Invitation to investment, from "stare" to "nail".

Projects can not land, it depends on how much effort.

The investment director please listen to the question, you blind guess:

Total investment of 150 million U.S. dollars, the Korean semiconductor project, and ultimately fall in where?

A. National Economic Development Zone, B. National High-tech Zone, C. Township-level industrial parks

This multiple-choice question has been analyzed in the "Tea will be a friend to talk about investment," thought the salon.

Under the new policy of investment promotion, the investment promotion bureau chiefs said:

Customers really value, has long been not "how much can be given", but "can live well".

Better than the enterprise to understand the enterprise, the difficulty is more professional than the other side, a word to break the "code of attack".

From "staring" to "nail", Korean semiconductor projects behind the landing, how different?

01 project clues in the research

Investment work, the key lies in the people.

The investment people, responsible for the township-level industrial parks in Jiangsu, he has such a label:

- love "serious", solid and stable, adhere to the "things do not stay overnight "and sincere treatment.

Standing in the third perspective, the time pulled back half a year ago.

A merchanting clue, instantly breaking the original busy rhythm.

South Korea semiconductor companies, the first time in China to select sites, ready to layout in the Jiangsu region.

Heard on the other end of the phone, came slightly anxious and full of expectations of the voice.

For the project investment plan, the enterprise but did not fully revealed.

Hearing the wind, rapid response, the first study of corporate information.

After all, there are imposters, shifted flowers, wind speculation, the eyes do not necessarily see the real project.

The authenticity of the site, investment rationality, market feasibility and other aspects of a comprehensive assessment, to avoid the risk of investment in major projects.

Investment work, the more you want to "fast", the more attention should be paid to the "slow" value.

After docking, found that the other party is not the site of the "key people", but commissioned the project engineering agency to consult.

The dimensions of project research and judgment were shared at the "Tea and Friends Investment Promotion" Thinking and Sharing Salon.

First, look at the judgment of the motivation and demand for site selection.

When we learn the name of the enterprise, we can see that the project's "gold content" can be seen:

Korean-funded enterprises, KOSDAQ-listed enterprises, semiconductor global head of enterprises.

The project side of the Chinese region with orders rising year by year, which makes the need to build factories in China has been fully justified.

Importantly, the enterprise's main products are EP tubes, which are widely used in semiconductor factories and semiconductor equipment, and are key nodal items in the semiconductor industry chain.

In the global EP tube market, this enterprise is also among the top, occupying most of the market share.

The "eyes" of an investment adviser are not only capable of judging projects, but are also used to identify investment opportunities.

02 Project Attack Break the prejudice

All over the attraction of investment, good projects want.

The project site selection "sense of smell", but also the sharpest.

Enterprises are most afraid of, not no policy, but weak industrial support, production and operation costs.

The root of attracting investment is to let enterprises have money to make money and go to a place where they can develop.

Behind the landing of this Korean enterprise, mapping the competitiveness of investment.

Through continuous docking, locked the project clues behind the "key people".

Each country has its own way of making decisions, especially when it comes to foreign companies.

From the geographical location of the parks, the degree of concentration of enterprises, the parameters of plant specifications, industrial support facilities and environmental access conditions and other dimensions, the enterprises carried out a comprehensive and detailed research and sorting of the 10 parks in Jiangsu.

It is a great honor that the township-level industrial parks that this investor is in charge of have made it to the short list of sites chosen by Korean companies.

The "marathon" competition, the competition has four parks, namely:

2 national economic development zones, a national high-tech zones, and township-level industrial parks.

The key to the project study is to analyze the strengths and weaknesses of the competing parks.

At that time, the merchant, soberly aware of their own responsible industrial parks and national parks strength disparity is large.

Whether it's industrial agglomeration, plant construction, or park foundation, fund financing, the other three national parks have the advantage of highlighting.

From the point of view of enterprises, national parks come out with their own halo, site selection eyes are also focused on.

In the investment competition, the township-level industrial park investment advantage, as if instantly marginalized, like standing in the corner of the silent spectators.

In fact, not, one of the most concerned about the location of enterprises is the environmental access standards.

Since the production process involves heavy metals, nitrogen and phosphorus emissions, according to the international advanced level standards to measure, national parks can not be admitted to such projects, or the need for enterprises to support their own sewage reuse facilities.

Put on the environmental protection access, township-level industrial parks refer to the national advanced level standards, the relative requirements will be a little more relaxed, and the park can give enterprises to do sewage discharge.

If 300 tons of sewage discharge a year, the park directly take over and set up sewage reuse facilities, the long-term cost of production is not small, it is calculated that hundreds of thousands of dollars.

With others, "casting a wide net, more convergence of fish" investment method is different, this investment is more targeted to the enterprise investment requirements.

In order to introduce the project into the township-level industrial parks, the businessman did a lot of work in advance, based on the cost of business, to find the advantages of the park, focusing on long-term development, as well as mastering the South Korean people pay attention to details, the pursuit of efficient decision-making.

So he decided to start with the two key entry points of environmental requirements and cost analysis to sort out a scientific and reasonable site selection analysis report for the enterprise.

Importantly, he hoofed it all over the Municipal Environmental Protection Bureau, the Provincial Academy of Environmental Sciences, a number of environmental assessment companies, sewage treatment sites, and even the strategic emerging industries to declare the department did not fall, one by one, to consult and ask for advice.

From the link of the project process to the problem of discharging sewage, each department carefully studied and analyzed, and developed a solution for nitrogen and phosphorus discharge and heavy metal discharge solutions.

The Merchants, with the results, contacted the Korean enterprises again, which showed the project decision makers the sincere attitude and professional ability of the partners.

After a few setbacks, there was finally an intention.

Even if there is only a 1% chance of landing, we must use 100% of our strength to fight for it.

Investment seize every opportunity to contact with enterprises, with the fastest speed, optimal service, for the project site to provide "fit" landing program.

03 Project Negotiation reciprocity

However, the challenge does not end here.

The Korean-funded company, which sent a 105-item to-do list, needed the township-level industrial park to implement and respond to each item.

This is a heavy task, which is related to the company's trust in the park and its final decision on the location.

The investment man is quiet and scrutinizes one by one, sometimes checking the data several times for an accurate answer to make sure that everything is correct.

And, every matter is broken down one by one to the specific department and responsible person, and the park leadership one by one to check and give a detailed explanation and answer.

In this process, the local "hand" leaders fully support, both online communication and offline inspection, are involved in the discussion and negotiation of enterprise investment in China.

This kind of attention makes Korean companies feel the sincerity of the township industrial park.

From the initial contact with enterprises, has been adhering to the principle of reciprocity of personnel at all levels. In investment attraction, it becomes quite an important point.

Only by letting the other party feel respect and equality can we really open the door to cooperation and quickly establish a deep trust.

When fast is fast, when slow is slow. There's nothing wrong with being fast, and there's nothing wrong with being slow.

For "fast", it is based on a sound system, fair and transparent, stable and predictable, that is, under the framework of the rule of law and rules.

For the "slow", the consideration is the professionalism, patience and market insights of the investment promotion people to ensure the development of the project with accurate research and prudent decision-making.

As far as investment promotion is concerned, behind "fast" is style and efficiency, and behind "slow" is prudence and patience, which are not opposites but optimized and complementary in different dimensions.

We see, by the investment people on the project, like nails, until the "nail" to the project.

Want to put the project "nail" good, the premise is to find the right orientation, the hammer should also be stable.

The whole process, the nail can not be nailed at will, or the previous work is a waste of human and material resources. Precision policy to grasp the investment is the same, can not east a hammer west a stick.

Inviting investment is "nailing". The hammer is not anxious, the hammer is not biased; the angle should be good, the strength to be smart; the hammer is stable, inch into the nail in order to nail firmly.