When it comes to attracting investment, old strategies won’t lead to new opportunities.

When it comes to project matching, old tactics won’t win new battles.

The second stop of the "Evolving to Adapt with Resilience" investment promotion network concluded in Chengdu.

Those in attendance were all professionals who have actually worked on the front lines across various regions.

Where do you find projects? How do you evaluate them once found? How do you follow up after matching?

Even before the closed-door session began, investment professionals were already exchanging ideas.

Here, they shared their challenges, spoke candidly, and banded together to find solutions to break through the impasse.

Breaking through challenges through evolution, embracing change with resilience, and uncovering collaboration opportunities through practical exchanges.

01 Corporate Arrival & Project Sharing Session

Even before the official start, the venue was already buzzing with energy.

Several investment promotion officials gathered in a group, discussing how this year’s projects are becoming increasingly difficult to negotiate.

Companies tour the area but ultimately settle on other cities; an investment promotion official from an overseas office laments that interested companies “are still on the fence.”

Investment promotion professionals from different provinces and cities had all moved to the corners to continue their in-depth discussions.

This time, the investment promotion network has undergone a comprehensive upgrade, making project matching smarter, more precise, and better aligned.

Crucially, User Link was officially launched, enabling contact with companies anytime, anywhere.

At the event, many investment promotion professionals began downloading and testing the app, eagerly experiencing this new, efficient way to reach out to companies.

Based on this, key projects were also recommended according to the regions represented by the investment promotion professionals in attendance.

Notably, companies with investment plans gathered at the event to share details about their core products, production capacity plans, and market strategies, as well as their priorities for site selection, requirements for industrial support facilities, standards for factory premises, and expectations regarding policy implementation.

➢ Medical-grade Recombinant Collagen and Dermatological Products Project

➢ Smart Robot R&D, Production, and Sales, and Medical Device & Pharmaceutical Logistics Distribution Base Construction Project

In particular, the atmosphere during the post-event networking session continued to heat up, with investment promotion officials from various regions proactively approaching attending enterprises for in-depth one-on-one discussions.

They engaged in precise discussions on key issues such as project details, industrial support, facility availability, and park amenities, and exchanged contact information on the spot.

This direct dialogue between government and business representatives in the same venue is precisely what both sides need most.

02 Investment Promotion: Finding Tools and Methods

How much time do you spend each day identifying potential projects?

Is it necessary to verify the authenticity of projects?

What percentage of the companies you engage with have investment intentions?

The answers to these questions are precisely what this upgrade to the Investment Promotion Network addresses, breaking them down one by one on-site.

Information Layer: Upgraded from “Visible” to “Transparent.”

The project details page now displays the number of engagements over the past 30 days, allowing you to instantly determine if a project is still active; personalized tag recommendations provide precise matches based on investment focus, company qualifications, and scale of demand.

Relationship Network: Upgraded from “Connections” to “Deep Connections.”

All users undergo real-name verification, ensuring authentic and trustworthy identities; if a match goes unanswered for 7 days, the connection credit is automatically returned for reuse, with 40 credits corresponding to intelligence-level project leads.

All engagement records are retained on the platform, transforming strangers into long-term, cultivable investment networking assets.

Usage Scenarios: Evolving from "Tool Access" to "Contextual Integration."

The PC version serves as an operational dashboard, while the app is the primary mobile platform. Browse projects during commutes, listen to voice updates, and save leads on the go—anytime, anywhere—ensuring you never miss a single interested company.

In today’s investment promotion industry, the focus has shifted from traffic acquisition to conversion. Traditional methods are no longer sufficient to adapt to the industrial landscape changes expected by 2026.

AI technology is restructuring the entire investment promotion workflow, gradually eliminating the drawbacks of reliance on individual experience, inconsistent sales scripts, and subjective decision-making, thereby achieving professionalization, standardization, and replicability in investment promotion efforts.

The entire AI investment promotion system adheres to two core principles:
Resource Endowments: Building on existing local industries, infrastructure, and supporting resources to plan suitable industrial tracks.
Leveraging Higher-Level Resources: Districts and counties leverage municipal industrial chains; cities leverage provincial strategies; and provinces leverage national policies to maximize their investment promotion advantages.

Through processes such as generating three-tier industrial profiles, conducting offline multi-dimensional surveys to calibrate park information, and validating findings through corporate roundtables, we finalize precise investment promotion directions.

Building on this foundation, the system combines proactive outreach and targeted engagement to develop customized marketing strategies. It can also generate standardized marketing content in bulk—complete with precise data and tailored to the mutual needs of government and enterprises—based on different investment scenarios and stakeholder roles.

Finally, through weekly project reviews, monthly matchability assessments, and AI-powered data diagnostics, the system automatically calculates core investment promotion metrics, iteratively optimizes sales scripts and channel strategies, and establishes a fully integrated, closed-loop investment promotion ecosystem.

Moving beyond tools and methodologies to address the core essence of investment promotion in the new era.

Addressing the four core challenges facing private investment—dare not invest, unwilling to invest, unable to invest, and unwilling to invest—we deeply analyze the underlying concerns driving corporate investment, such as a lack of security, unclear profitability, insufficient resources, and low confidence.

We propose that investment promotion professionals in the new era have long moved beyond the role of mere salespeople and have transformed into professional industry consultants dedicated to facilitating corporate development.

To address these four key investment pain points, we shared a comprehensive set of actionable strategies for breaking through these challenges.

Investment promotion professionals can cultivate a professional image by deeply understanding industries and providing precise answers to questions, thereby alleviating corporate investment concerns; they can also leverage local industrial resources to create business scenarios and match orders, solving corporate profitability challenges.

By analyzing industrial chain maps to precisely identify and fill gaps, they can attract enterprises through competitive investment incentives; by proactively resolving implementation challenges such as approvals and supporting infrastructure, they can solidify a reputation for excellent business services through meticulous support.

Hearing about these methods is one thing; putting them into practice is another. There are no shortcuts in investment promotion, but with the right tools and approach, you can naturally avoid detours.

03 On-Site Atmosphere: Post-Event Matchmaking and Consultations

The investment network exhibition and consultation area was surrounded by a crowd.

Some immediately pulled out their phones to scan the QR code and download User Link; others approached to ask, “How many entries are in your project database? Where do they all come from?”

“Companies with investment needs can contact us directly,” noted an investment promotion specialist from the Chengdu region.

Since companies only need to post their investment plans, contacting investment promotion agencies doesn’t cost them any resources, and there’s no limit on the number of contacts—they can initiate connections at any time.

This response clearly piqued the interest of several investment promotion managers.

Some began updating their park information, filling in details such as facility conditions and production factors one by one.

Others tried out the IM online matching feature, found a project of interest, and sent a message directly.

Everyone agreed that, in the past, investment promotion work consumed a significant amount of time and manpower to uncover leads and expand corporate resources. Not only was this extremely inefficient, but they also frequently encountered fake projects and invalid leads, which wasted their energy.

The Investment Promotion Network has completely reversed this passive situation. Leveraging the platform’s vast corporate investment resources, it enables companies with genuine expansion needs to proactively reach out.

This two-way matching is more efficient and precise, significantly reducing customer acquisition costs and resolving a long-standing core challenge in the industry.

On-site screening of high-quality prospective projects allows for the precise identification of corporate leads that align with the industrial sectors of their respective parks, enabling direct private messaging and proactive engagement for negotiations.

Participants widely reported that the platform breaks free from the limitations of traditional investment promotion tools, comprehensively addressing the needs of the entire frontline investment promotion process—from verifying project authenticity and achieving precise supply-demand matching, to two-way matchmaking and real-time online communication, all the way to building professional networks.

Amid a vibrant atmosphere of exchange, learning, and networking, all investment promotion professionals broke down geographical barriers, connected with high-quality industry peers, engaged with promising industrial projects, and developed new investment promotion methodologies. Armed with fresh perspectives, innovative tools, and a comprehensive system, they are now poised to embark on the next phase of their journey.

Investment promotion requires tools, methods, and, above all, discussions with peers—as well as a platform that enables continuous networking and knowledge accumulation.

In Chengdu, Investment Promotion Network delivered all of this.

Stay tuned for the next stop of the 2026 “Evolve: Adapt with Resilience” closed-door exchange.