Invitation to investment, know business is the key.

The prerequisite for understanding business is to find business.

But it is not easy to "knock on" the door of the enterprise.

Behind this, there are several problems:

Where to find project leads? Is the contact information correct? Is there a need for investment?

Even, is it the decision maker/head of site selection.

In the "tea will be friends talking about investment," the thinking salon, an investment promotion director mentioned:

Invitation to investment, the first "know yourself and know your enemy," in order to hold the "return of the beauty! "

This is the first time that we have to know ourselves and our friends.

Placed in the past, all over the land, policy as a "bride price". But now, that set does not work.

Currently, the local investment work, there are new strategies, new methods, new tools.

Inviting investment, first find the business, "link" on the enterprise, in order to understand more business.

01 first to find the business

In terms of investment, where does the business come from?

Project information acquisition, need to spend time screening, research and verification.

After research, only more than 30% of the investment promotion people, the main energy invested in the project excavation.

In investment promotion work, it is practically impossible to focus time on finding leads, let alone docking companies.

In some cases, attending various exhibitions to inquire about enterprises, but there are not many enterprises with investment needs.

After the research, it was found that there are not many channels for businessmen to get projects.

For example, online browsing and searching, industry events and conferences, business associations, and industry communities/forums.

We believe that the way of investment does not lie in more than one, the channel does not have to cover all.

After all, it is important to find the key person who invests in the company and keep following up to generate effective communication in order to facilitate the conversion.

Instead of obtaining a large amount of information, it is better to establish contact directly with the people who have the information.

At the "Tea and Friends Talk Investment" Thinking Salon, a Suzhou bureau chief said frankly:

Investment, is to fight a "war of information". Originally, obtaining project information is also the most difficult, always with the enterprise to produce information barriers.

Really, some projects have landed investment people do not know, or some companies expanding production in other places can not find the park investment people.

We see that the park investment and business investment in mutual needs, but the lack of first-time direct communication opportunities.

[Merchants network] is to make investment and enterprise "link", to facilitate more efficient communication between the two sides.

It is worth mentioning that site selection is a dynamic process, the entire decision-making process may require changes.

When the investment promoter and the enterprise "link" up, and establish close contact, long-term follow-up, it may become an investment opportunity.

We and the foreign offices, investment bureau chiefs, investment managers, in Suzhou exchanges common mentioned:

In the new policy of investment promotion, enterprises are very rational site, more emphasis on the local strength and the investment environment, rather than the one-sided preferential policies.

At this stage, localities are looking for and locking target enterprises according to industrial characteristics, combined with regional planning and development requirements.

Investors to capture first-hand information, find the local investment advantages, action to be faster than others, legs to be more diligent than others, to accelerate the transformation to better investment selection.

So that the use of good investment acquisition tools, sink your heart and investment enterprises to effectively docking, persistent, long time to follow up.

02 and then to understand the business

Investment process, understand the enterprise is also a learning.

"Unprofessional questions will instantly make the enterprise lose the will to communicate in depth."

An investment director, in the "tea will talk about investment" thinking salon expressed this.

To attract investment, the first to understand what enterprises need the most, but also to better show what the local has.

Knowledge of business location, industrial development, understanding of market demand, is the depth of resonance, professional insights and attentive service.

A professional investment team that can keep up with the industrial development trend, penetrate the needs of enterprises and product areas, upstream and downstream situations, transformation and upgrading direction are well understood, is the key to improve the efficiency of investment.

It's like inviting people to dinner, you have to figure out how many people to invite, which people to invite, in order to match the number of people, according to the taste of the food.

You ordered a pot of boiled beef for the Chaoshan people, and a plate of steamed sea bass for the Sichuan people, even if you find a top chef to do the dishes, even if it is more expensive and more attentive, in the end, it is also not on the preferences.

Want to stand out from the many competitors, impress the enterprise investment "heart", but also in the study of the enterprise up and down efforts.

In other words, if you don't understand the business, you won't be able to understand the demands of the business.

For companies, "cost reduction is prioritized over other business initiatives," and they want to get projects off the ground quickly and within budget.

Some companies, by locating their production bases near the source of their resources, naturally reduce their production costs. There are also companies that value local recruitment and talent.

So, the investment initiative needs to know enough about the enterprise, in order to grasp the site selection concerns, the local resource advantages to speak enough, and maximize the possibility of helping enterprises to do a good job of cost control analysis of the target enterprises will appear more valuable.

Whether or not a project can be realized lies in whether or not to find the optimal solution of cost and benefit.

In the process of following up the project, the investment promotion people should also have a certain degree of sensitivity, to grasp the dynamic changes in the enterprise investment, to do "fast analysis, fast action, fast docking, fast promotion.

Inviting investment is a hard battle. In fact, in addition to knowing the enemy and know yourself, more perseverance. From top to bottom, the pace is consistent, concentric attack, in order to "resonate" with the enterprise.

In the "tea will be friends talk about investment" thinking salon, heard around the investment model continues to "progress".

For example, the industry chain supporting investment, pay more attention to the integrity of the industry chain and synergy.

Investment departments around the leading industries, targeted introduction of upstream and downstream supporting enterprises, improve the industrial chain, enterprises in the local can find most of the suppliers and partners, thus enhancing the viscosity of enterprises to the local.

There are also investment promotion directors mentioned that fund investment has become one of the mainstream investment promotion methods, the government through the establishment of industrial investment funds, capital as a link to attract high-quality projects and enterprises to land.

Some people say that investment attraction is to be the result, while the fund investment is to look at the wind control and probability.

In the exploration of many investment paths, optimizing the business environment has become the top priority of investment around the world. Especially developed regions that, rather than relying on subsidies, we should strive to improve our own conditions to attract enterprises, and treat enterprises with win-win thinking.

Whether it is the concept of innovation, or to adjust the strategy, the first to find the enterprise docking, and then to really "understand the enterprise".

Eventually, then advanced to "one step ahead of others", think of what enterprises think, but also think of what enterprises do not think.