For the in-depth implementation of Liaoning comprehensive revitalization of the new breakthrough in three years of action, bigger and stronger cultural and tourism industry, to promote the high-quality development of cultural and tourism industry, accelerate the construction of a strong cultural and tourism province, is the development of the following policies and measures.
I. Cultivate and grow market players
1. Support to invest in the development of cultural and tourism industry in Liaoyang. The world's top 500 enterprises, "national cultural enterprises 30" "China Tourism Group 20" enterprises in our province to set up a new regional headquarters or subsidiaries, and the local economic development of the cultural and tourism enterprises that contribute to the local economic development, according to the "a matter of" a proposal. The enterprises will be supported within the scope permitted by laws and policies in the form of "one proposal".
2. Support the accelerated development of cultural tourism enterprises. Cultivate leading backbone enterprises, the newly selected "National Cultural Enterprise 30" "China Tourism Group 20" enterprises, or newly recognized as China's well-known trademarks of the culture and tourism enterprises, to give a one-time 1 million yuan subsidies. Support small and medium-sized cultural and tourism enterprises to specialize in the development of new. Newly included in the statistical scope of enterprises above designated size, normal production and operation and fulfill the obligation of annual report of the cultural and tourism enterprises, to give appropriate subsidies.
3. Integrate and standardize the province's cultural and tourism resources. Deepen the cooperation between central enterprises and localities, and support provincial and municipal state-owned cultural and tourism enterprises to carry out all-round strategic cooperation with central enterprises and private enterprises. Encourage the formation of cultural tourism industry alliance, promote cross-regional, cross-level professional integration. Strengthen the strategic reorganization of cultural and tourism resources, and create advantageous brands and core IP products in the tourism industry.
Second, promote the construction of key projects
4. Support the hosting of the province's cultural and tourism industry development conference. Each year the province's cultural and tourism industry development conference, to take the bid selection method to determine the host city, give 50 million yuan cultural and tourism development related subsidies, and major projects at the provincial level to be tilted on the arrangement, the realization of the "a place to hold, radiation around, drive the province" effect.
5. Support cultural tourism projects into the provincial key project library. The annual investment scale of not less than 50 million yuan, social and economic benefits of the cultural and tourism industry projects, into the provincial key project library, enjoy the library project support policies, and recommended for inclusion in the national key project library. In the provincial level capital construction funding arrangements, guide the city and the provincial departments concerned to cultural tourism industry tilt.
6. Promote to improve the quality of cultural tourism project construction. Each year, 30-40 key cultural and tourism projects will be selected and given support of up to 5 million yuan per project through loan interest subsidies and other means.
3. Increase brand creation
7. Encourage scenic spots to improve quality and upgrade. For the newly rated national 5A level tourist attractions, a one-time award of 10 million yuan will be given. The new evaluation of the national tourism resort, given a one-time 10 million yuan award. For the newly rated national ski resort, a one-time award of 3 million yuan. For the new evaluation of the national sports tourism demonstration base, a one-time award of 1 million yuan.
8. Support cultural tourism to empower urban renewal. Coordinate urban renewal with the protection and utilization of tourism resources and cultural heritage. A one-time award of 5 million yuan will be given to the newly recognized national model area for the integrated development of the cultural industry and tourism industry. For newly awarded national tourism and leisure cities, a one-time award of 5 million yuan will be given. A one-time award of 1 million yuan will be given to the newly assessed national tourism and leisure neighborhoods. A one-time award of 1 million yuan will be given to the newly rated national industrial tourism demonstration base. For the new five-star tourist hotels, a one-time award of 1 million yuan.
9. Support cultural tourism to help rural revitalization. Support the organization of the province's rural tourism and cultural activities. For the new evaluation of the national green tourism development pioneer area, give a one-time 3 million yuan award. The new evaluation of the national red tourism integration development demonstration area, given a one-time 3 million yuan award. A one-time award of 2 million yuan will be given to the newly-awarded national rural tourism key towns (townships). For the newly rated national rural tourism key village, a one-time award of 1 million yuan. Encourage the creation of five-star hot springs tourism enterprises, Grade A tourist lodging, 5C grade self-driving residential car camps and other brands.
10. Increase the publicity and promotion of culture and tourism. The provincial level will carry out no less than 10 times a year of cultural and tourism publicity and promotion and exhibition activities. Coordinate the promotion of key brands, establish a multi-level linkage promotion mechanism, deepen cooperation with mainstream media, make full use of new media platforms, to create a cultural and tourism publicity matrix. Encourage the organization of international or nationally renowned art festivals, tourism festivals, performing arts exhibitions and other cultural and tourism festivals in our province. Encourage the organization of province-wide cultural and tourism festivals.
11. Support the development of cultural creativity. Encourage the introduction and establishment of cultural and tourism creative service enterprises, in-depth excavation, protection and development of Chinese old and intangible cultural heritage above the provincial level. Support cultural and tourism enterprises to transform the use of idle industrial plants, business buildings and other stock of property. Support the development of agricultural products and non-heritage products with local ethnic characteristics and cultural connotations into "Liao Li" series of cultural and creative gifts. Support the promotion of well-known traditional craft brands. Support the organization of the province's cultural creative development competition and cultural tourism creative product development competition.
4. Support the expansion of consumer spending
12. Encourage the cultivation of new models of cultural and tourism spending. A one-time award of 5 million RMB will be given to the newly recognized national cultural and tourism consumption demonstration city. For the new evaluation of the national culture and tourism consumption pilot city, give a one-time 2 million yuan award. A one-time award of 1 million yuan will be given to a newly-accredited national nighttime culture and tourism consumption cluster. Encourage cities to create national TCM health tourism demonstration bases.
13. Innovative implementation of cultural and tourism projects to benefit the people. Encourage the development of "Liaoning People Touring Liaoning" activities, and support the issuance of cultural and tourism coupons and other ways to attract citizens within the province to visit each other. In accordance with the "Liaoning Provincial Travel Agency "attracting customers into Liao" incentive fund implementation measures", the travel agency in line with the policy provisions of the award subsidies. Support the opening of flights, routes, cruise ships, chartered flights, special trains, groups of self-driving and other forms of attracting passengers, encourage localities according to the actual situation to give appropriate subsidies.
14. Support cultural, sports, business and tourism activities to promote consumption. Increase the integration of culture, tourism and sports development efforts to play a brand event to drive tourism, promote consumption of the important role of the carrier, to encourage the hosting of international and domestic large-scale events. Increase the integration of culture, tourism and business development efforts to encourage the hosting of conventions and exhibitions, business, food festivals, consumption season and other activities. Support the development of cultural and tourism brand activities such as "Liao Li", "Liao Taste", "Liao Lodging" and "Liao Festival". Encourage the construction of Pilot Free Trade Zone + cross-border e-commerce tourism shopping experience stores.
15. create high-quality cultural tourism IP. support the new introduction (newly established) of cultural tourism enterprises to fully utilize film and television, animation and games, e-sports competitions, digital technology and other forms of industry, the development of original digital cultural content, for the project to obtain the national level of excellence in the project, to give a one-time award, the maximum of 1 million yuan. Support newly introduced (newly established) cultural and tourism enterprises to create large-scale live-action performing arts shows with local characteristics and ethnic features, and give a one-time award of 5 million yuan to outstanding cultural and tourism performing arts projects with an actual investment of more than 100 million yuan. Support art colleges (troupes) and cultural institutions, tourism enterprises to jointly create cultural tourism plays, in museums, science and technology museums and other regular performances of plays to give a one-time award, up to 800,000 yuan.
16. Encourage the development of new economic sectors. Support the newly introduced (newly established) cultural and tourism enterprises to develop cloud performance, cloud exhibition, tourism live broadcasting, tourism with goods and other new economic modes, the development of holographic interactive projection, drone shows, night light and shadow shows and other immersive entertainment experience products, the new selected national smart tourism immersive experience of the pilot unit of the new space, a one-time 200,000 yuan subsidies.
V. Enhancement of public services
17. Accelerate the development of smart tourism. Built and operated "Liaoning intelligent cultural tourism platform", centralized release of scenic spots, boutique tourist routes, intelligent tourism services. Promote the construction of intelligent scenic spots, the new evaluation of national intelligent tourism scenic spots, give a one-time 500,000 yuan subsidy. Encourage cultural and tourism enterprises in accordance with the rules of 5G network construction required site resources open to the outside world, accelerate the promotion of key tourism places 5G network coverage, enhance the level of development of 5G convergence applications.
18. Strengthen the quality of cultural and tourism services. Increase the training of lecturers and tour guides, support the competition, carry out the "five good" lecturers training, "gold medal tour guide" competition and other activities. Vigorously promote Liaoning's food culture, carry out the "Gold Medal Chef" competition, and expand the popularity and influence of Liaoning's cuisine. Gradually promote the establishment of "top ten lecturers", "gold medal tour guide", "gold medal chef" individual studio system, to create a new brand of Liaoning tourism.
19. Improve tourism service facilities. Upgrade the key scenic spot road and the province's tourism traffic signage system, optimize the tourism bus network layout. Construction of the province's key tourist scenic roads, self-driving boutique road, landscape station. Strengthen accommodation security, and encourage the construction of tourist hotels and boutique lodgings around the province. Support the improvement of urban visitor distribution centers, eco-parking, tourism toilets and self-driving camps and other public service facilities.
20. Optimize the market environment for culture and tourism. Strengthen the supervision and comprehensive law enforcement of the cultural and tourism market, carry out joint law enforcement on a regular basis, and crack down on illegal business, fraudulent consumption, and illegal behaviors such as "black tour guides" in accordance with the law. Promote credit classification and supervision, promote industry integrity and self-discipline, and enhance the vitality of market players. Continuously promote the standardization and professionalization of industry services.
VI. Strengthening the protection of elements
21. Good use of provincial tourism development special and other related funds, encourage conditional cities, counties (cities, districts) to set up special funds for the development of culture and tourism industry, play a role in guiding the support of financial funds. In line with the policy provisions of the premise, development and reform, agriculture, transportation, natural resources, ecological environment, water conservancy, housing, forestry and grasslands and other relevant departments to arrange budgetary funds expenditure, to the cultural and tourism integration project tilt.
22. Strengthen financial services. Encourage all kinds of financial institutions to innovate the supply of cultural and tourism financial products, support cultural and tourism enterprises to enjoy the corresponding policy subsidies in accordance with the rules. Support the use of "Liaoning cultural enterprise loan", to help eligible enterprises to obtain low-interest unsecured loans, the loan amount of each enterprise does not exceed 10 million yuan. Relying on the provincial industrial (entrepreneurial) investment guide fund, the formation of the provincial cultural tourism industry investment fund.
23. Strengthen land security. According to law and regulations, the cultural tourism industry land into the land space planning, to ensure that the key projects land. Market players to use the old factory buildings, idle warehouses to build in line with national support for high-quality development needs of tourism distribution system, cultural tourism and leisure service facilities, in accordance with the provisions of the transitional period of five years without changing the land use of the main body and the planning conditions to enjoy the support policy. Reasonable protection of the development of cultural and tourism industry sea needs in accordance with the law.
24. Strengthen talent support. The newly introduced high-level cultural and tourism talents, eligible for inclusion in the "Xingliao Talent Program". Support for cultural and tourism enterprises and institutions of higher learning, research institutes to establish innovation bases or training bases.
These policies and measures will come into force on the date of issuance, and will be organized and implemented by the Office of the Provincial Culture and Tourism Development Leadership Group, with the Provincial Department of Culture and Tourism and other relevant departments formulating the rules and regulations, and the implementation period will be until the end of 2025. For matters in line with this policy measures, and at the same time in line with the province's other support policies, in the same year in accordance with the principle of the highest not repeated to be supported, unless otherwise specified.