An international call from overseas was logged into GuChuan United’s big data system.

This project lead has propelled Tanigawa United’s investment promotion efforts forward at a rapid pace.

After careful evaluation, the foreign-invested company selected its location in China: Swiss-based Trate AG.

In just two months, Guichuan United assisted Swiss Trate AG in successfully establishing its dental implant R&D and manufacturing project at the Medical Device Industrial Park in Gaochun Economic Development Zone.

The signing ceremony between Gaochun Economic Development Zone and Trate AG was successfully held at the company’s headquarters in Switzerland.

The arrival of foreign investment serves as a mirror. It not only reflects new progress in Gaochun’s investment promotion efforts but also highlights the city’s openness, internationalization, vitality, and potential.

Foreign Investment Site Selection: Professional Services

Initially, when the foreign-funded enterprise called to inquire, they only briefly outlined the project details without directly disclosing their site selection requirements or preferred investment area.

After hanging up, the frontline investment promotion team at GuChuan United immediately convened a meeting to discuss the matter, established a dedicated project service group, and swiftly contacted the “key contact” behind the lead.

Through multiple rounds of communication, GuChuan United precisely addressed blind spots, bottlenecks, and challenges, winning the foreign investors’ trust with a “professional” approach to site selection.

As a Swiss medical device R&D and manufacturing company, Trate AG is dedicated to the R&D, production, and sales of Class III dental implant abutments. Currently, the company has a global presence across nine regions, including international cities such as Switzerland, Lithuania, Egypt, Germany, and India.

To better expand into the Chinese market, the company plans to establish a third factory in the Yangtze River Delta region, in addition to its existing facilities in Lithuania and India.

Trate AG has dispatched a business manager to conduct research in China. The site selection criteria for the dental implant R&D and manufacturing project are based on three key points:

• Plans to establish a presence in a city within the Yangtze River Delta region, marking the company’s first domestic site selection to expand its market
• Focus on Class III medical devices, with high requirements for supporting facilities in the industrial park
• Strict cost control to align with the project’s investment plan in China

The business manager dispatched by the foreign company is from Belarus and is unfamiliar with the site selection processes, methods, and regions in China; the company has no prior experience regarding how to quickly invest in China.

Since Trate AG had not previously entered the Chinese market and currently had no local contacts in China, the investment promotion team at GuChuan United provided full bilingual translation services throughout the process and assisted the company in drafting an investment plan.

For the company, selecting a region suitable for its development is crucial. Before making a decision, it is necessary to fully understand the development status and advantages of each industrial park.

During the site selection process, we discussed the company’s preferred regions, production environment, and supporting facilities. Based on the foreign investor’s requirements, we identified industrial parks that met their site selection criteria. At the same time, we provided an overview of the development of the medical device industry in the Jiangsu region and recommended several industrial parks with high industry compatibility.

Through patient explanations and translation of the company’s site selection plan by GuChuan United’s investment promotion staff, key information—including each park’s leading industries, locational advantages, and supporting services—was compiled to assist the foreign-invested enterprise in its screening and evaluation.

Furthermore, the project service team at Guchuan United accompanied Trate AG executives on multiple site visits to inspect potential facilities. They engaged in detailed discussions with government officials regarding the investment plan and the company’s specific requirements, resolving challenges related to site selection and investment promotion, and striving to facilitate cooperation between the government and the enterprise.

Impressed by this sincere effort, the project team conducted on-site visits and thorough comparisons, ultimately casting a “vote of confidence” in China by selecting the Gaochun Economic Development Zone Medical Device Industrial Park.

Decoding Gaochun: Industrial Appeal

For Gaochun, GuChuan United has worked hand in hand for six years, witnessing the city’s rapid development and leap in urban capabilities.

As a key investment promotion partner of the Gaochun Economic Development Zone, we steer the course of key industries, leverage the zone’s locational and supporting advantages, and track critical project milestones.

Since the beginning of this year, GuChuan United has facilitated the establishment of five projects in the park, helping companies focused on high-value medical consumables and advanced medical equipment R&D secure contracts. Several key projects are currently underway.

Behind the rapid implementation of these projects lies the strong industrial “magnetic pull” of the Gaochun Economic Development Zone.

Medical devices represent one of the most innovative, robustly developing, and dynamic sectors within the broader healthcare industry. Amid these new opportunities driven by rapid growth, Gaochun—Nanjing’s “southern gateway”—continues to polish its “new calling card” in the medical device industry.

Among these, the Gaochun Medical Device Industrial Park, located within the Gaochun Economic Development Zone, focuses on developing medical device sectors such as IVD products, high-value consumables, rehabilitation equipment, and home medical devices, as well as fields including cell therapy, genetic testing and diagnostic equipment, medical imaging equipment, wearable devices, and biotechnology services.

Amid increasingly fierce competition in industrial development, industrial differentiation and clustering have become key trends in the medical device sector. By focusing on specific niche markets, the park has forged a unique path for industrial growth.

As is well known, the medical device industry requires substantial investment and involves long development cycles. However, within the Gaochun Economic Development Zone, companies like Nanjing Youdebang Medical Technology Co., Ltd. have chosen to dedicate themselves to specialized niche areas. Although they remain out of the public eye, they have become undisputed “hidden champions” through their specialized expertise.

It is precisely this industrial atmosphere that has allowed stories of “dedication” to unfold frequently in the Gaochun Economic Development Zone. Companies such as Yizheng Medical, Wuyue Dao, and Anjian Technology have solidified the foundation for the park’s innovative development, steadily gaining momentum in the “high-growth track” of medical devices.

It is worth noting that there is only one objective: to cluster industries around core enterprises, strengthen and fill gaps in the industrial chain, and focus on medical device projects that are large in scale, promising in outlook, and exemplary in nature.

Today, China’s dental implant industry is developing rapidly, divided into two segments: implants and prosthetics. In particular, implants serve as the foundational base that is inserted into human bone; as Class III medical devices, they are subject to relatively strict registration regulations.

Imported brands fall into two main categories: one consists of European, particularly Swiss, implants, which represent the higher-end segment of the import market; the other includes brands from South Korea, Israel, and other regions, which hold a relatively smaller market share.

As a Swiss medical device company, Trate AG possesses decades of experience in managing European medical device manufacturing facilities. Leveraging a seasoned team of technical engineers and operational managers, the company achieves a manufacturing precision of 0.001mm and utilizes internationally leading ISO 6-grade packaging technology, having obtained multiple EU CE certifications.

Whether in terms of industry experience or abutment thread manufacturing capabilities, Trate AG’s entry into the Chinese market is expected to attract customers and gain market share. The launch of Trate AG’s dental implant project enhances Gaochun’s urban competitiveness and demonstrates the appeal of industrial clusters to foreign investment.

A Vote of Confidence: Supporting Capabilities

With its core industrial strengths as a "trump card," Gaochun indeed possesses the necessary conditions to attract high-quality enterprises to settle here.

However, this is not a sufficient condition for attracting enterprises to cluster together; it still lacks the crucial element that “turns stones into gold”—namely, a high-quality business environment.

The market economy is a “migratory economy”: market entities will flock to wherever the environment is most favorable, and resources will flow accordingly. Gaochun’s fruitful investment promotion achievements serve as the best testament to its optimized business environment.

For a project to be deemed a “good project,” it must possess leading technology, an outstanding team, and a vast market. Yet possessing these conditions alone is insufficient. It depends on local leaders providing comprehensive, end-to-end support—from initial negotiations through to site establishment, renovation, and production launch—to firmly plant this seed in the industrial park and nurture it with care, ensuring it bears fruit.

The business environment is the soil in which enterprises grow and thrive; the quality and fertility of this soil directly impact economic development. Medical device manufacturers require supporting services such as registration and licensing, sterilization, and waste disposal. Gaochun Economic and Technological Development Zone has consistently helped enterprises by “saddling the horse, helping them mount, and accompanying them on their journey.”

Such efficiency and enthusiasm have left project representatives deeply impressed. The head of a company that has already settled in the zone noted that the benefits of the favorable business environment become even more apparent after production begins. Each enterprise is assigned an “on-site liaison” to help them understand Gaochun’s investment advantages and experience the respect, warmth, and efficiency of our investment promotion services.

As a service provider for regional economic development, when Guichuan Investment Promotion collaborates with the Gaochun investment promotion team, their professional and efficient approach helps investors resolve issues promptly, always maintaining a “results-oriented” mindset. Over the years, practical experience has proven that only by consistently thinking ahead, taking initiative, and working hard for enterprises can one break through the competition in national investment promotion.