To thoroughly implement the spirit of the “Opinions of the State Council on Promoting High-Quality Development of Service Consumption” (State Council Document [2024] No. 18), accelerate the diversification of service consumption in our city, focus on optimizing and expanding service supply, continuously unleash the potential of service consumption, and better meet the people’s demand for a high-quality life, this Implementation Plan is formulated in light of our city’s actual conditions.
I. General Requirements
Adhering to the principles of government guidance, market-driven development, and institutional innovation, this plan emphasizes project clustering, business model upgrading, and scenario-based support. It aims to promote consumption upgrading through the “first-release economy” and drive industrial upgrading through consumption upgrading. By creating distinctive brands from multiple perspectives and cultivating the consumption industry through diverse channels, the plan seeks to comprehensively enhance the brand concentration, commercial vitality, and consumer convenience of Nantong’s service consumption. It will continue to polish the city’s “Nantong Fun” consumption brand, providing strong support for the high-quality economic development of our city.
II. Key Tasks
(1) Refine Accommodation and Dining Services. Introduce world-class hotel brands and domestic and international dining brands; cultivate clusters of specialty snack industries; develop popular food districts such as Sanxian Street, Longxin Plaza, and Bafang Jiujie; open global, national, and regional flagship stores, experience stores, and chain outlets; and support enterprises in pursuing star-rated hotel certifications and inclusion in professional rankings such as “Michelin” and “Black Pearl.”Focusing on high-quality accommodation and dining, we will enrich distinctive offerings such as “hotels + tourism,” “hotels + culture,” and “hotels + family-friendly experiences” in the riverside, Huai River, and coastal areas, achieving the integrated development of high-end accommodation and dining with diverse business formats.Focusing on “homestays + folk customs + cuisine,” support the clustered development of local homestay brands and “time-honored” businesses, enhance the commercial value of “famous food towns” and “famous food villages,” and expand the recognition of the “Hundred Flavors of Hometown Cuisine” series of dishes and the “Hundred Excellent Hometown Products” series of high-quality agricultural products.[Responsibility lies with the Municipal Bureau of Commerce, the Municipal Bureau of Culture, Radio, Television, and Tourism, the Municipal Bureau of Agriculture and Rural Affairs, and the Nantong Culture and Tourism Group, as well as the people’s governments of each county (city, district) and the management committees of municipal-level industrial parks, in accordance with their respective duties]
(2) Enrich Cultural Consumption. Make full use of cultural exchange platforms such as the Nantong Grand Theatre and the Nantong Art Museum to provide high-quality artistic performances. Expand the influence of the Zilang Culture brand series; organize music events to create a music and cultural brand with significant influence within the province and across the Yangtze River Delta; organize theatrical performances to attract market-driven opera, plays, dance dramas, and musicals;organize events such as animation exhibitions to expand consumption opportunities for the youth demographic and drive the growth of the "二次元" (anime and manga) economy beyond its traditional circles; integrate themes such as film, performing arts, cultural creativity, and exhibitions to support key commercial districts and neighborhoods in introducing new business formats like live performances and light shows; encourage institutions such as the Nantong Museum and the Fumei Hat Museum to launch more high-quality cultural and creative products, and promote the development of nighttime shopping formats such as "Guochao" (Chinese-inspired fashion) revival markets and flea markets.Support the hosting of traditional rural markets and guide localities to open night markets at rural tourism sites, urban-rural fringe areas, and traditional gathering spots. Prioritize the protection and transmission of intangible cultural heritage by developing key cultural and creative projects such as the Blue-Printed Cloth Base and the Tie-Dye Intangible Cultural Heritage Art Museum. [Responsibility lies with the Municipal Bureau of Culture, Radio, Television, and Tourism; Nantong Culture and Tourism Group; the people’s governments of each county (city, district); and the management committees of municipal-level direct-affiliated industrial parks, in accordance with their respective duties]
(3) Promote Tourism Consumption. Continue to expand the recognition of the “Affection of Rivers and Seas, Nantong Welcomes You” cultural tourism brand and enhance the quality of tourism services. Deeply explore new consumption points in tourist resorts such as Wushan, Yuantuojiao, and Xiaoyangkou; continue to amplify the traffic effects of emerging tourist attractions such as the Nantong Forest Wildlife Park and the Nantong Bihai Yinsha Scenic Area; and accelerate the advancement of key cultural tourism projects such as the Zhang Jian Historical and Cultural Memory Axis, Qitang City,Bangcha Ancient Town, Dongbuzhou Citizen Farmstead, Longwan Water Town, Sutong Yangtze River Ecological and Cultural Park, and Tongzhou Bay RV Camping Base. Centered on the “Colorful Hundred-Li” River and Sea Tour, launch products and itineraries such as “The First Ray of Sunlight at the Yangtze River Estuary,” “Evening Glow Along the River,” and “Night Cruise on the Hao River.”Promote “City Walk” premium tours, focusing on cultural and tourism venues such as museums, libraries, art galleries, popular online destinations, and specialty cafes. Promote “Good Tong Tour” premium itineraries through bundled packages and integrated chains, and create brand projects such as “Travel with Museums” and “Travel to Savor Local Cuisine.”Organize events such as the Nantong Jianghai International Culture and Tourism Festival and the Nantong Culture, Tourism, and Shopping Carnival, and continue to carry out a series of activities including “Enjoy Jianghai? Explore Nantong” and seasonal tourism promotions. [Responsibility lies with the Municipal Bureau of Culture, Radio, Television, and Tourism, the people’s governments of each county (city, district), and the management committees of municipal-level parks and industrial zones according to their respective duties]
(4) Tapping into the Potential of Sports Consumption. Encourage private investment in the construction and operation of sports venues; revitalize idle venue resources; and renovate old factories, warehouses, and outdated commercial facilities in accordance with laws and regulations to increase sports venues. Support the construction or renovation of community “public fitness centers” and pocket parks within easy reach of residents to improve the 10-minute fitness circle in urban communities.Focusing on the concept of “Sports + Rural Areas + Culture + Tourism,” we will create distinctive national fitness project brands and develop diversified integrated culture, sports, and tourism IPs that embody Nantong’s regional characteristics and possess unique commercial value. We will encourage social entities to organize their own branded sports events, enhance the quality of professional competitions such as soccer and basketball, and successfully host well-known domestic and international events including marathons, the Hao River Dragon Boat Race, and the World Beach Volleyball Tour.Establish amateur competition systems for badminton, table tennis, volleyball, and other sports, and promote the organization of urban sports leagues. [Responsibility lies with the Municipal Sports Bureau, the Municipal Bureau of Culture, Radio, Television, and Tourism, the Nantong Culture and Tourism Group, the people’s governments of each county (city, district), and the management committees of municipal-level parks and industrial zones, in accordance with their respective duties]
(5) Promote domestic service and residential consumption. Emphasize standardization, quality, convenience, and cost reduction; deepen the development of brands such as “Jianghai Good Aunties” and “Ai Yutongcheng”; and drive the upgrading of domestic services, childcare, property management, and home renovation services. Encourage industry associations to establish domestic service platforms and advance the standardization, professionalization, and digitalization of domestic service agencies.Encourage industry associations to organize vocational skills competitions to enhance the skill levels of home service workers and ensure the proper implementation of vocational skill grading evaluations for this workforce. Promote a system requiring certified home service workers to provide in-home services, implement an electronic “Home Service Certificate,” and guide and support home service enterprises in adopting an employee-based management model. Promote the implementation of urban embedded service facility construction projects and establish community home service stations.Explore the allocation of 20 square meters of infant and toddler care facilities per 100 households in newly built residential communities. Adopt a “publicly built, privately operated” model or rent-free arrangements where third parties provide services to offer community-based, inclusive childcare services, and pilot the issuance of childcare service vouchers.Encourage property management companies to explore diversified service models such as “property management + daily living,” expanding into areas including elderly care, childcare, domestic services, culture, health, and parcel delivery. Strengthen the rural delivery logistics system, improve the three-tier county-town-village delivery network, and bridge the “last mile” of rural logistics.Develop a high-quality home furnishings and interior design market, and foster leading enterprises that provide one-stop, standardized products and services such as renovation design, customized turnkey solutions, and smart home systems. [Responsibility lies with the Municipal Development and Reform Commission, Municipal Health Commission, Municipal Housing and Urban-Rural Development Bureau, Municipal Civil Affairs Bureau, Municipal Human Resources and Social Security Bureau, Municipal Supply and Marketing Cooperative, Municipal Agriculture and Rural Affairs Bureau, Municipal Commerce Bureau, and Municipal Postal Administration Bureau, as well as the people’s governments of each county (city, district) and the management committees of municipal-level industrial parks, in accordance with their respective duties]
(6) Expand health-related consumption. Capitalize on trends in the health and wellness industry, deepen integrated development models such as “health and wellness + cultural tourism,” “health and wellness + healthcare,” and “health and wellness + sports,” and build a city offering wellness services for all ages. Accelerate the development of the silver economy and support Rugao in applying to establish a provincial-level silver economy industrial park. Include products and services for the elderly within the scope of consumption-promotion policies, and support localities in issuing silver economy consumption vouchers and experience vouchers.Actively align with the elderly care service needs of the Yangtze River Delta region and introduce high-quality elderly care service brands. Promote the construction of community-embedded elderly care service institutions, accelerate the deployment of village-level elderly care service centers (stations), enhance the service capacity of township (subdistrict) regional elderly care service centers, and foster the development of services such as meal assistance, bathing assistance, medical assistance, and mobility assistance.Innovate services for chronic disease rehabilitation and convalescence, health monitoring, and maternal and infant care; encourage the chain and group-based operation of health examination centers. Promote the complementary integration of commercial health insurance with basic medical insurance, and deepen the pilot program for long-term care insurance. Strengthen the “Traditional Chinese Medicine Culture” service brand, make full use of the Nantong Museum of Traditional Chinese Medicine Culture as a promotional base, and promote new healthy lifestyles.Create branded residential communities integrating fitness, themed sports, and wellness, providing spaces for sports and wellness experiences. [Responsibility lies with the Municipal Development and Reform Commission, Municipal Health Commission, Municipal Medical Insurance Bureau, Municipal Civil Affairs Bureau, Municipal Commerce Bureau, Municipal Culture, Radio, Television, and Tourism Bureau, and Municipal Sports Bureau, as well as the people’s governments of each county (city, district) and the management committees of municipal-level direct-affiliated industrial parks, in accordance with their respective duties]
(7) Deepen Education Consumption. Leverage the city’s resources of “prestigious schools and outstanding teachers” to promote the achievements of educational reform and innovation, attracting educational delegations from more regions to visit for study tours, exchanges, and on-the-job training. Deepen international educational exchanges, advance the Jiangsu-Hong Kong-Macao Basic Education Alliance project, support overseas Chinese language education, increase the number of paired sister schools, and enhance the internationalization of Nantong’s education. Encourage higher education institutions, research institutes, and social organizations to open up high-quality educational resources to meet the public’s diverse and personalized learning needs.Relying on the Nantong Community Education Service Guidance Center, guide counties (cities, districts) in advancing community education. Integrate and utilize resources from cultural centers, museums, science museums, and other exhibition venues to conduct arts training and improve the quality of services in the arts training market; explore a study-tour system for all age groups and develop high-quality ecological study-tour routes such as “Dolphin Bay,” “Night Sky Observation,” and “Up Close with Insects.”[Responsibility lies with the Municipal Education Bureau, Municipal Foreign Affairs Office, Municipal Bureau of Culture, Radio, Television, and Tourism, Municipal Sports Bureau, Nantong Culture and Tourism Group, Nantong Press Group, and Nantong Radio and Television Group, as well as the people’s governments of each county (city, district) and the management committees of municipal-level industrial parks, in accordance with their respective duties]
(8) Foster Digital Consumption. Leveraging digital and intelligent technologies, cultivate various application scenarios, promote online-offline integration, and drive the transformation and upgrading of industries such as dining, accommodation, transportation, tourism, shopping, and entertainment.Advance the renovation and upgrading of digital consumption infrastructure, focusing on brand innovation, digital and smart payments, product renewal, AI empowerment, and digital public services. Create more innovative digital consumption scenarios and build new consumption hubs such as smart commercial districts, smart neighborhoods, smart stores, and smart property management. Accelerate the deployment of new business formats such as unmanned retail stores, self-pickup lockers, and cloud lockers.Support the development of esports, social e-commerce, and live-streaming e-commerce. Promote the research, development, production, and promotion of “Internet+consumer goods” in sectors such as smart wearables, smart home devices, smart connected vehicles, and intelligent robots.Explore the implementation of the “Convenience Map” project within the “Palm Nantong” app, providing residents with convenient and efficient search and navigation services through interactive electronic maps. [Responsibility lies with the Municipal Bureau of Commerce, Municipal Bureau of Industry and Information Technology, Municipal Bureau of Data, Municipal Bureau of Culture, Radio, Television, and Tourism, Municipal Bureau of Agriculture and Rural Affairs, Municipal Party Committee Financial Office, People’s Bank of China Nantong Branch, Municipal Bureau of Housing and Urban-Rural Development, Nantong Radio and Television Group, the people’s governments of all counties (cities, districts), and the management committees of all municipal-level direct-affiliated industrial parks, in accordance with their respective duties]
(9) Promote green consumption. Support catering enterprises in pursuing intensive development by establishing central kitchens and centralized distribution centers, and building an integrated full-industry-chain system that unifies cultivation, processing, distribution, and catering services, thereby fostering the integrated development of the primary, secondary, and tertiary industries. Accelerate the construction of a waste recycling system, deepen the recycling of waste household appliances, automobiles, and electronic products, and launch trade-in and recycling services. Continuously expand the scale of consumption for green products—such as energy- and water-saving products and new energy vehicles—as well as related services.Encourage enterprises to enhance their technological innovation capabilities and accelerate the research and development of green and healthy products. [Municipal Bureau of Commerce, Municipal Development and Reform Commission, Municipal Bureau of Agriculture and Rural Affairs, Municipal Market Supervision Administration, Municipal Bureau of Industry and Information Technology; People’s Governments of all counties (cities, districts), and Management Committees of all municipal-level industrial parks shall be responsible in accordance with their respective duties]
III. Implementation Guarantees
(1) Strengthen Organizational Leadership. Establish and improve working mechanisms to promote service consumption, and coordinate efforts to foster and attract related industries, develop platforms, organize activities, and ensure policy support. Refine work measures item by item in accordance with this implementation plan, clarify annual targets, and formulate a work checklist. Strengthen process management to ensure “deployment at the beginning of the year, supervision during the year, and implementation by year-end.”Leverage various media platforms to enhance policy publicity and interpretation, summarize and promote exemplary cases, advocate for a consumption philosophy centered on health, intelligence, convenience, and sharing, and foster a positive public opinion environment. [Responsibility lies with relevant municipal departments, people’s governments of all counties (cities, districts), and management committees of all municipal-level industrial parks in accordance with their respective duties]
(2) Promote Industrial Agglomeration. In conjunction with the “Four Circles and Two Clusters” initiative, leverage the spillover effects of Shanghai’s development as an international consumption hub, and address the needs of the capital’s economic development. Effectively strengthen the attraction of projects in the service consumption sector and make every effort to build a range of mid-to-high-end, internationally oriented service consumption venues in culture, sports, entertainment, and other fields. Focus on expanding the scope and enriching the substance of existing service consumption offerings;emphasize the cultivation of new service consumption business models, create customized and diversified service consumption patterns, strive to develop new growth points for consumption, and continuously improve the supply of high-quality services. Accelerate the construction and improvement of the standardization system for relevant service industries, strengthen specialized division of labor and collaboration, leverage economies of scale, and enhance industry supply efficiency. [The Municipal Bureau of Commerce, the Municipal Development and Reform Commission, the Municipal Bureau of Agriculture and Rural Affairs, the Municipal Market Supervision Administration, the people’s governments of all counties (cities, districts), and the management committees of all municipal-level direct-affiliated industrial parks shall be responsible according to their respective duties]
(3) Strengthen Policy Support. Actively seek financial support and demonstration pilot programs from the national and provincial levels, and coordinate fiscal funds in the consumption sector to provide targeted support for the construction and development of major projects, key platforms, and priority industries. Support universities in Nantong in establishing disciplines related to key areas of service consumption, implement evaluation requirements for professional titles, vocational qualifications, and vocational skill levels in the service sector, and advance the development of a professional and technical workforce in the service sector.Guide financial institutions to design credit products that better align with service consumption scenarios. [Responsibility lies with the Municipal Finance Bureau, the Municipal Party Committee’s Financial Affairs Office, the People’s Bank of China Nantong Branch, the Nantong Sub-bureau of the National Financial Regulatory Administration, the Municipal Development and Reform Commission, the Municipal Human Resources and Social Security Bureau, the Municipal Education Bureau, the Municipal Housing and Urban-Rural Development Bureau, the people’s governments of each county (city, district), and the management committees of municipal-level industrial parks, in accordance with their respective responsibilities]
(4) Optimize the consumer environment. Improve cross-departmental collaborative supervision mechanisms and intensify efforts to combat illegal activities such as consumer fraud. Encourage communities, shopping malls, tourist attractions, and platform enterprises to establish consumer rights protection service stations to facilitate the resolution of consumer disputes at their source.Focus on building a consumer confidence system characterized by assurance in quality, safety, pricing, service, and rights protection, and establish the “Worry-Free Consumption” brand. [The Municipal Market Supervision Administration, the Municipal Commerce Bureau, relevant industry authorities, the people’s governments of each county (city, district), and the management committees of municipal-level industrial parks shall be responsible in accordance with their respective duties]
