To the People’s Governments of all cities (counties) and districts, all municipal commissions, offices, and bureaus, and all municipal-level units:
To further accelerate the development of the pet industry, focus efforts on expanding its scale, and continuously foster new sources of economic growth, the following implementation guidelines are hereby issued with the approval of the Municipal Government.
I. Objectives and Requirements
Fully leveraging the foundation and strengths of our city’s “465” modern industrial cluster, we will prioritize key sectors such as pet supplies, pet trading, veterinary care, and pet services. We will accelerate the establishment of a development framework characterized by rational layout, diverse business models, standardized operations, and harmony between humans and pets, thereby promoting the healthy growth of the pet industry. We aim to achieve a total scale of over 3 billion yuan for the city’s pet-related industries by 2027.Specifically, the operating revenue of the pet supplies manufacturing sector is expected to reach 1 billion yuan, that of the wholesale and retail sector for pet consumer goods to reach 1.5 billion yuan, and that of the pet medical care and services sector to reach 500 million yuan. We aim to cultivate and attract more than 10 large-scale pet supplies manufacturing enterprises and more than 6 large-scale pet medical care and service enterprises, establish 2–3 pet industry parks, and create a number of pet-friendly communities, commercial districts, scenic areas, and pet-themed parks.
II. Focusing on Strengthening the Pet Supplies Sector
(1) Strengthen the Development of Key Entities. Encourage existing pet supplies manufacturers to steadily expand production capacity and develop new products. Guide enterprises in traditional industries such as textiles, food, plastics, and rubber to participate in the R&D and production of pet apparel, dry and wet pet food, pet toys, and pet accessories. Support biopharmaceutical companies in the R&D and production of veterinary biological products, pharmaceuticals, and medical devices.Attract well-known domestic and international pet product enterprises and high-quality companies in niche sectors to invest and establish operations here. [The Municipal Bureau of Industry and Information Technology, the Municipal Science and Technology Bureau, the Municipal Bureau of Commerce, and the Municipal Bureau of Agriculture and Rural Affairs, as well as the people’s governments of all cities (counties) and districts and the Wuxi Economic and Technological Development Zone Management Committee, shall be responsible according to their respective duties; hereinafter, the people’s governments of all cities (counties) and districts and the Wuxi Economic and Technological Development Zone Management Committee shall be responsible, and this will not be listed again]
(2) Develop High-End Manufacturing. Encourage enterprises to strengthen cooperation with universities such as Jiangnan University and research institutions to jointly establish R&D and innovation platforms, and promote technological breakthroughs in areas such as pet food and smart pet products. Support enterprises in utilizing cutting-edge technologies such as artificial intelligence, precision manufacturing, and 3D printing to design and produce smart pet products for full-lifecycle management, health monitoring, and automated feeding, as well as high-quality pet safety products, and to provide personalized customization services for items such as pet prosthetics and orthotics.Support the research, development, and production of implantable chip devices with functions such as identification, location tracking, and health monitoring. Encourage the research, development, and production of high-value-added edible products such as functional pet foods and health supplements. (Responsibility lies with the Municipal Science and Technology Bureau, the Municipal Bureau of Industry and Information Technology, the Municipal Bureau of Agriculture and Rural Affairs, and other relevant departments according to their respective duties)
(3) Expand Marketing Channels. Guide enterprises to improve product quality, build distinctive and competitive product brands, and enhance the competitiveness and visibility of pet-related businesses. Support enterprises in organizing launch events, debut exhibitions, and trade show debuts. Guide eligible markets to establish dedicated pet product sections, encourage enterprises to open smart experience stores and brand counters, and facilitate entry into large retail chains. Encourage enterprises to conduct marketing promotions and live-streamed sales on online new media platforms, and vigorously expand e-commerce operations. Promote enterprises to “go global” and expand into international markets.(Municipal Market Regulation Bureau, Municipal Commerce Bureau, Municipal Agriculture and Rural Affairs Bureau, etc., to be responsible according to their respective duties)
III. Actively Develop the Pet Trade
(4) Promote Breeding and Breed Development. Guide pet breeding entities—including pet stores, breeding facilities, and pet farms—to standardize breeding management practices, introduce and cultivate superior breeds, and meet market demand. Entities engaged in the artificial breeding of wild animals as pets must comply with relevant laws, regulations, and management provisions regarding wildlife conservation. (Responsibility lies with the Municipal Bureau of Agriculture and Rural Affairs and the Municipal Bureau of Natural Resources and Planning, in accordance with their respective duties)
(5) Establish Well-Managed Trading Venues. Encourage the standardization and upgrading of existing pet trading markets; support eligible regions in organizing pet morning markets and fairs; guide market operators and store owners to standardize internal operations and trading order; and handle trading disputes in accordance with laws and regulations. (Responsibility lies with the Municipal Bureau of Agriculture and Rural Affairs, the Municipal Urban Management Bureau, the Municipal Market Regulation Bureau, and other relevant departments according to their respective duties)
(6) Promote commercial evaluations. Encourage social organizations in the pet industry, large-scale pet breeding enterprises, pet trading markets, and other entities to organize commercial evaluation and appraisal activities by category to disseminate breed knowledge, select and promote superior and new breeds, and stimulate the vitality of the pet trading market. (Responsibility: Municipal Bureau of Agriculture and Rural Affairs)
IV. Focus on Improving Pet Medical Services
(7) Promote Transformation and Upgrading. Guide pet medical institutions to further improve the allocation of resources such as examination rooms, equipment, and personnel, and encourage the establishment of specialized medical departments. Encourage the development of smart pet hospitals by utilizing advanced technologies such as the internet, big data, and artificial intelligence to advance the digitization, intelligence, and convenience of medical services, thereby enhancing service efficiency and the customer experience. Encourage the promotion and application of traditional Chinese veterinary medicine and veterinary herbal medicines. (Responsibility: Municipal Bureau of Agriculture and Rural Affairs)
(8) Actively Recruit and Cultivate Top Talent. Support pet healthcare institutions in attracting high-level veterinary professionals and medical teams with significant influence both domestically and internationally, and strengthen the training of key specialists and clinical personnel. Attract renowned pet hospitals to establish operations in the city, encourage investment in the construction of large-scale comprehensive pet healthcare hospitals, promote the high-level development of the city’s pet healthcare industry, and build a leading hub for pet healthcare in the Yangtze River Delta region. Strengthen industry supervision to comprehensively improve the quality and satisfaction of healthcare services.(Responsibility lies with the Municipal Bureau of Agriculture and Rural Affairs and the Municipal Market Regulation Bureau according to their respective duties)
(9) Deepen Operational Cooperation. Leverage the role of industry associations as bridges and links; support the establishment of industry alliances among pet healthcare institutions; and strengthen cooperation with upstream and downstream enterprises, insurance companies, and other entities to achieve resource sharing and complementary advantages, thereby creating business communities and enhancing overall competitiveness. Support pet healthcare institutions in jointly establishing pet clinical trial centers with other enterprises, academic institutions, and organizations. (Responsibility lies with the Municipal Bureau of Agriculture and Rural Affairs and the Municipal Bureau of Science and Technology according to their respective duties)
V. Innovating and Refining Pet Services
(10) Creating Pet-Friendly Spaces. Develop and improve facilities and equipment for indoor and outdoor pet activity areas; create pet-friendly communities, scenic areas, and pet-themed parks; and encourage eligible commercial venues to establish pet-friendly spaces such as private rooms, dedicated zones, and play areas for human-pet interaction. Explore the launch of pet-friendly bus routes and customized pet-friendly lines, and construct pet-friendly bus stops. Guide pet-friendly venues to establish and improve measures such as zoning and segregation, access control, and cleaning and disinfection to standardize the management of these spaces.Leveraging the online platform of the City Services app, develop the “Xiyou Mengchong” module to provide online services such as registration guides, lost pet searches, veterinary care, and leisure maps, thereby creating a digital pet-friendly space. (Responsibility lies with the Municipal Bureau of Agriculture and Rural Affairs, Municipal Bureau of Housing and Urban-Rural Development, Municipal Bureau of Municipal Administration and Landscape, Municipal Bureau of Transportation, Municipal Bureau of Commerce, Municipal Bureau of Culture, Radio, Television, and Tourism, and Municipal Bureau of Data, among others, according to their respective duties)
(11) Develop New Business Models. Encourage all regions to renovate and upgrade commercial complexes, old factory buildings, and outdated industrial parks (buildings), introducing themed businesses such as pet museums, pet amusement parks, and pet training academies. Establish large-scale pet commercial clusters integrating pet care, education, training, grooming, and social interaction to create one-stop, comprehensive complexes covering the entire pet consumption process and foster new landmarks for the pet economy.Leveraging distinctive tourist attractions, vigorously develop “Pet+” tourism formats, promote premium “Cute Pet Fun Tours” itineraries, and create popular pet-themed Instagrammable spots. Guide business operators to innovatively develop new formats such as pet socializing and pet photography, and provide diverse customized services. (Responsibility lies with the Municipal Bureau of Agriculture and Rural Affairs, the Municipal Bureau of Commerce, the Municipal Bureau of Culture, Radio, Television, and Tourism, and other relevant departments according to their respective duties)
(12) Organize exhibitions and promotional events. Support market entities such as enterprises and social organizations in hosting large-scale pet industry conferences, exhibitions and sales fairs for pet supplies and medical equipment, industry forums, and competitions, to establish the city as a renowned hub for the pet industry exhibition sector.Capitalizing on events such as the “Taihu Shopping Festival,” and focusing on themes including pet medical care, boarding, training, leisure, and product sales, encourage localities to organize innovative and content-rich promotional activities such as “Pet Lovers’ Festivals” and “Pet Carnivals.” (Municipal Council for the Promotion of International Trade; Municipal Bureau of Agriculture and Rural Affairs; Municipal Bureau of Commerce, etc., to be responsible according to their respective duties)
VI. Comprehensively Optimizing the Development Environment
(13) Strengthen Organizational Leadership. Adhere to city-level coordination and citywide collaborative advancement; scientifically formulate a specialized plan for the city’s pet industry, clarifying functional positioning and implementation pathways, and ensuring the fulfillment of local responsibilities and departmental duties. Uphold the principles of “no task is too difficult if handled with care” and “no unnecessary interference, but a prompt response to every request”; improve the routine communication service platform between government and enterprises, and refine the mechanism for addressing public concerns.We will intensify promotional efforts for the industry and effectively showcase the brand story of Wuxi’s pet economy. We will encourage and guide all regions to leverage their resource endowments to formulate distinctive development plans, take the lead in piloting initiatives in areas such as business model cultivation and innovation, and explore the establishment of diverse and innovative models. (Responsibility lies with the Municipal Bureau of Agriculture and Rural Affairs and the Municipal Development and Reform Commission according to their respective duties)
(14) Promote civilized pet ownership. Reinforce the responsibilities and obligations of pet owners, ensuring strict compliance with regulations regarding registration and regular vaccinations. Encourage pet owners to enroll their dogs, cats, and other pets in professional behavior training programs, and support the implantation of microchips with identification functions. Oppose acts of abuse and abandonment, and establish and improve a “government + civil society organizations” mechanism for the sheltering and disposal of stray pets.Step up publicity efforts to further promote and guide civilized pet ownership. Relevant departments shall implement the “Wuxi Municipal Regulations on Dog Ownership Management,” strictly fulfill their management and service functions, and foster a harmonious and orderly social environment. (The Municipal Public Security Bureau, the Municipal Bureau of Agriculture and Rural Affairs, the Municipal Civilization Office, and others shall be responsible according to their respective duties)
(15) Strengthen policy support. Encourage the development of high-quality industrial projects. For pet industry projects that play a significant leading role in areas such as pet food and health supplements, smart pet products, and veterinary medicine and equipment, the local district shall, based on industrial development conditions and in accordance with laws and regulations, provide a one-time grant of up to 10 million yuan.Encourage enterprises to grow and expand. For pet industry enterprises that are first-time recipients of the national-level “Manufacturing Single Champion” or “Specialized, Refined, Unique, and Innovative” designations, provide one-time awards and subsidies of up to 800,000 yuan and 500,000 yuan, respectively, in accordance with laws and regulations. For those eligible for other relevant award and subsidy policies under the “465” modern industrial cluster initiative, implement them as prescribed.Enterprises are encouraged to conduct R&D on veterinary drugs. For veterinary drugs that obtain approval, a subsidy of up to 500,000 yuan will be provided in accordance with laws and regulations (different specifications of the same drug are considered the same variety), with a maximum annual subsidy of 10 million yuan per enterprise. The construction of pet industry parks is encouraged to promote the aggregation of resources, lead industrial development, and gradually form a scaled cluster effect. Depending on the circumstances, a one-time incentive of up to 2 million yuan will be provided in accordance with laws and regulations, with the municipal and district governments each bearing half of the cost.(Responsibility lies with the Municipal Bureau of Agriculture and Rural Affairs, the Municipal Bureau of Industry and Information Technology, the Municipal Science and Technology Bureau, the Municipal Finance Bureau, and other relevant departments according to their respective duties)
(16) Promote consumer-friendly consumption. Efforts to upgrade pet medical services are encouraged; pet medical enterprises that purchase or upgrade high-end diagnostic and treatment facilities and equipment will be provided with fiscal interest subsidy support in accordance with laws and regulations. The organization of market-oriented pet industry exhibitions and events is encouraged; for exhibitions held in specialized venues within the city, a subsidy of up to 600 yuan per standard booth will be provided based on actual exhibition performance in accordance with laws and regulations, with a maximum support of 3 million yuan per exhibition event.Vigorously promote online transactions; based on e-commerce development outcomes, provide tiered rewards of up to 1 million yuan per project in accordance with laws and regulations. Encourage the implementation of consumer-friendly promotions, guiding financial institutions, industry associations, and others to collaborate with pet businesses to launch activities such as “coupons plus spend-and-save” and “points redemption.” (Responsibility lies with the Municipal Bureau of Agriculture and Rural Affairs, the Municipal Bureau of Commerce, the Municipal Council for the Promotion of International Trade, the Municipal Finance Bureau, and other relevant departments according to their respective duties)
(17) Strengthen Talent Attraction and Cultivation. Support the attraction and cultivation of professional talent. For newly recruited high-level talent—such as renowned veterinarians (teams) and pet product R&D specialists—who meet the criteria of the “Taihu Talent Plan,” provide comprehensive support services including reward subsidies, children’s school enrollment, healthcare, and talent apartments in accordance with relevant classification standards. Encourage local institutions of higher education to establish majors related to the pet industry and vigorously cultivate professional talent such as pet groomers, pet trainers, and pet health care providers.Encourage enterprises, industry associations, and other entities to conduct vocational skill level assessments related to the pet industry. (The Municipal Human Resources and Social Security Bureau and the Municipal Education Bureau shall be responsible in accordance with their respective duties)
(18) Innovate Financial Services. Guide financial institutions such as banks and insurance companies to provide financial services—including credit management and industry-specific insurance—to enterprises in the pet industry. Through government guidance and collaboration among government, banks, and insurance companies, enhance creditworthiness for small, medium, and micro enterprises in the pet industry to alleviate difficulties and high costs associated with financing. Encourage pet enterprises to actively seek equity investment and support their listings on securities markets. Promote the establishment of market-oriented venture capital funds for the pet industry by social capital.(Responsibility lies with the Municipal Party Committee’s Financial Affairs Office, the People’s Bank of China Wuxi Branch, the Wuxi Financial Regulatory Bureau, and other relevant departments in accordance with their respective duties)
The municipal-level support policies outlined in this opinion apply to the urban area of Wuxi. Detailed implementation rules regarding support for pet industry parks and fiscal interest subsidies will be formulated separately. This opinion shall take effect on September 25, 2025, and remain valid until December 31, 2027. The Municipal Bureau of Agriculture and Rural Affairs and the Municipal Finance Bureau shall be responsible for its specific interpretation. Should relevant national, provincial, or municipal policies and regulations be adjusted during the implementation period, this policy will be adjusted accordingly.
