For bigger and stronger selenium-rich rice industry, comprehensively enhance the visibility and influence of "Yichun rice", and continue to promote the city's selenium-rich green organic industry transformation and upgrading, quality and efficiency, the development of the implementation of this program.
One, the general idea
Adhere to Xi Jinping's thought of socialism with Chinese characteristics in the new era as a guide, and in-depth implementation of General Secretary Xi Jinping's important exposition of the work of the "Three Rural "The work of the General Secretary Xi Jinping on the" three rural "important exposition and visit to Jiangxi important speech, unswervingly implement the new development concept, to deepen the supply-side structural reform as the main line, adhere to the quality first, efficiency first, efforts to enhance the "Yichun rice" popularity and added value, effectively enhance market share and competitiveness, and promote the selenium-rich rice industry continue to grow bigger and bigger, and to enhance the quality of the rice industry. The selenium rice industry continues to grow bigger and stronger.
Second, the basic principles
(a) adhere to the quality first. Firmly establish the "quality of agriculture, green agriculture, brand strong agriculture" concept, play the city's green ecological advantages, the promotion of green standardized planting technology, and constantly improve the regulatory system to achieve the city's rice industry high-quality leapfrog development.
(ii) adhere to the brand lead. In accordance with the "a public brand, a set of standards system, a number of business subjects and products," the development of ideas, vigorously promote the "Yichun rice" brand construction and enhancement, so that the "Yichun rice" brand has a high visibility in the country. The brand has a high visibility and influence in the country.
(C) adhere to government guidance. Clearly the role of the government and relevant departments, namely, as "Yichun rice" brand building strategic guide, industry maintainers, resource coordinators and market regulators, undertake strategic guidance, public service provision, public resource allocation and market order supervision and other responsibilities.
(4) adhere to the main body of the enterprise. Leading enterprises are "Yichun rice" brand building the main force, under the guidance of the government, through the construction of industrialization consortium, the formation of industrial development associations and other forms of brand cultivation, quality management, standard development and market development.
(E) adhere to market-oriented. Proactively adapt to the market and consumption structure transformation and upgrading, to meet the consumer's aspirations for a better life, effective brand image shaping, market positioning and cultivation and promotion, to improve the "Yichun rice" market reputation, so that the brand is more competitive.
Three goals and tasks
Build a modern rice industry development system supported by backbone leading enterprises, selenium-enriched, green and organic as the brand, highlighting the deep processing, recycling, industrial agglomeration, and accelerate the promotion of the rice industry. Transformation and upgrading. By 2025, strive to "Yichun rice" brand products annual sales exceeded 10 billion yuan.
(a) The base scale is expanding. "Yichun rice" high-quality rice standardized planting base reached 2.6 million mu, of which 1.8 million mu of selenium-rich and selenium-containing rice.
(2) processing level is constantly improving. The processing capacity of rice has reached 1.3 million tons, building a circular economy industry chain for deep processing of rice.
(3) brand influence is increasing. Strive "Yichun rice" brand value exceeded 50 billion yuan, into the national agricultural regional public brand value list of 100.
Four, the key work
(a) the implementation of the industrial system upgrading action
1. To create an overall image of the brand. Yichun rice" brand focusing on the main body of the business, the integration of the city's rice brand, to accelerate the construction of "Yichun rice + N enterprise brand" brand system, the implementation of "public trademark + enterprise trademarks "double trademark system, and strive to create a well-known, quality trusted "Yichun rice" brand. (Responsible units: Municipal Agriculture and Rural Affairs Bureau, Municipal Market Supervision Bureau, the people's governments of various counties)
2. Improve the brand authorization mechanism. Improve and perfect "Yichun rice" regional public brand access and exit mechanism, the formation of government guidance, administrative supervision and "Yichun rice" geographical indications licensee unified management of the brand use and assessment methods, the implementation of dynamic management. (Responsible unit: Municipal Agriculture and Rural Affairs Bureau, Municipal Market Supervision Bureau, the people's governments of various counties)
3. Formation of industrialization consortium. Adoption of "seed industry enterprises + processing enterprises + farmers cooperatives + family farms" organizational model, to promote multi-factor, multi-body, multi-industry deep integration. Explore the formation of "Yichun rice" industrialized consortium to achieve branding, varieties, standards, subsidies, procurement, testing, authorization, marketing and unified operating mechanism to create a standardized and efficient consortium. (Responsible unit: Municipal Agriculture and Rural Affairs Bureau, the people's governments of all counties)
(2) Implementation of base construction and upgrading action
4. To increase the scale of the base. Support leading enterprises to accelerate the construction of "Internet of Things +" demonstration base, the use of Internet of Things intelligent agriculture platform, rice planting to implement precise control, planning and construction of a number of varieties of excellent, standardized production, industrial scale brand core standardization demonstration bases, through the point to bring the surface, the combination of points, leading to drive the standardization of rice base construction. (Responsible unit: Municipal Bureau of Agriculture and Rural Development) (Responsible unit: Municipal Agriculture and Rural Affairs Bureau, the municipal people's government of each county)
5. Optimize the environment of origin. Implement the negative list system for agricultural industry access, continue to promote fertilizer and pesticide reduction and efficiency actions, arable land soil environment quality classification management and safe use of contaminated arable land, and promote the pilot green farming cycle agriculture, and continue to improve the quality of agricultural production soil. (Responsible units: Municipal Bureau of Agriculture and Rural Development, Municipal Bureau of Ecology and Environment, Municipal Bureau of Natural Resources, and municipal people's governments of all counties)
6. Standardize the management of bases. Accelerate the implementation of file management standardization, input use standardization, production process standardization construction, to support various types of business subjects to steadily build "Yichun rice" standardized production base. (Responsible unit: Municipal Bureau of Agriculture and Rural Development, the people's governments of all counties)
(3) Implementation of deep processing and upgrading action
7. To expand processing capacity. In accordance with the principle of "supporting the best, strong, big", the city's rice processing enterprises to support, support enterprises to expand the scale of production, enhance the rice processing capacity. By 2025, strive for the city's annual processing capacity of more than 100,000 tons of processing enterprises more than 10. (Responsible unit: Municipal Agriculture and Rural Development Bureau, people's governments of all counties)
8. Upgrade the processing level. Encourage enterprises through technological improvement, eliminating backward production capacity, the construction of a set of rice hulling, milling milling white, polishing color selection, packaging for the whole automated clean production line, improve integration, automation, intelligent equipment level. (Responsible unit: Municipal Agriculture and Rural Affairs Bureau, the people's governments of all counties)
9. Extend the industrial chain. On the basis of scientific planning and rational layout, support a number of finished staple food industries with a certain scale and technical content. Vigorously promote the deep processing of rice and the recycling of by-products, develop high value-added products such as lecithin, rice bran wax, gluten vitamins, etc., and constantly improve the economic and ecological benefits of the rice industry. (Responsible units: Municipal Bureau of Industry and Information Technology, Municipal Bureau of Agriculture and Rural Development, the people's governments of the counties)
(4) implementation of product quality upgrade action
10. Improvement of quality standard system. Develop a group standard for the "Yichun rice" regional public brand, unify varieties, standardize planting, processing, warehousing, logistics, quality, packaging and other six major aspects, improve the "Yichun rice" whole industrial chain product quality standard system, covering the whole process of production and management standard system, promote the "Yichun rice" industry chain, and promote the "Yichun rice" regional public brand. Standard system, to promote the "Yichun rice" industry chain standardized production. (Responsible units: Municipal Bureau of Agriculture and Rural Development, Municipal Market Supervision Bureau, municipal people's governments of various counties)
11. Establishment of a quality traceability system. Support enterprises to use information technology means to collect, retain production and management information, the establishment of "Yichun rice" based on two-dimensional code technology product quality and safety traceability management platform, the implementation of "a code lock" anti-counterfeiting and traceability application system, to realize the product production management, quality tracking The whole process of production management, quality tracking and market circulation is anti-counterfeiting and traceable. Promote "Yichun rice" production enterprises all into the platform management, traceability management coverage reached 100%. (Responsible units: Municipal Agriculture and Rural Affairs Bureau, Municipal Market Supervision Bureau, municipal people's governments in various counties)
12. Improve the quality supervision system. Improve the "Yichun rice" quality and safety supervision system, guide enterprises to build a new (expansion) quality inspection center, the introduction of quality control equipment. Strengthen the "Yichun rice" production environment monitoring, increase the "Yichun rice" raw material control, factory inspection, market sales and other market supervision, increase the use of "Yichun rice" brand enterprise supervision and sampling efforts. Increase the use of "Yichun rice" brand of enterprise supervision and sampling efforts, and the establishment of monitoring results notification system and quality integrity system. (Responsible units: Municipal Market Supervision Bureau, Municipal Agriculture and Rural Affairs Bureau, the people's governments of all counties)
(E) Implementation of scientific and technological innovation and upgrading action
13. Build innovation platforms. Guiding Yichun rice seed industry leading enterprises, relying on Jiangxi Selenium Industry Research Institute, Jiangxi Selenium Industry Technology Innovation Alliance, joint city inside and outside the high-quality scientific research strength, to accelerate the construction of Yichun rice seed industry, "industry, research and development" integration of innovation platform, and constantly enhance the rice seed industry R & D and innovation capacity. (Responsible units: Municipal Science and Technology Bureau, Municipal Academy of Sciences, the people's governments of the counties and municipalities)
14. Carry out key technology research. Focus on the industrial chain and enterprise innovation and development, focusing on high-quality and efficient characteristics of rice varieties breeding, support enterprises, universities, institutes to carry out water-saving fertilizer and drug-saving technology research and development, and promote the "Yichun rice" key technological breakthroughs in innovation, transformation of results. (Responsible units: Municipal Bureau of Science and Technology, Municipal Academy of Sciences, Yichun College, the people's governments of the counties)
15. Carry out the "Dr. hanging county joint enterprise" activities. From the Yichun College, Jiangxi Selenium Industry Research Institute and other research institutes to send outstanding young doctor, in the county to help "Yichun rice" industry chain leading enterprises, to carry out technological research, core product research and development, transformation of scientific and technological achievements, to help enterprises to solve technological innovation problems. (Responsible units: Municipal Bureau of Agriculture and Rural Development, Municipal Academy of Sciences, Yichun College)
(F) Implementation of product brand upgrading action
16. Strengthening of brand building. In accordance with the idea of "the government to cultivate regional public brand, enterprises to cultivate product brand", "Yichun rice" regional public brand as a leader, to promote enterprises to increase the quality of enhancement, specialty product cultivation and market development efforts, the formation of a representative of the "Yichun rice" regional public brand, the "Yichun rice" regional public brand. "Yichun rice" brand characteristics of the business card effect. Guide enterprises to strengthen independent innovation, quality management, marketing, to create a strong competitive enterprise brand. (Responsible units: Municipal Agriculture and Rural Affairs Bureau, Municipal Market Supervision Bureau, the people's governments of various counties)
17. Strengthen brand promotion. Actively organize enterprises to participate in the China International Agricultural Products Fair and Beijing-Tianjin-Hebei, Yangtze River Delta, Guangdong, Hong Kong and Macao Bay Area and other regional exhibitions. Regional exhibitions to establish the brand image of "Yichun rice". Give full play to the role of television, newspapers, networks and other media publicity, tell the story of the "Yichun rice" brand, and improve social awareness of the "Yichun rice" brand. (Responsible units: Municipal Agriculture and Rural Affairs Bureau, Municipal Culture, Broadcasting and Tourism Bureau, the county municipal people's government)
18. Strengthen the production and marketing docking. Online and offline at the same time, to increase the marketing of "Yichun rice". Strengthen cooperation with well-known e-commerce platforms to expand the scale of online sales. Guide and encourage the relevant associations and member units in the Yangtze River Delta, Pearl River Delta, Beijing and Tianjin, as well as Nanchang and other neighboring cities to set up their own brand operations center, set up the relevant sales flagship store or boutique. (Responsible units: Municipal Agriculture and Rural Affairs Bureau, Municipal Bureau of Commerce, the municipal people's governments of the counties)
Five, safeguard measures
(a) Strengthening the organization and coordination. In the city of selenium-rich industry development work under the leadership of the leading group, the establishment of the municipal agriculture and rural areas Bureau of the main responsible comrades for the leader, the municipal units in charge of the responsible comrades for the members of the working group, to promote the high-quality development of selenium-rich rice industry, the work concerned. The localities will set up corresponding working organizations with reference to the municipal practice, and jointly promote the high-quality development of selenium-rich rice industry. (Responsible unit: Municipal Agriculture and Rural Affairs Bureau, the people's governments of the urban areas of the counties)
(2) Increase policy support. Support for agricultural production socialized service funds used to support the "Yichun rice" brand, support "Yichun rice" production enterprises to declare the agricultural industrialization of agricultural processing projects, leading enterprises loan subsidy project. (Responsible units: Municipal Finance Bureau, Municipal Agriculture and Rural Affairs Bureau, Municipal Natural Resources Bureau, Municipal Government Finance Office, the municipal people's government of each county)
(c) Strict performance appraisal. Improve the assessment mechanism, selenium-rich rice industry development work into the implementation of rural revitalization strategy performance assessment and agricultural and rural work assessment system. The establishment of a regular scheduling mechanism, the implementation of a January scheduling, a quarter of a supervision, a year of assessment, three years of total assessment, the completion of the task of good counties (cities, districts) and units to be commended for the work of ineffective notification of criticism. (Responsible unit: Municipal Agriculture and Rural Affairs Bureau, the people's governments of the counties and municipalities)
