This year has seen significant changes in investment promotion.

Numerous documents issued from the central to local levels all point toward standardizing local investment promotion systems.

The past practice of competing on land, tax breaks, and subsidies—a form of “inward-looking” competition—has been completely dismantled.

However, in the face of this new landscape, investment promotion professionals are generally facing a number of challenges.

High-quality project information is scarce, project matching processes are lengthy, and their own knowledge systems urgently need updating.

Traditional investment promotion methods are clearly no longer effective.

We observe that some investment promotion professionals have already adapted to these changes, beginning to explore new approaches and utilize new tools.

The "Investment Promotion Network" is also being recognized by an increasing number of investment promotion professionals, emerging as a new tool for accessing project information.

01 Service Optimization: Helping Investment Promoters Avoid Detours

Over the past year, in conversations with many investment promotion professionals, we have repeatedly heard this common frustration:

"We can’t find reliable project information, and there are barely any leads."

Even when project information is available, they often cannot reach the decision-makers responsible for site selection.

Verifying the authenticity of projects always requires a significant amount of effort.

Where exactly do these issues stem from? Is it a lack of information channels? Or are communication channels ineffective?

In fact, this stems from a significant information gap between investment promotion professionals and companies.

Investment promotion work requires direct engagement with companies and efficient communication.

Consequently, many investment promotion professionals have begun using [Investment Promotion Network], leveraging this platform to identify projects with genuine site selection needs and contact the companies’ site selection decision-makers directly.

To date:

7,720 investment promotion agencies have registered 14,092 certified investment promotion professionals 2,400+ new projects listed 55,455 successful business-park matchings These numbers represent trust—and a growing trend.

Users of the 【Investment Promotion Network】 span from Jiangsu, Zhejiang, and Shanghai to Sichuan, and even extend to Xinjiang and other regions.

We observe that investment promotion departments across the country are actively seeking more efficient and convenient methods for project matching.

We often hear feedback like this: “In the past, finding a single project might have required making over a dozen phone calls and navigating through several layers of bureaucracy.

Now, with [Investment Network], a company’s investment intentions and production scale are immediately clear; if there’s a match, a single call connects you directly to the company’s decision-maker.”

This actually reflects the core demand of today’s investment promotion professionals: “Information must be accurate, and connections must be direct.”

Centered on the core needs of investment promotion professionals, [Investment Promotion Network] continuously refines its membership services, building a more systematic and comprehensive service framework.

➢ Project Matching

Phone Matching: The platform allows users to filter potential projects by region, facility type, and industry sector. Once a promising project is identified, users can directly contact the company’s decision-maker by phone.

Shared Benefits: Member organizations can activate multiple accounts, allowing investment promotion professionals within the organization to share all membership benefits and efficiently allocate team resources.

Additionally, our professional site selection consultants will proactively push park information to enterprises, giving them more opportunities to reach out to companies.

➢ Promotional Exposure Priority Promotion: Property listings (such as factories, warehouses, and office buildings) posted by members are not only prioritized and featured on the platform’s homepage but are also simultaneously displayed across multiple channels on the corporate website’s homepage. This multi-dimensional approach reaches companies with site selection needs, increasing the park’s visibility.

Offline Event Participation: Members can participate in offline seminars we host in Beijing, Shanghai, Shenzhen, and other locations to engage in face-to-face discussions with investment promotion professionals from various regions, expanding their high-quality “investment promotion network” and facilitating resource exchange and knowledge sharing.

➢ Exclusive Member Support System

New Project Listing Alerts: When new projects are listed in your target regions, you will receive immediate notifications via multiple channels—including official accounts, service notifications, and SMS—allowing you to secure high-quality local projects ahead of the competition. Additionally, a dedicated service community is available to address your usage questions and precisely push high-quality project resources to you.

Exclusive Member Empowerment Training: To enhance platform proficiency and investment promotion skills, dedicated staff provide training that covers everything from account management and feature usage to outreach techniques, helping investment promoters quickly become familiar with the platform.

Crucially, we offer comprehensive support ranging from practical courses to in-depth resources. Member organizations can access free practical investment promotion courses provided by the GuChuan Training School and receive a copy of the book *The Great Revolution in Industrial Chain Investment Promotion*. This resource supports investment promoters throughout the entire process—from project identification and evaluation to follow-up and implementation—helping them enhance their practical capabilities.

The value of a tool lies in empowering people.

Moving forward, we will continue to optimize our services based on the genuine needs of investment promotion professionals, walking alongside each of them to seize more certain opportunities in an uncertain environment.

02 Finding the Right Project, and the Right People

After working in investment promotion for a long time, there are two things professionals fear most: first, unreliable project information that leads to wasted effort; second, dealing with the wrong contacts, resulting in poor communication.

Where exactly are high-quality projects hidden? How can you accurately reach target companies?

What [Investment Promotion Network] does is focus on “authenticity” and “direct connections,” helping investment promoters eliminate preliminary verification steps so they can focus their energy on what matters most: following up on genuine projects and connecting with key decision-makers.

First, we ensure the authenticity of projects.

Project leads don’t just appear out of thin air, yet unreliable information is everywhere.

To ensure the authenticity of project information, we first conduct multiple rounds of rigorous manual review to gather basic site selection details from the company.

Subsequently, through multiple phone conversations, we engage in in-depth discussions with the company, making comprehensive judgments from multiple perspectives to verify the authenticity of each project one by one.

Product details: We ask company representatives in detail about the output value and added value of relevant products, as well as their applications.

Reasons for Site Selection: We gain a deep understanding of where the company comes from and where it plans to go, to determine whether the reasons for the project’s location are reasonable.

Operational Scale: We assess the scale of production lines and facilities, as well as identify the upstream and downstream partner companies.

Additionally, we verify the company’s qualifications by reviewing its equity structure and development history.

Additionally, project information is continuously updated; new projects are added daily, and regular follow-ups are conducted. Projects that have completed the site selection process are removed from the platform.

Secondly, we ensure that investment promoters and the company’s site selection managers can communicate directly.

In investment promotion, even if a project is genuine, if the contact person is an intermediary or not a decision-maker, information is bound to be lost through multiple layers of communication, significantly reducing negotiation efficiency.

During the project verification phase, professional site selection consultants will focus on verifying and confirming that the contact is the company’s actual decision-maker or key representative.

Similarly, the investor must submit relevant documents and undergo real-name verification to confirm their identity.

Only after the authenticity of both parties’ identities has been verified can the investment promoter and the company’s site selection manager establish direct contact and begin communication.

We believe that direct communication between both parties is essential for making rapid, informed decisions and advancing the process pragmatically based on the most accurate information.

Ultimately, what we have built is not merely an information platform, but a trustworthy channel for project matching.

Here, connecting with corporate representatives is more efficient and faster.

A few days ago, I saw an investment promoter say, “Investment promotion will become increasingly difficult in the future.”

Investment promoters are not merely collectors of project information; they must become professional consultants who understand industries, understand enterprises, and are skilled at connecting resources.

And professional tools are the “trusted allies” on an investment promoter’s journey of growth.

In the future, [Investment Promotion Network] will continue to update and optimize its services. We hope to collaborate with more investment promotion professionals and become an indispensable partner in their work.