Projects are the "lifeblood" of investment promotion.

Just moments ago, the total number of projects in the GuChuan Alliance Investment Promotion Data Center surpassed 1 million.

If you follow economic data, you may have noticed that there are over 50 million registered enterprises nationwide, meaning 1 million accounts for less than 2%. At first glance, this percentage may not seem high.

However, we do not simply scrape business registration data. Every single entry in our 1 million project resources comes from proactive inquiries by enterprises with investment plans. Moreover, a significant proportion of these inquiries comes from leading companies in the secondary sector—including foreign-invested enterprises, Fortune 500 companies, listed companies, and conglomerates.

Where do these project leads come from? Why are companies willing to proactively reach out to GuChuan United? And how will we utilize these resources?

Today, we’ll provide answers to all these questions at once.

Where do these 1 million project resources come from?

More than one partner has expressed curiosity about the sources of GuChuan United’s projects.

Our project sources primarily include:

1. Operating the “Investment Promotion Network” and “XuanNai” platforms with an internet-driven mindset, which not only meets corporate needs but also attracts proactive inquiries from companies with investment plans;

2. Our presence in 19 cities nationwide, where our localized service teams uncover additional investment opportunities while serving government and corporate clients and managing projects.

The “internet-based investment promotion” mindset, coupled with an extraordinary focus on and utilization of information and data, is what sets GuChuan United apart from traditional investment promotion models.

Having operated “Zhaoshang.net” and “XuanNai” for 14 years, these two platforms have become essential tools for corporate site selection. Companies not only actively use them but also return to them repeatedly.

△ Investment Network (zhaoshang.net)

△ Xuanzhi.com

Why are companies seeking locations willing to use these platforms proactively? And why are they willing to reach out to us and share their investment plans?

The reason lies in GuChuan United’s “internet-based investment promotion” philosophy.

Over the years, China’s economic landscape has evolved, and so has the logic behind corporate investment and site selection.

GuChuan United has consistently observed and analyzed the logic behind corporate investment and site selection—one of the most significant factors influencing investment promotion efforts.

On one hand, we capture traffic from various channels to appear more frequently and promptly in the companies’ field of vision;

On the other hand, we continuously update and refine our two major platforms to ensure their content and features meet the evolving needs of corporate site selection.

When enterprises see the content they most want to see and use the tools they most need at the very moment they need them—they recognize our expertise and are naturally willing to reach out proactively, disclose more detailed investment plans, and seek out more valuable site selection advice.

This information differs from standard business registration data; it directly links corporate contacts to specific investment plans. We can refer to this as “investment leads” or even “investment intelligence.”

When we provide these carefully curated investment intelligence insights to seasoned investment promotion experts, isn’t it equivalent to amplifying their limited energy and resources by 100 times?

It is worth noting that the technological capabilities behind the ability to properly store millions of data points for 14 years, continuously optimize data dimensions, and provide support for investment promotion efforts should not be underestimated.

These values are not immediately apparent from the surface of the numbers.

What does a million project resources entail?

Guchuan United’s 1 million project resources—the quantity is substantial, but what about the quality? What kinds of companies are included?

This is the second question on the minds of many partners.

First, foreign-invested enterprises.

The role of foreign investment in China’s economic development is self-evident, but attracting foreign-invested enterprises has become increasingly difficult.

In recent years, GuChuan United has consistently facilitated foreign companies in establishing production bases in China, such as:

U.S. companies: Stern, Ampris, Vishay, Aofu, Emerson, Fupeng, Sealy;
UK companies: Srix, Vides; German companies: Sakae, Mante, Fos, Boma Technology;
Japanese companies: Miki Puli, Sysmex;
Canadian companies: Magna, Mitchell, Nixis...

With 14 years of deep expertise in investment promotion and corporate site selection, GuChuan United has become a key site selection service partner for numerous foreign-invested enterprises entering the Chinese market.

Our extensive intelligence on site selection for foreign-invested manufacturing enterprises makes this database of 1 million projects invaluable.

Next are four categories of Fortune 500 companies and corporate groups.

These companies are often industry leaders or supply chain anchors with exceptional driving power. Once their projects are established, upstream and downstream enterprises will follow suit and set up operations in the surrounding areas. Moreover, these companies already have nationwide investment plans, presenting numerous investment opportunities.

Take Hengtong Group, for example—a company ranked among the top three globally in both the land and submarine cable sectors and listed among China’s Top 500 enterprises.

Within two years, Guchuan United facilitated Hengtong Group’s investment of 6.8 billion yuan to build a new industrial base in Zhenjiang and 2 billion yuan to develop optical and quartz projects in Ordos.

Another example is Tongfu Group, a leader in China’s health food industry.

In 2022, GuChuan United facilitated the establishment of Tongfu Group’s health food processing projects in Sanyuan County, Shaanxi; Hongtong County, Shanxi; and the Wangdu Economic Development Zone, Hebei.

Generally speaking, the decision-making cycle for site selection by large enterprises and major projects is typically long, and securing such projects is quite challenging.

In addition to major projects, the project resource pool also includes many high-tech innovative enterprises with strong growth potential. For example, New Super Technology, which GuChuan United helped establish in Zhongbei Town, Xiqing District, Tianjin, is a gazelle enterprise in the field of data collection.

These enterprises carry many designations, such as High-Tech Enterprises, Specialized, Refined, Unique, and Innovative “Little Giants,” and “Hidden Champions.” The clustering of these enterprises with immense growth potential will undoubtedly inject distinctive vitality into the entire region.

In terms of industry sectors, private enterprises in strategic emerging industries make up the majority, including: biopharmaceuticals, electronic information, smart manufacturing, high-end equipment, new energy and new energy vehicles, new materials, the digital economy, and aerospace.

It is worth emphasizing once again that these 1 million project opportunities all stem from proactive inquiries by companies with genuine investment intentions.

Since companies are investing their own hard-earned capital, we naturally bear responsibility for their long-term development.

Through rigorous on-site research and repeated negotiations based on mutual understanding, Guchuan United’s role in the eyes of entrepreneurs has evolved from a site selection service provider to a corporate investment advisor.

How should we utilize these 1 million project resources?

It is often said that there are three stages of life: seeing a mountain as a mountain, seeing a mountain as not a mountain, and seeing a mountain as a mountain again. Investment promotion can also be viewed through three stages:

1. Seeing a project as just a project

2. Seeing a project as not a project

3. Seeing a project as a project again Some projects are signed and implemented swiftly.

With a nationwide footprint and regional coordination, we maintain a keen eye on trends in domestic industrial relocation and upgrading. By analyzing vast project resources, we continuously deepen our understanding and analytical capabilities in both traditional and emerging industries.

Our localized service teams across 19 cities enable us to conduct on-site research at any time. On one hand, this helps government agencies assess their current capabilities; on the other, it assists enterprises in making scientifically informed site selection decisions.

*19 Cities: Beijing, Shanghai, Shenzhen, Guangzhou, Tianjin, Chengdu, Guiyang, Hangzhou, Wuhan, Changsha, Nanjing, Qingdao, Jinan, Wuxi, Hefei, Xuzhou, Taiyuan, Haikou, Khorgos.
Some projects cannot be implemented immediately.
However, investment promotion staff will continue to follow up—if not in the first half of the year, then in the second; if not this year, then next. These 1 million project resources are not limited to a single use but will be repeatedly activated.
Furthermore, behind every project lie industry trends and investment logic. In the eyes of the GuChuan Industrial Research Institute, a project is not merely a project, but a dynamic economic indicator and a fluctuating trend line.
By analyzing massive amounts of data on investment intent, relocation trends, and industrial layout, we produce industrial positioning plans, investment attraction maps, and other industrial consulting products to empower regional economies.
Ultimately, after a deep analysis of industrial positioning plans, we return to the essence: a project is still a project, but not just a single project—rather, a chain or even several chains of projects.
Picking up a single project to pull along an entire industrial chain or cluster may be the ultimate goal of investment promotion.
With the transformation of the industrial structure and improvements in the business environment, projects that were previously unfeasible have now come to fruition. The concentrated establishment of projects has formed industrial clusters, giving rise to new growth poles.
With this explanation, you should now understand what “1 million project resources” mean for investment promotion.

For 14 years, we have worked tirelessly, our very breath intertwined with investment promotion.

During this critical phase of economic recovery, businesses are becoming increasingly cautious about investment, forcing investment promotion professionals to redouble their efforts.

The journey is long, and stumbles are inevitable. GuChuan United hopes to be a beacon of light, standing by your side with resilience and illuminating your path.

We will continue to persevere—growing upward.

The number of projects and the number of successful investments will continue to grow. Just as we have in the past, we will remain diligent and unwavering, evolving through a cycle of “accumulation—refinement—iteration” to make the “snowball” of our full-industry-chain service platform grow ever larger.

We will continue to persevere—taking root.

Rooted in our role as a service provider for regional economic development, we will integrate technology, information, and services to help enterprises select optimal locations and achieve efficient growth; we will assist the government in developing industries and optimizing the business environment, living up to the trust placed in us by both the government and enterprises.

We will also continue to uphold—our faith in tomorrow.

No matter where the future of investment promotion may lead, we firmly believe this is a noble profession where we can, with the utmost sincerity and goodwill, excel, grow stronger, and bring prosperity to our region.

Starting with “1 million,” we set out anew.