Shandong Province to conduct a training program on investment promotion. The program comprised three specialized sessions: a leadership training course for department heads and division-level officials from municipal departments and various districts and counties; a training course for newly appointed deputy division-level young cadres; and a skills enhancement course for section-level officials. More than 150 participants attended the sessions.

In line with Binzhou’s current investment promotion needs, both parties established the training theme of “Establishing an Industrial Investment Promotion Philosophy and Enhancing Professional Investment Promotion Capabilities.” The curriculum will focus on industrial investment promotion, with Wang Zhiqiang, a specially invited lecturer from Guichuan University, serving as the lead instructor.

Training Course Review
Industrial Investment Promotion Session: From Finding the Right Targets to Ensuring Their Success

Mr. Wang outlined a six-step process: 1. Identifying Opportunities—the prerequisite for targeted industrial investment promotion; 2. Building Proximity—designing strategies using three approaches (major entry points, high-quality products, and strong industry connections) to align with the sector; 3. Reaching Agreement—effectively leveraging “scenario-based investment promotion”;4. Prepare risk mitigation measures in advance to ensure projects “get signed”; 5. Strictly oversee the entire process from signing to opening to ensure projects “get established quickly”; 6. Optimize services and management to ensure projects “thrive.”

Industrial Investment Promotion Methods: Flexible Application, Targeted Breakthroughs

Building upon traditional investment promotion methods, we should also utilize the collaborative model between industrial park operators and the government to conduct targeted investment promotion. This involves leveraging narratives, concepts, reputations, resources, and leading enterprises to negotiate favorable terms and policies; and generating profits by fulfilling the government’s industrial objectives while empowering local industries.In addition, market-oriented approaches—such as attracting investment through existing businesses and leveraging key factors—as well as the “attracting major players while fostering innovation” strategy, which combines recruiting large enterprises with developing new sectors, should also be flexibly applied according to specific circumstances during industrial investment promotion.

Industrial Investment Promotion Case Study: Analysis, Application, and Continuous Optimization

In the analysis of Shangyu District’s investment promotion case, Professor Wang dissected the reasons behind the region’s success in targeted investment promotion: anchoring the primary direction of targeted investment promotion within the industrial chain, building a support system for targeted investment promotion within the industrial chain, and remaining steadfast in pursuing leading, engine-driven, and breakthrough projects.

In addition, Mr. Wang introduced a case study of targeted investment promotion for the modern pharmaceutical industry chain in the Shaoxing Coastal New Area. This project leveraged existing resources—such as a group of leading enterprises and major biopharmaceutical projects—as key attractions. It focused on attracting investment through existing leading enterprises, prioritized the high-end pharmaceutical sector, and concentrated efforts on targeted investment promotion.

Located within the Shandong Peninsula Blue Economy Zone and the Bohai Rim Economic Circle, Binzhou serves as the northern gateway to Shandong Province. In recent years, the Binzhou government has placed strong emphasis on intensifying investment promotion efforts, accelerating the implementation of new models such as “single-window acceptance, conditional approval, parallel processing, and immediate construction upon land acquisition,” and deeply advancing 121 key reforms to ensure projects are successfully implemented, constructed, and brought into operation.

Kawagawa University will actively study Binzhou’s industrial strengths , focusing on the “Top Ten” industries to build, extend, supplement, and strengthen industrial chains. We will conduct in-depth research and analysis of specific industries, sectors, and enterprises, leveraging Kawagawa United’s extensive experience in the investment promotion sector to help Binzhou enhance the precision of its investment attraction efforts and drive a comprehensive upgrade of its industrial investment promotion initiatives.