In order to comprehensively implement the important exposition of General Secretary Xi Jinping on cultural construction, and thoroughly implement the spirit of the 19th CPC National Congress and the 19th Second, Third, Fourth, Fifth and Sixth Plenary Sessions of the CPC National Congress, in particular the spirit of the General Secretary Xi Jinping's inspection of the Jiangxi Province, as well as the 15th Party Congress of the province, the promotion of the construction of a strong culture and the spirit of the 9th Party Congress to promote the construction of a strong cultural city, combined with the actual implementation of the following opinions. Ninth Party Congress spirit, promote the construction of cultural strong city, combined with the city's actual, put forward the following implementation views.
One, the overall requirements
closely around the national economic and social development of Xinyu City, "14th Five-Year Plan" plan and 2035 visionary goals, in order to deepen reform as the driving force, with science and technology to promote the construction of a strong city. Deepening reform as the driving force, scientific and technological progress as a means, through government guidance, market operation, scientific planning, rational layout, the implementation of major cultural industry projects and large enterprises, large groups to drive the strategy, focus on accelerating the cultural industry parks, bases, and actively cultivate and grow the cultural industry, new forms of cultural industry, to promote the development of regional characteristics of the cultural industry, so that the overall strength of the city's cultural industry to reach the level of the province's advanced.
Second, the development goal
To create cultural industry clusters with comparative advantages, develop a batch of backbone enterprises and enterprise groups with strong strength and competitiveness, cultivate a batch of famous brands of cultural industry, and establish a batch of cultural industry parks and bases with regional advantages. The cultural industry parks and bases with regional advantages, forming a new situation of cultural industry development with distinctive regional characteristics, obvious industrial advantages and increasing overall strength, and by 2025, the added value of the city's cultural industry will account for a significant increase in the proportion of GDP and become a pillar industry of the city's national economy.
Three, the main tasks
(a) Cultivate industry market players. Efforts to cultivate more than 30 key cultural enterprises, and strive to promote and help the conditions are ripe for the listing of cultural enterprises. The use of market mechanisms, capital as a link, the implementation of the joint, reorganization, focusing on the development of a number of large-scale cultural enterprise groups with strong strength and competitiveness. Vigorously develop various types of "specialized, refined, special, new" growth-oriented cultural enterprises, especially the development of a number of creative cultural enterprises.
(ii) implement project-driven strategy. Accelerate the construction of a number of major cultural industry projects with demonstration effect and industry pulling effect, integrate cultural resources, form development advantages, drive the development of regional cultural industry and extend the cultural industry chain. Strengthen policy support, select a number of high starting point, good prospects, with the implementation of major projects to give key support.
(3) accelerate the construction of industrial parks. Utilizing the advantages of cultural industrial parks in gathering funds, resources and talents, accelerate the construction of cultural industrial parks and bases, and promote the development of cultural industry agglomeration and clustering. Strengthen the overall planning of the layout of cultural industry parks and bases, highlight their characteristics, and promote the rational allocation of various resources and industrial division of labor. On the one hand, expand and strengthen the existing cultural industry parks; on the other hand, support the establishment, construction and development of new parks, including cultural industry clusters such as Fairy Lake International Automobile Culture Industry Park.
(4) Implementation of industrial digitalization strategy. The use of high and new technology to transform traditional cultural industries, and promote the deep integration of culture and science and technology. Focus on the development of creative design, cultural software, animation games, new media and cultural information services, digital publishing, film and television performances, cultural tourism, development of intangible cultural heritage, high-end printing, high-end arts and crafts, and other cultural and creative industries. Vigorously implement the digitalization strategy of the cultural industry, and promote the in-depth application of technologies such as 5G, artificial intelligence, big data, Internet of Things, VR/AR, and blockchain in the fields of culture and tourism.
(V) Development of key cultural industries
- Cultural tourism. Relying on the deep cultural heritage of Xinyu City and the advantages of cultural resources concentration, to build "a core - three clusters - multiple pivots" of the new pattern of cultural tourism industry development. "A core" is the core area of the main city of Xinyu cultural tourism industry. Adhere to the concept of "city as a tourist destination", increase the integration of cultural and tourism resources in the central urban area, gather non-heritage, folklore, performing arts, food and other diversified elements and modes, build the central urban area as the core area for the integrated development of culture and tourism in Xinyu City, and make every effort to push forward the construction of key cultural and tourism projects such as Ganxi Folk Customs Street and Old Shanghai Style Street, and create a number of tourism and leisure neighborhoods with distinctive cultural characteristics. A number of tourism and leisure neighborhoods with distinctive cultural characteristics will lead cultural prosperity and support economic development. "Three clusters", i.e., the construction of three key cultural and tourism clusters, such as Fairy Lake Tanabata Cultural Tourism, Fenyi Summer Cloth Cultural Tourism and Luofang Red Cultural Tourism. "Multi-branch", that is, China's hole are scenic spots, Kai light Xintiandi Tourism Resort, Boxun emergency fire science and technology museum, Baizhangfeng Forest Park, Fengyi Power Plant snail town, Kuanxin small town, under the bail scenic spot, Phoenix Hill Mining and Metallurgy Site Park, mesquite bridge village, the new steel industrial tourism, "how iron and steel are made! ", high-tech industrial tourism "lithium walk around the world" and many other characteristics of cultural tourism integration branch.
--Cultural goods manufacturing. Vigorously develop LED stage lighting, high-end digital audio-visual electronic products, photographic equipment, security monitoring equipment and other cultural products manufacturing industry, and constantly improve the technological content of the industry and the added value of the product; actively cultivate the craft of wood carving, laser toner cartridges, inkjet printing, film and television recording and playback equipment manufacturing and other growth industries, promote industrial restructuring and upgrading, the formation of scale advantages and market competitiveness.
--Printing and copying industry. Support and encourage enterprises to use mergers, acquisitions, joint, restructuring and other ways to enhance the printing industry scale, grouping, intensification. Support the joint formation of annual output value of 500 million yuan of printing enterprise groups, and strive for early listing. Guide small and medium-sized printing enterprises to "specialized, refined, special, new" direction, the formation of dynamic advantage of the industry group. Vigorously promote scientific and technological innovation, encourage enterprises to establish print design (creative) center, enhance the research and development design capabilities, the development of fast, efficient, personalized printing.
--Creative design industry. Relying on the characteristics of the city's predominantly industrial economy, focus on industrial design, animation and advertising industry and other aspects of breakthroughs and enhancement, to accelerate the construction of textile design, animation design, engineering design, packaging design, tourism souvenir design, architectural design and other six public design and creative industry platforms, and the formation of the relevant creative services industry chain. We are striving to create a provincial industrial design base and a provincial creative design city.
-- Arts and crafts industry. Focus on supporting more than 10 development potential, good market prospects, reflecting the characteristics of Xinyu arts and crafts enterprises, strengthen the convergence with related industries, improve the function of the industry, and promote the overall upgrading of the industry. Promote the combination of modern advanced technology and traditional crafts, around the natural plant fiber woven handicrafts manufacturing, embroidery crafts manufacturing, summer cloth technology manufacturing, carpet tapestry manufacturing and other characteristics of the categories, strengthen policy guidance, adhere to the industrialization, boutique road.
--Cultural exhibition industry. Strengthen the construction of cultural exhibition venues and facilities, enhance the hard and soft conditions, cultivate brand cultural exhibitions, actively undertake major national conferences, exhibitions and events, continue to hold the Fairy Lake Tanabata Cultural Tourism Festival, China (Xinyu) Fu Baoshi Culture and Art Festival, Jiangxi International Hemp Textile Expo, Fairy Lake International Marathon, Fenyi Power Plant Snail Festival, Xinyu Arts and Crafts Competition and other exhibitions and events to drive the city's food and beverage, accommodation, transportation, shopping, advertising, tourism, and the development of the industry, to promote the development of the industry. The exhibition and conference activities such as Fengyi Power Plant Snail Festival, Xinyu Arts and Crafts Competition, etc. drive the development of the city's catering, lodging, transportation, shopping, advertising, tourism and other related industries.
Four, safeguard measures
(a) Strengthen the organization and leadership
Party committees and governments at all levels should attach great importance to the development of the cultural industry, to accelerate the development of cultural industries as the current economic and social development. Accelerate the development of cultural industries as the current economic and social development of important work, into the overall planning of economic and social development, and as the assessment of the level of development of each place, measure the quality of the development of each place and the work of leading cadres of the performance of the main content. The leading group of cultural industry led by the Party committee and participated by the government departments is established to study, coordinate and solve the major problems in the development of cultural industry.
(2) Increase the operation scheduling
Sound the linkage mechanism between the office of the leading group of the development of cultural industries and the relevant departments, and improve the scheduling and supervision system of "quarterly notification and half-yearly summary". "Improve the system of scheduling and supervision. Strengthen the research and analysis of tendency and incipient problems in the operation of the industry, analyze in depth the impact of the cost of production factors such as enterprise financing, labor, logistics and so on on the production of cultural enterprises, and take effective countermeasures in time. Actively explore the establishment of a long-term working mechanism for cooperation between government, banks and enterprises. The statistical department will continue to do a good job in the cultural industry quarterly notification system, improve the statistical index system, timely tracking and monitoring and analyzing the development of the city's cultural industry.
(3) Strengthening Policy Measures
1. Financial Support. Support the establishment of venture capital funds, government-guided funds and venture capital companies. Guide and coordinate financial institutions to increase credit investment and raise the proportion of loans to cultural enterprises. Support commercial banks to innovate credit services for cultural and creative industries. Continue to expand the service scope of "Caiyuan Credit Pass" in cultural enterprises, and mobilize bank loans to help solve the difficulty of working capital loans for small and medium-sized cultural enterprises. Support the advantageous cultural enterprises to list and raise capital on the main board, Kechuan board, GEM board, Beihai Stock Exchange, New Third Board and other domestic and overseas stock exchanges. Solve the financing problems of cultural enterprises, support the business development of "cultural enterprise loan" in the province, and increase the risk compensation of "cultural enterprise loan" by 1 million yuan every year; increase the publicity of the policy of "cultural enterprise loan", and make full use of the province's "cultural enterprise loan" policy. The company has also increased its efforts to publicize the policy of "cultural enterprise loan", make good use of the provincial "cultural enterprise loan" risk compensation, and strive for more cultural enterprises to be included in the "cultural enterprise loan".
2. Financial support. Further increase the financial input, play the financial investment in the guidance and integration effect. Each year from the municipal budget to arrange funds appropriately, to take the awards and other ways to support the development of the industry. By the enterprise (park) to the city of cultural industry development work leading group to put forward the application for financial subsidies, the leading group according to the scale of construction and play a comprehensive situation such as benefits to give the corresponding subsidies. The allocation and use of funds is supervised by the Leading Group of Cultural Industry Development of the city.
(1) Cultivate emerging cultural and creative industries. Guiding industrial enterprises to separate the creative design link, the establishment of independent legal personality of the creative design enterprises, the audit identified as the separation of the establishment of creative design enterprises, a one-time bonus of 30,000 yuan to the enterprise. Newly included in the "three" cultural enterprises and included in the "National Bureau of Statistics enterprise set of tables", a one-time bonus of 30,000 yuan. Encourage the city's traditional printing enterprises to digital printing, the implementation of technological transformation projects for enterprises with a total investment of more than 1.5 million yuan, according to the project for the purchase of equipment within the direct investment of 3% to give a one-time financial incentives, the total amount of incentives for a single enterprise does not exceed 500,000 yuan.
(2) support the rational development of intangible cultural heritage. Support the city's rich local characteristics of intangible cultural heritage, folk art, history and culture, industrialization and development projects, after examination and recognition, discretionary 50,000 yuan to 200,000 yuan one-time incentives for each project.
(3) support for original cultural and creative project development. The city's cultural and creative industries in the key areas of support for the development of prospects and guidance, independent innovation, with independent intellectual property rights of the original cultural and creative projects, recognized, according to the degree of innovation, social and economic benefits of the project and other evaluation conditions, to give the maximum of 500,000 yuan R & D funding.
(4) Support the construction of key cultural industry parks (bases). The investment of more than 5 million yuan, by the propaganda and cultural authorities recognized by the provincial cultural industry parks (bases, agglomerations, incubators), public service and innovation platform projects, according to the project's actual investment of 2% of a one-time award, the maximum of not more than 500,000 yuan. For the evaluation of national cultural industry parks, national cultural and technological integration demonstration bases, cultural export bases, national cultural export key cultural enterprises, a maximum of 50,000 yuan one-time incentive.
(5) Support the development of private museums. Investment of more than 2 million yuan, the annual free opening days in more than 300 days of private museums, exhibition halls, art galleries, art galleries, memorial halls, etc., after review and approval of the standard of 100 yuan per square meter to give a one-time incentive, the maximum amount of incentives for a single enterprise does not exceed 200,000 yuan.
Counties (districts) should arrange a certain amount of money to set up the corresponding special funds, and municipal special funds to form a complementary, used to support the development of cultural industries.
3. Talent support. Vigorously introduce leading talents and creative talents in cultural industry. For talents (team) who come to our city to establish cultural enterprises, the city cultural industry development work leading group and the municipal party committee talent work leading group identified, with reference to the city high-level talents to establish high-tech enterprise standards, to give 1-3 million yuan of start-up capital, the required funds by the municipal finance and beneficiary counties (districts) financial burden at the ratio of 4:6; to provide no less than 100 square meters of the project site (right of use), the first three years rent-free, by the settlement of the project site. The first three years rent-free), settled by the settled park.
Implementation of the young and middle-aged cultural reserve talent training program, the annual selection of a number of potential for the development of outstanding young and middle-aged cultural talent to domestic and foreign universities, research institutes, well-known enterprises and other units of off-duty training. Establish a number of cultural masters' studios, provide centralized office space and a certain amount of financial support for the studios, and create cultural display windows and cultural talent training bases. Support key cultural industry talents to organize special lectures and academic presentations, and actively organize cultural industry competitions, to find and cultivate a number of "gold medal" cultural talents.
To carry out the summer cloth embroidery, summer cloth production techniques, printmaking, tea opera and other local characteristics of cultural talent evaluation, for the city to make outstanding contributions to the local characteristics of cultural and technical professionals, to open up the title evaluation "green channel". Outstanding cultural talents into the city's outstanding contribution to the selection and recognition of talent range.
(D) optimize the development environment
Innovation of the concept of help, to help cultural enterprises to develop, establish a mechanism for helping work, and strive to crack the constraints on the development of the enterprise talent, capital, industrial support and other bottlenecks. Actively promote key enterprises to improve the corporate governance structure, encourage the introduction of strategic partners to optimize the shareholding structure, and help enterprises to promote the application of products. Guide enterprises to join industrial alliances, and promote collaborative innovation and common development. All localities and departments should include support for enterprise development in their priorities, tilt their human, material and financial resources towards cultural enterprises, and effectively help enterprises to solve practical difficulties.
(E) the implementation of accurate investment
To "promote industrial agglomeration, to create a dominant industry chain" as the top priority of investment work, focusing on the city's advantageous industries upstream and downstream supporting enterprises and supporting enterprises, the city's advantageous industries upstream and downstream supporting enterprises and supporting enterprises, the city's advantageous industries upstream and downstream supporting enterprises and supporting enterprises. The city's advantageous industries upstream and downstream supporting enterprises and undertake industrial transfer, focusing on the introduction of a number of new creative design, high technological content, industry-driven ability of large projects, good projects. Actively implement the agent investment, commissioned by the Chamber of Commerce (Association), industrial alliance investment, hiring industrial consultants investment, business investment and other modes, to promote industrial agglomeration, reduce the cost of attracting investment, improve the overall investment efficiency.
(F) Implementation of performance appraisal
To the annual provincial government, municipal government of the municipal government issued a high-quality assessment of the target task as the base, supporting the introduction of performance assessment measures, the implementation of the annual assessment of the cultural industry and the assessment of the target, the assessment results as a comprehensive assessment of the cultural industry work. The results of the assessment as an important basis for the comprehensive evaluation of the work of the cultural industry and the use of cadres. Where the comprehensive appraisal of the year to complete the target tasks and the ranking of the province in the forefront, to give notice of commendation. Where the annual target task is not completed, the county (district) and the relevant units of the city to talk about the main leaders, 2025 years ago to complete the established target task, to reward.
