With some time still left before the event began, the Hangzhou venue was already buzzing with excitement.

Investment promotion professionals from Yangtze River Delta cities such as Suzhou and Anhui met colleagues who had traveled from Wuhan, Sichuan, and Guangdong.

At the registration desk, in the seating areas, and in the investment promotion product demo zone, greetings and conversations flowed nonstop.

Some exchanged contact information, others pulled out their phones to review projects, and still others—having just met—immediately began discussing the challenges they faced in their current investment promotion efforts.

Bringing people together across regions served not only to rebuild connections through dialogue but also to use investment promotion tools to link projects with resources.

01 Investment Promotion Professionals Gather, and the Exchange Begins

This closed-door exchange, themed “Evolution: Adapting with Resilience,” brought together investment promotion professionals from both within and outside the Yangtze River Delta, as well as companies seeking locations to establish operations.

Participants exchanged insights on market shifts and frontline experiences, focusing on industrial trends in the Yangtze River Delta, project matching, and practical investment promotion strategies.

The event featured regional data and market-oriented investment promotion methods, as well as insights from companies planning their expansion, real-world implementation cases, and hands-on demonstrations of investment promotion network products. Each segment had its own focus.

Ultimately, the discussion circled back to the daily challenges investment promotion professionals face: how to evaluate projects, how to engage with companies, and how to connect resources.

However, the discussions at the event began among the investment promotion professionals themselves.

Starting with discussions about their respective cities and industrial parks, the conversation quickly shifted to industrial directions, corporate needs, and the capacity of development zones to accommodate projects. When discussing industries of mutual interest, several people would naturally gather together; when encountering familiar challenges, they would readily share practical approaches and the pitfalls they had navigated.Before one topic was fully explored, new questions would branch off from it.

This is the most relaxed atmosphere when investment promotion professionals from the Yangtze River Delta region gather together.

Industrial chains within the region are intertwined, and companies often plan to expand across city boundaries. While different cities face similar investment promotion tasks, each has its own industrial foundation, cost conditions, and available space for development.

A single project may not be suitable for every location, and a particular approach is rarely directly replicable, but the experiences of different regions are worth discussing together—this is where the true value of the investment promotion community lies.

Discussions with the attending companies then shifted the focus from shared experiences back to the actual needs of the projects.

Investment promotion professionals are concerned with how much space a company needs, what requirements it has for facilities, why it is considering the Yangtze River Delta, and how it plans to proceed with site visits. For companies, this provides an opportunity to hear on the spot how different regions plan to accommodate their needs and to compare the investment advantages of various areas.

While companies articulated their needs in greater detail, local representatives highlighted their capacity to host projects based on local conditions. Through this back-and-forth, the discussion gradually shifted from “there is a project” to “what does this project need, and can we host it?”

02 On-site Project Presentations Heated Up the Venue

This time, the investment promotion network underwent a significant upgrade, making project matching smarter, more precise, and better aligned.

The most notable highlight was the official launch of User Link, which allows investment promotion professionals to view projects and contact companies anytime, anywhere. Many attendees downloaded and tried it out on the spot to experience this more direct method of engagement firsthand.

We conducted on-site presentations of key projects tailored to the regions represented by the investment promotion professionals in attendance.

Notably, companies with investment plans were also present to introduce their core products, production capacity plans, and market strategies, as well as their site selection priorities, industrial support needs, facility standards, and policy requirements.

During the post-event networking session, the atmosphere continued to heat up. Investment promotion officials from various regions proactively approached attending companies for one-on-one discussions, addressing key issues such as project details, industrial support, facility availability, and park amenities, and exchanged contact information on the spot.

This direct dialogue between industrial parks and enterprises in the same venue is precisely the kind of interaction both sides need most.

In reality, investment promotion professionals never lack project information; the challenge lies in determining which needs are genuine and which are suitable for the local area. Once a project catches their eye, can they contact the company more directly? And once negotiations begin, how can they clearly articulate the park’s advantages and facility conditions?

Investment promotion professionals seek more than just “one more lead”; they need a clearer understanding of corporate needs, more direct channels for engagement, and genuine relationships that can be sustained over time.

Ultimately, the investment promotion network is not merely a list of projects, but a genuine social tool connecting industrial parks and enterprises, anchoring its value in three dimensions: information, relationships, and context.

● In terms of information, what you see are verified needs

It presents not a static list of companies, but vetted and continuously updated project requirements. Industry focus, investment plans, and facility requirements are detailed in the project descriptions, allowing investment promotion professionals to first assess whether a project aligns with the local park’s development priorities.

● In terms of relationships, both parties are verified

Both investment promotion professionals and companies have undergone real-name verification, allowing them to initiate invitations and communicate online regarding specific projects. Investment promotion professionals are no longer dealing with vague company names, but rather with project contacts who have clear needs and are ready to continue the conversation.

● In terms of the user experience, you can jump straight into a conversation

Through User Link, investment promoters can view projects at any time and send company business cards, facility profiles, images, and documents during communication. Materials that previously required repeated organization and forwarding are now directly integrated into the conversation between both parties, allowing discussions to focus more quickly on industry, space, and implementation conditions.

From product demonstrations to real projects, from scanning QR codes to face-to-face exchanges, the concept of “connection”—a recurring theme in the investment promotion network—was concretely demonstrated at the event: only when a project is clearly understood can its suitability be assessed; only when both parties truly engage in dialogue can the connection move forward.

03 As the venue quieted down, discussions delved deeper

As the presentations progressed, the nature of the exchanges in the venue also shifted.

The smartphones that had just moments ago been scanning QR codes to view projects began jotting down data and insights displayed on the screen; some attendees listened while comparing the information to their local industrial landscape and infrastructure; and when issues relevant to their own work arose, they continued asking follow-up questions even after the presentation ended.

For the investment promotion professionals in attendance, the value lies not in how many sets of data they memorized or how many case studies they heard, but in re-examining the work they do every day.

Is their understanding of the industry still not thorough enough, resulting in a lack of specificity when introducing it to companies? Or, once a project enters the substantive implementation phase, are the task breakdown and coordination timeline still unclear?

This level of self-assessment determines whether investment promotion efforts should focus on balancing the quantity and quality of projects, or on dedicating time to companies that are a better fit and more likely to move forward.

The process of advancing complex projects has also led many to reevaluate the true meaning of “hands-on implementation.”

For a project to ultimately come to fruition, it takes more than just securing leads or negotiating favorable policies. Preliminary assessment, needs verification, breaking down key issues, coordinating among all parties, and continuous follow-up—each step requires patience and professionalism.

Therefore, what was recorded on-site was not just a set of methods, but also a series of questions to take back and ponder further: Is the local industrial direction clear? Is the information on existing facilities complete? Should the projects currently in hand be re-screened? Can complex issues be broken down and addressed earlier when they arise?

The exchanges among investment promotion professionals were another valuable takeaway. The challenges one region faces in attracting investment may have already been overcome by another; the experience one currently lacks might be found in a conversation with the person sitting next to you.

The closed-door meeting for investment promotion professionals has ended, but the connections continue.

Once projects are clearly understood, communication is established, and relationships are forged, this connection will continue to grow beyond the conference venue.

The Investment Promotion Network aims precisely to make it easier to establish these connections and ensure they stand the test of time.