For the implementation of the provincial party committee, the provincial government on the in-depth promotion of the digital economy to do better and stronger "one development project" strategic deployment, accelerate the digital transformation of industrial circulation, give full play to e-commerce in the industry to promote the expansion of the market, the superior structure, reduce costs, Increase the efficiency of the important role of e-commerce in promoting the industry to expand the market share and brand influence of online consumption of provincial products, is proposed as follows.
One, the overall requirements
(a) Guiding ideology
With Xi Jinping new era of socialism with Chinese characteristics as the guide, deepen the Supply-side structural reform, accelerate the construction of a modern circulation system, relying on the province's industrial characteristics and the advantages of convenient e-commerce, through the enhancement of the network commodity supply, cultivate the network of best-selling brands, broaden the online sales channels, promote the integration of e-commerce and industrial development, enhance the scale of the Gan network market and brand awareness, to better meet the people's demand for brand-quality consumption.
(2) Basic principles
Government guidance, market operation. Give full play to the decisive role of the market in resource allocation and the important role of the government in planning, policy, standards, supervision, etc., to stimulate the online market vitality of specialty industries.
Highlighting the focus, categorization and promotion. For the different characteristics of the transformation and upgrading of agriculture, industry and services e-commerce, combined with the actual development of the industry, focus on the problem, classification policy, consolidate the advantages, make up for the shortcomings, and clear optimization and upgrading direction.
The point to lead the surface, coordinated development. Select the foundation, potential, and willingness to carry out pilot projects in the specialty industries, and gradually expand and promote the full range of experience and results, so that industrial upgrading and consumption upgrading combined.
(3) Development Goals
To 2025, the province's online retail sales of more than 300 billion yuan, an average annual growth rate of more than 10%. Among them, the online retail sales of physical goods exceeded 260 billion yuan, with an average annual growth rate of more than 11%. Create more than 10 industrial clusters with prominent e-commerce characteristics, powerful industrial chain supply chain services, and integrated development of online and offline, and cultivate more than 200 online brands with online retail sales exceeding 50 million yuan. By vigorously promoting the integration of e-commerce and industrial development, the province's advantageous industries network sales scale significantly expanded, e-commerce and industrial supply chain depth of integration, the influence of the Jiangxi network brand significantly improved, the province's e-commerce ecosystem is more sound.
Two, key tasks
(a) Compact industrial e-commerce development foundation
1. Optimize product supply. Encourage agricultural production bases to optimize business processes, establish supply and demand information transmission mechanisms, increase the integrated supply of agricultural products, guide on-demand production, and develop order-based agriculture. Encourage industrial consumer goods production enterprises to strengthen consumer demand research and judgment, increase industrial chain optimization and product research and development investment, the implementation of production line information technology and intelligent transformation, through the sales of production and customization mode, optimize the production supply. Guiding enterprises to combine regional resource endowment, industrial advantages and sales characteristics of off-peak seasons, reduce the idle rate of production equipment, improve product competitiveness, and promote a higher level of supply and demand balance.
2. Incubate network brands. Guide industrial clusters to expand brand planning, design and packaging, incubation and operation, publicity and promotion functions, establish and improve the brand cultivation, protection and supervision system, strengthen brand operation, and enhance the level of commodity branding and specialization. Encourage the traditional advantageous brand and e-commerce platform cooperation, combined with the characteristics of network consumption, research and development of network brand, accelerate product specialization, refinement, differentiation and development, to create industrial characteristics, market recognition of the e-commerce brand.
3. Upgrade infrastructure. Encourage industrial clusters to combine the actual development of facilities construction, management, operation, service and other related standards, to promote the electronic transaction and settlement system, public information platforms, big data centers and other interconnections, to enhance the level of information technology, standardization, normative construction. Improve logistics facilities and equipment such as warehousing, sorting, processing, distribution, cold chain, etc., and explore the construction of standardized pallet and crate recycling system. Encourage enterprises to carry out intelligent transformation of facilities and equipment, and improve the level of product exhibition, marketing and promotion, information and data services.
4. Promote the application of technology. Promote the in-depth application of cloud computing, big data, Internet of Things, artificial intelligence, virtual reality, blockchain and other emerging technologies, guide industrial clusters to accelerate the digital reconstruction of traditional transaction scenarios, promote data sharing, information sharing, talent flow, brand dissemination, and promote the reasonable flow of innovative elements to improve the efficiency of resource allocation. Encourage industrial parks and professional markets to rely on e-commerce platforms to connect and match upstream supply and downstream demand, open up various links in the industry chain, and promote the integration of business, logistics, information and service flows.
5. Integrate resource elements. Guiding industrial clusters in accordance with the characteristics of e-commerce warehousing, express delivery, integration of production, sales, logistics and other resources and demand, through self-built or co-construction and other ways to build a supply chain integrated service platform, driven by industrial upgrading and efficiency. In accordance with the regional industrial development positioning, consolidate the differentiated business advantages, build an open platform to share with small and medium-sized enterprises, explore the establishment of a benefit linkage mechanism, deepen horizontal collaboration, and promote market players to become bigger and stronger.
(2) Promote "e-commerce +" series of actions
6. "e-commerce + industrial branding ". Support furniture, textile and clothing, ceramics, electronic products, bags, food, agricultural products and other characteristics of advantageous industries and e-commerce platforms, MCN agencies, through the network, live, short videos, etc., to carry out publicity and promotion and marketing of the whole network, to show the characteristics of Jiangxi, and to promote innovative development. Encourage the "Chinese old" "Jiangxi old" and other famous products, relying on major e-commerce platforms to open "network flagship store", the establishment of the e-commerce marketing system, increase the online and offline channel Brand dissemination efforts. Promote e-commerce enterprises to cultivate a number of vertical areas, segmentation of the customer base of the "small and beautiful" network of new brands.
7. "E-commerce + industrial manufacturing". Guiding industrial clusters to establish a fast and flexible response mechanism to match with e-commerce, to open up various links in the industrial chain such as design and development, upstream procurement, manufacturing, branding, distribution channels, warehousing and logistics, and to promote the precise matching of supply and demand and the transformation and upgrading of industries. Promote industrial manufacturing enterprises to acquire product demand in real time with the help of platform technology, optimize product lines and supply chains, promote reverse customization, and develop personalized and customized products. Encourage consumer goods industry, light industry and other key categories of enterprises to carry out factory live self-sales, the application of VR / AR and other live new technologies, to expand the scope of application of live in the field of industrial manufacturing.
8. "E-commerce + rural revitalization". Accelerate the application of e-commerce in the circulation of agricultural products, carry out rural e-commerce training, and improve the e-commerce operation ability of farmers, production bases and other production subjects. Encourage agricultural production and circulation enterprises to cooperate with netizen anchors, attract traffic through live broadcasts, enhance the visibility of agricultural products, and boost online sales of high-quality agricultural products and slow-moving agricultural products in poverty-stricken areas. Promote Gannan navel orange, Nanfeng tangerine, Wannian rice, Mount Lu Yunwu tea, Guangchang white lotus and other regional characteristics of agricultural and sideline products to carry out e-commerce supply and marketing docking, to expand online sales network and product awareness.
9. "E-commerce + commodity market". Guide e-commerce platform "into the market", promote e-commerce and commodity market platform, the whole industry chain strategic cooperation, in the supply chain, marketing, payment, customer service and other aspects of the accelerated online and offline synergistic development, expanding business channels. Promote Hongcheng Market, Nankang Furniture Market, Yingtan Optical Market and other commodity markets to realize the transformation and upgrading of e-commerce, the development of factory store integrated online display, to create online professional market brand, to cultivate a number of "e-commerce boss", to help the commodity market online and offline consumption of the overall prosperity.
10. "E-commerce + county business". Deepen the "e-commerce into rural areas" comprehensive demonstration project, encourage county commercial facilities, township business centers, rural commercial outlets to enhance e-commerce service capacity, enrich the county network consumption scene. Guiding rural e-commerce service sites, village postal stations, agricultural information societies, supply and marketing outlets and other multi-stations, integrating "people, goods, network, store" rural e-commerce end resources. The implementation of the "digital business agriculture", to carry out "two products and one standard" certification training, to enhance the level of agricultural products can be e-commerce, to cultivate a number of new rural business leaders.
11. "E-commerce + cross-border trade". Encourage foreign trade enterprises to carry out cross-border e-commerce business and expand overseas markets. Support foreign trade enterprises to participate in online exhibitions, guide enterprises to use e-commerce, live broadcasting, short videos and other forms to expand docking cooperation with merchants. Promote the combination of cross-border e-commerce O2O experience stores and e-commerce, and carry out activities such as online "store hunting" to enhance marketing effectiveness. Enhance the cross-border e-commerce enterprise product supply, channel layout, bonded area warehousing and logistics and other industry chain integration service capabilities, to build a perfect cross-border e-commerce supply chain system.
12. "E-commerce + local life". Promote catering and accommodation, beauty salon, sports and fitness, foot care and health care, parent-child education and other local life service industries, relying on local life service platforms to carry out online exhibition and marketing, to enhance the marketing adhesion with consumers, and to build a new social marketing model. Give full play to the "what you see is what you get" attribute of live broadcasting, encouraging businesses in shopping districts and neighborhoods to carry out shopping guide live broadcasting, and guiding netizens to promote special scenes, stores and commodities through the form of "netizen shoppers", so as to cultivate new netizens to visit and consume places. Guiding the province's more than 4A scenic spots and cultural and entertainment venues to facilitate network ticketing function, online promotion activities, Jiangxi tourism resources online marketing, interactive marketing, brand marketing.
13. "E-commerce + community group buying". Guiding community commercial outlets to rely on e-commerce platforms to enhance product marketing, product supply chain management, store digital transformation, customer intelligence management, precision marketing and other functions, the development of online ordering store to pick up, online ordering store to send the "near-field e-commerce" business model. Encourage the community group-buying e-commerce platform to improve supply chain efficiency, to meet the high-frequency needs of consumers' lives within a 5-kilometer radius, and to promote the healthy development of community group-buying.
14. "E-commerce + theme exhibition". Through e-commerce to enrich the exhibition promotion mode, the porcelain fair, medicine fair, home fair and other large-scale exhibitions from offline to online, and gradually realize the online product exhibition, supply and demand docking, online message, social communication and other functions, to guide the enterprises and products to carry out online "cloud display", expand marketing channels. Promote the application of new modes such as "cloud exhibition", "cloud negotiation" and "cloud signing" in the field of convention and exhibition, and enhance the attention and influence of the exhibition.
15. "E-commerce + trade logistics". Deepen the urban and rural efficient distribution project, build logistics parks (centers), county logistics distribution centers, township distribution sites, village-level service points and end points of the distribution network. Promote the synergistic development of e-commerce and express delivery, accelerate the layout of the express delivery logistics network, and form an express delivery system that combines dry and branched distribution, multi-party convergence and reasonable layout. Support the logistics (express) distribution outlets, intelligent terminals into the urban community development planning, guide e-commerce enterprises to layout the origin of the warehouse, encourage the development of high-speed rail, air express business.
(3) Strengthen e-commerce supporting support services
16. Enrich the function of e-commerce base. Support the province's industrial parks, cultural and creative parks, core business districts and e-commerce agglomerations to strengthen e-commerce scenarios, content manufacturing, video technology and other infrastructure construction, and guide the integration of specialty industrial zones, traditional commerce and e-commerce. Promote high-quality e-commerce platforms, live-streaming MCN organizations, and professional service organizations to move into industrial clusters and form a clustering effect. Continuously carry out the comprehensive evaluation of e-commerce demonstration bases, guide the bases to expand the brand display, training and incubation, creative design, marketing and promotion and other service capabilities, to expand the demonstration effect.
17. Promote the construction of regional platforms. Encourage Gan people founded byte jumping, Temple.com, Tubabun and other well-known platforms to return to Gan to set up a functional headquarters, and promote well-known e-commerce platforms and leading enterprises to set up corporate headquarters in Gan, regional headquarters or operation centers, clearing centers, subsidiaries and so on. Guide the integration of e-commerce platforms in the province for FMCG, agricultural products, tourism, culture, and life services, expanding the functions of live broadcasting, socializing, and micro-commerce, and transforming them into regional and social platforms. Support ceramics, household, medicine, copper, non-ferrous metals and other advantageous industries to create 2-3 industry vertical e-commerce platforms with strong influence in the country.
18. Accelerate the development of e-commerce supply chain. Encourage government agencies, industry associations, production enterprises, circulation enterprises and e-commerce service providers to cooperate, establish product catalog library, build product selection platform, organize product selection and docking, and enhance the efficiency of e-commerce docking frequency. Promote large retail malls, professional markets, supply chain enterprises and e-commerce organizations to cooperate in the construction of product selection centers, live broadcasting centers, online marketing centers, through the "people", "goods", "field" of the "cloud", "cloud", "cloud", "cloud", "cloud", "cloud", "cloud", "cloud", "cloud" and "cloud". Through the "people", "goods", "field" transformation, the establishment of a sound e-commerce supply chain system, improve the ability of enterprises to respond to market feedback, shorten the circulation link.
19. Cultivate e-commerce service organizations. Support e-commerce platforms, operation service providers and photography and artwork, content planning, advertising and marketing, data analysis, talent training and other enterprises to strengthen the integration of resources, improve service capabilities, and strengthen the e-commerce full ecological construction. Guide advertising planning, cultural creativity, video production and other traditional media to the development of live e-commerce, transformed into major live platforms certified MCN agencies. Encourage high-quality MCN agencies to establish long-term partnerships with live e-commerce platforms and online red brokers, and support MCN agencies to deepen their cooperation with upstream and downstream enterprises and brands in the industry chain, and cultivate and develop a number of high-quality anchors.
20. Improve the e-commerce public service system. Support the Jiangxi E-commerce Development Research Center to form a think tank of e-commerce experts to carry out policy advice, review of demonstration projects, the development of technical standards, industrial development research, city and county tour training and other e-commerce services. Promote industrial clusters and e-commerce universities, research institutions, focusing on industry transformation, resource integration, business incubation and other aspects of cooperation to optimize the overall operating environment of the industrial base.
(D) create a favorable environment for e-commerce consumption
21. Deepen the "Gan products online" action. Deepen the strategic cooperation with Alibaba, Jingdong, Suning and other platform enterprises, and promote the construction of projects such as Box Horse Fresh Life, You Shang Youpin and Jingdong Logistics. Strengthen the docking with domestic and foreign well-known e-commerce platforms, coordinating the opening of Jiangxi's flagship store of famous and special products, specialty pavilions, industrial zones and other sales zones, expanding the scale of network sales. Relying on industry associations, online retail platforms, e-commerce enterprises, MCN agencies, supply chain enterprises, famous anchors, etc., to jointly carry out the "brand quality of Gan products on the line, cross-border consumption of premium products, digital life services, net red live broadcasting, digital business to promote agriculture, online and offline marketing, business, tourism, culture and fusion," such as the promotion of online consumption, and to make a sound network of Gan product consumption brand. The company's brand of online consumption is also known as the "GANPIN" brand.
22. Organize online consumption promotion activities. "618, double 11 e-commerce festival" and other e-commerce theme activities, innovative full-reduced full gift, real discounts, spike direct drop, the issuance of electronic consumption coupons, gift packages and other promotional initiatives to expand the supply of branded quality Gan products, novelty goods and necessities, to meet the masses of branding, specialization and diversification of demand.
23. Carry out a series of e-commerce "Top Ten" selection. Guide all kinds of business associations to link the major online retail platforms to carry out the "top ten leading e-commerce enterprises", "top ten well-known with goods anchor", "top ten network best-selling brands", "top ten net red shops", "top ten e-commerce enterprises", "top ten well-known with goods anchor", "top ten network best-selling brands". "Top Ten Netflix Shops" and other series of selection activities, focusing on media resources to do a good job of publicity and promotion, to create a number of head enterprises, Netflix anchor and e-commerce brands, activate the main body of the upstream and downstream industrial chain of e-commerce vitality.
24. Expand the supply of e-commerce talent. Promote e-commerce base and e-commerce platforms, MCN organizations, professional colleges, training institutions, technology research and development institutions to jointly build professional talent training base, training reserves of e-commerce talent. Encourage industry organizations and institutions of higher learning to strengthen research on new modes and forms of e-commerce, carry out public welfare and popular training in basic e-commerce skills, technology application and supply chain management, and explore the development of e-commerce vocational skills qualification certification. Guide university graduates and netizens to carry out e-commerce innovation and entrepreneurship, and provide policy support for entrepreneurial financing, site settlement, product docking, and business incubation. The company also encourages e-commerce enterprises to introduce their own operating talents and head anchors.
Three, safeguard measures
(a) Strengthening the organizational leadership
Relying on the e-commerce work of the joint conference system, research on the integration of e-commerce and industrial development of major cross-sectoral issues. Relying on the joint meeting system of e-commerce work, study the major cross-sectoral issues in the development of e-commerce and industrial integration, strengthen cross-sectoral consultations on specific issues, coordinate the introduction of policies, monitor the implementation of various tasks, and promote the healthy development of e-commerce.
(2) implementation of local responsibility
cities and counties in charge of the implementation of the business sector to promote the standardization of e-commerce and healthy development of the responsibility of the local area, relying on the industrial layout to build an e-commerce ecosystem, encouraging parks (bases) for the stationing of e-commerce enterprises to give the rent reduction and other preferential policies for e-commerce enterprises. Reduction and other preferential policies for the integration of e-commerce and industrial development to create a favorable environment.
(3) Promote the pilot first
Through the policy and financial support, the e-commerce demonstration system construction and innovation pilot and other aspects of the strengthening of the guidance, the establishment of key industrial clusters of the e-commerce transformation of the contact mechanism, in-depth study of the transformation of the industry The development of the law, continue to carry out e-commerce demonstration system to create, set up a number of demonstration benchmarks.
(4) Strengthen the basic guarantee
Sound e-tailing data statistics monitoring system, promote the combination of canonical statistics and data monitoring, and explore live broadcasting, short video, community, and other new forms of e-commerce data monitoring. The company has established a province-wide e-commerce public service platform to promote the sharing of e-commerce information such as policies, information, activities, investment, training, etc., and regularly releases province-wide e-tailing development reports.
(E) play the role of associations
Encourage industry associations to form industrial e-commerce alliances to provide e-commerce policy and technical consulting services, and develop operational industry standards. Support associations to carry out industry summit forums, research and study, production and marketing docking, skills training and other industry exchanges, to promote the development of e-commerce industry group.
