Recently, and a few investment people chat, we are lamenting "the wind has changed".

The transparency of investment promotion has been raised, and we can no longer rely on "digging".

Instead of busy grabbing the wind, looking for big projects, we should look to the local fit of the "potential stock".

Under the new rules, the local investment reflects how to make what adjustments?

01 Corrections to mess up precision investment

Nearly a year, from top to bottom of the investment constantly corrected.

The central financial committee, the first mention of "strengthen investment information disclosure", the emphasis on improving the industry "transparency".

All over the world to follow the instructions, once again sounded the alarm.

In the past, the lack of standardization of local investment, giving rise to a lot of chaos.

A photovoltaic components of enterprises, in a coastal city to take the subsidies, the capacity to move inland, leaving pieces of empty plant.

Even if there is a city to grab the project commitment "zero land price", and five years of full tax return.

Chasing the wind mouth, spell policy has become the norm, the results of resource mismatch, the volume of serious.

Now the new rules are in place, which means that in the future, local investment policies, processes, commitments, and the progress of the project may have to be made public.

Competition in investment promotion, turn to compete "who has a better package, who has a more complete chain, who has a fairer investment environment.

Specifically, the new rules, around the feeling is very different.

The Yangtze River Delta investment director frankly said that "the impact is not great", the bottom line from a solid industrial base, talent, upstream and downstream support.

For them, the policy is not a gift of charcoal, but the icing on the cake, the enterprise is more important to the comprehensive value of the transparency, but to enhance competitiveness.

But for those counties that rely on "extraordinary concessions", the impact will not be small.

Some counties, in the process of attracting investment in the analysis and research is not enough, did not fully consider the local development of the local industrial positioning, location and resource advantages of the understanding, grasp is not allowed to be keen on high-precision projects.

This industrial positioning of the misalignment, so that small counties can not undertake the transfer of coastal industries, but also difficult to cultivate endogenous power, into the "high not low" predicament.

On the contrary, some places scientific planning, positioning of special industries, to find their own resource endowment, staggered competition.

Feixi County, Hefei, is an example. Initially did not blindly layout car project, but focus on attracting core components project, to ensure that the introduction of the project can be truly embedded in the local industrial chain.

Over the years, a number of provincial party secretaries emphasized, "to find the positioning, play a comparative advantage", can not be what hotspots are chasing, have to focus on the local most basic, the most potential areas of work.

Transparent investment information, fair government behavior, local "hard power" to see more clearly.

02 Merchants norms around the implementation of

Spell policy, rely on subsidies to attract investment in the era, has become a thing of the past.

Under the new instructions, how to implement the work around?

Henan, Jiangxi and the Yangtze River Delta region has shown practical moves, the direction is clear.

Henan issued "ten major programs" action to hit the pain points, emphasizing the unity of government behavior scale, standardize investment behavior.

The implementation of the "one industry, one check", multi-departmental joint inspection of a fix to minimize the interference with business operations.

At the same time, strict control of "arbitrary" punishment, so that the regulatory red line is clear and predictable.

So it seems, Henan's goal is clear:

Invitation to investment from the pursuit of "scale expansion" to "quality leap", to attract projects that can take root, have vitality, and promote upgrading.

The rules are clear, companies dare to invest, let go of business.

Jiangxi, on the other hand, is vigorously carrying out systematic rectification of outstanding problems in the field of bidding and tendering, and is focusing on solving the problems of enterprise-related law enforcement and delinquent accounts.

Highlighted, not allowed to bully foreign enterprises, that is to say, bidding and bidding no longer have household restrictions, all enterprises stand in a unified starting line.

Government procurement to say goodbye to the local priority, the geographical attributes of the enterprise's historical performance, no longer become the evaluation criteria, a clear quality to speak, the industry to the side. This series of initiatives for enterprises to create a level playing field in the market environment.

When neighboring regions are trapped in the "digging each other out" of the involution of the predicament, Shanghai Qingpu, Jiangsu Wujiang, Zhejiang Jiashan joint investment will give a sample of the problem.

Three places to play the "demonstration area" card, the same stage promotion, shared investment resource pool, vision and resource pool multiplied.

More critically, through the "Action Plan" to promote market unity and openness, mutual recognition of the rules, the free flow of factors, enterprises across the regional development of the systemic costs significantly reduced.

From the zero-sum game of "grabbing the project" to the common prosperity of "setting the stage", the regional cake can be bigger and bigger.

Unification of the big market, say goodbye to the involution, not lying flat not spell, but a different kind of spell.

When the local government puts its energy on the unified law enforcement scale, the common market rules, enterprises are naturally willing to take root.

03 See the potential Yuk small cultivate strong

Now, artificial intelligence, green energy, biomedicine and other new tracks continue to emerge.

Investors are often caught in this situation: small projects can not see, have the potential to see, major projects and difficult to land.

The reality is that companies are becoming more and more cautious about investing, and big projects are rare.

If you only focus on the size of the project, or even abandon the traditional industries, a brain in the emerging industry, the road will get narrower and narrower .

The primary market speaks of "patient capital", in fact, investment also needs "long-term companion".

This kind of companionship is not to focus on large enterprises, but to sink their hearts to cultivate local seedlings.

The real investment, hidden in the "early recruitment, recruitment of small" in the industry, those who have a solid foundation, often in the local growth from zero.

Of course, this also puts forward higher requirements for investment promotion people: have the vision of recognizing "potential stocks".

Faced with a project that requires only 2,000 square meters of plant, there is no potential, how to judge?

A look at the mu average production value.

The scale of investment is small, but if you have a specialized, special new, gazelle enterprise label.

The annual output value performance is bright, the value of the enterprise technology barriers, far more than the current scale.

The second look, product type.

Core business, is it a key link in the industry chain?

Have contacted a semiconductor substrate manufacturing enterprises, it is the chain neck link. Although the enterprise is not large, but within two years to start the capital expansion, enough to prove that the market competitiveness.

Three look, growth momentum.

The size of the initial investment is not a decisive factor, some projects start low-profile, but can maintain more than 30% of annual revenue growth, and continue to add investment, this endogenous power than the paper scale is more worthy of attention.

Four look, there is no backing tree.

If the project is backed by the strength of the parent company or investor, means that there are self-contained resources, technology and management advantages, the speed of development and anti-risk ability is often stronger.

In the end, investment is never "grab the project", but "kind of industry".

An investment director said thoroughly: "Whether 'digging away' or 'being dug', there is a problem." Transparent information, enterprises can see the bottom of the family, but also more clear sincerity. Is not really understand the industry, can help them to solve the supply chain problem, landing after the use of daily pondering "policy will not change". Government departments if you can rush enterprises, thinking about what enterprises think, active forward service, is the best business card. Rather than tired of chasing big projects, it is better to sink your heart to develop a pair of fiery eyes, patiently watering those industrial seeds. After all, can take root and grow the project, is the most valuable project.