“I’ve added the district chief on WeChat, and we’ll send a team to visit the industrial park next week!”

“Regarding the support plan for the industrial fund, I’ve discussed it with the Director of Investment Promotion. We’re quite receptive to it and plan to discuss it further.”

Only when the company gives its approval can the promotional event be considered a success.

Following the National People’s Congress and the Chinese People’s Political Consultative Conference, companies’ pent-up demand for expansion—accumulated over three years—is now “stirring,” and investment site selection has been placed on the agenda. During this period, regions across the country are taking the initiative to seize the opportunity.

Many regions are using “investment promotion seminars” to send signals and extend invitations to the world, hoping that companies will recognize the city’s “enthusiasm” and engage in a mutually beneficial partnership.

Currently, when it comes to hosting an investment promotion event that entrepreneurs don’t want to leave and where the conversations never end, GuChuan United has provided the perfect solution.

Promotional Events: Sending a Signal to the World

Every investment promotion event is an opportunity for a region to send a clear signal to businesses across the country and around the globe.

A meticulously arranged venue, a strong delegation, and carefully planned presentation content all allow enterprises to feel the city’s sincere commitment.

However, to ensure on-site presentations are more effective and follow-up efforts yield tangible results, every detail—from timing, city selection, format, and strategy to venue and invitations—must be meticulously refined to achieve the desired outcome.

Step One: When to Hold It?

Generally speaking, the beginning of spring and the end of the year are peak periods when investment promotion events are held in large numbers.

After the Spring Festival, the National People’s Congress and the Chinese People’s Political Consultative Conference (the “Two Sessions”), as well as local governments’ first meetings of the year, are held in rapid succession to set the tone and provide impetus for the year’s economic work. At this time, companies pay close attention to investment promotion activities across regions to prepare for their upcoming investment and site selection.

By the golden autumn season, companies begin their annual planning, including strategies for the coming year, production expansion, and distribution channels. Consequently, government industrial policies and proactive investment promotion efforts can become key factors influencing a company’s future strategy.

Step Two: Where to Hold It?

Only by selecting the right city and identifying the appropriate industry can the target companies be identified with greater precision.

This requires investment promotion teams to not only have a thorough understanding of their own industrial foundations and planning frameworks but also to possess a clear understanding of the industrial sectors in the target destination.

Take cities in the Yangtze River Delta as an example: Jiangsu focuses on electronics and information technology, equipment manufacturing, advanced materials, and biopharmaceuticals; Zhejiang targets new energy, new materials, and advanced equipment manufacturing; Shanghai prioritizes biopharmaceuticals, robotics and smart manufacturing, and next-generation information technology; while Anhui adheres to the eight-character motto: “Chips, Displays, Automobiles, Integration, Terminals, Life Sciences, and Intelligence.”

Once the government has finalized the timing and city, leave the rest to GuChuan United!

With years of experience in organizing investment promotion events, Guchuan United has established a comprehensive end-to-end service process: pre-event publicity and promotion, corporate invitations; mid-event organization; and post-event follow-up to ensure project implementation.

However, the format is merely superficial; the core of a promotion event ultimately lies in the “companies.” After building a “stage” for them to showcase their strengths, the most critical outcome is earning their praise and recognition.

Only companies whose industrial positioning aligns with the region, whose planning and layout are compatible, and whose site selection needs are genuine will truly “show up” for the promotion event.

And this is precisely where GuChuan United’s strength lies.

Targeted corporate invitations lead to a surge in project settlements

Through three investment promotion events, we precisely invited over 250 companies to attend, resulting in the successful establishment of nine key projects.

The settled projects are primarily automotive parts and equipment manufacturing enterprises, including well-known companies such as Tuowan Industrial, Julli Precision, and Golden Finger Technology, which complement the local industrial development plan.

Today, the local government is leveraging these established enterprises to attract new investment through business-to-business outreach, thereby empowering its smart manufacturing industrial chain.

The success of the investment promotion roadshow in Dongyuan County, Heyuan City, Guangdong, is a true testament to GuChuan United’s capabilities in organizing investment promotion events.

Precise, efficient, and professional! GuChuan United always prioritizes efficiency when inviting companies—quality over quantity.

Take the Heyuan promotion event as an example: prior to the event, GuChuan United dispatched a professional team to the local area to conduct a week-long research and preparation phase, and provided internal training on the industrial park to the invitation team.

In the initial stages of inviting companies, based on Heyuan City’s criteria, the GuChuan team conducted precise screening within a database of hundreds of thousands of entries, laying the groundwork for subsequent targeted invitations.

As the outreach progressed, GuChuan United formed a dedicated task force to identify high-quality priority projects. The team decided to visit companies directly to understand their needs on-site, promote the industrial park, and invite them to attend the event...

Following the event, the GuChuan team systematically compiled a post-event report, conducted telephone follow-ups with the companies, and continued to convert leads.

Why was Guichuan United able to deliver such outstanding results?

Undoubtedly, it is the synergy of vast resources, targeted invitations, and sustained follow-up.

Kawagawa United’s database has more than doubled from over 360,000 entries back then to over 910,000 today; this vast data resource is the first step toward achieving targeted invitations.

Secondly, we conduct one-on-one follow-ups to verify companies’ site selection needs, assess their actual capabilities, and pre-promote industrial parks. This allows us to screen out key high-quality projects, provide a shortlist to local governments, and lay the groundwork for the promotional event.

Thanks to GuChuan United’s preparatory outreach, many companies are able to engage in in-depth discussions with government officials on-site, allowing both parties to gain a deeper understanding of each other immediately.

After the event, the Guchuan team also “holds down the fort” for the government. We actively serve as a “bond” between government and business, connecting them with industrial parks, leading site visits, and providing ongoing support.

Hosting a promotional event where attendees don’t want to leave and the conversations never end

Beyond simply inviting companies, GuChuan United leverages its extensive experience in conference organization to deliver a promotional event that companies won’t want to leave and where conversations never end. This includes advertising and promotion, logistics and production for the event (PPT presentations, brochures, display boards, main backdrops, etc.), event planning and execution, venue research and confirmation, media invitations, and venue management.

Guchuan United is also constantly refining and innovating its meeting formats, always focusing on project implementation. Based on factors such as the number of participants and the purpose of the event, we provide local governments with a variety of meeting services.

· Large-scale Investment Promotion Conferences

· Small-scale Investment Promotion Roundtables

· Innovative, party-style government-business exchange events

Investment promotion events serve not only to highlight a city’s strengths but also provide a valuable opportunity for government-business interaction.

In addition to innovating the format of on-site events, the Guichuan team can also organize targeted business exchange sessions for local governments to identify key enterprises in advance.

Especially during this critical period of economic competition and development, promotional events must not devolve into mere formalities where one speaker follows another.

After all, to offer a cup of water to others, one must have a bucket of water oneself; only through meticulous preparation and efficient execution can a promotion event truly fulfill its purpose.

If you are interested in hosting an investment promotion event, please call:

400-182-0299

You can also leave a message on the GuChuan United Network WeChat official account or add our corporate WeChat to contact us. Long-press the QR code below to add our corporate WeChat

Theory alone is never enough; to truly understand, one must put it into practice.

Over the past 14 years, Guchuan United has assisted local governments across the country in organizing hundreds of investment promotion events. We hope to leverage our resources and experience to deepen government-enterprise cooperation and share the opportunities brought by openness.

Through these promotional events, we aim to bring governments and enterprises closer together, accelerating collaboration to drive regional development.