This plan has been formulated to thoroughly implement the national strategic deployment to vigorously promote new industrialization, build upon the capital’s unique positioning and characteristics, foster a fashion industry with international competitiveness, and meet the public’s growing demand for high-quality, diverse, and personalized consumption.
I. Development Goals
Focusing on the goal of building an international consumer hub city, we will vigorously cultivate a design-driven industrial ecosystem, implement the strategy of “expanding product varieties, improving quality, and creating brands,” revitalize traditional industries, unleash the potential of emerging industries, develop new future consumption sectors, and strengthen the supply capacity of fashion products, thereby establishing Beijing as one of the global sources of fashion innovation and trends.
By 2027, the scale of the fashion industry will have significantly expanded, its influence will continue to grow, innovation will remain vibrant, and the green development system will be increasingly refined.New products, renowned brands, premium goods, and trendy items will emerge in abundance, with significant improvements in category leadership, quality competitiveness, and brand influence. We will attract and cultivate a group of fashion design talents with domestic and international influence, and launch a series of Chinese design solutions; create a new batch of renowned Chinese consumer brands and develop a series of national-level “Digital Three Products” application scenarios; attract and nurture a group of internationally renowned benchmark enterprises, and establish a series of distinctive fashion industrial parks, such as those in Zhangjiawan, Tongzhou, and Xiaotangshan, Changping.
II. Key Development Areas
(1) Accelerate the Application of Cutting-Edge Technologies to Develop Tech-Infused Trend-Setting Products
1. Smart and Digital Electronics. Promote the deep integration of electronic products with technologies such as artificial intelligence and the Internet of Things (IoT). Strengthen design-driven innovation, encourage the enhancement of product intelligence, and focus on personalized and customized needs. Support the launch of trendy portable wearable devices and the development of new products such as AI-powered personal computers. Support the development of a smart terminal product ecosystem centered on smartphones and build an interconnected device ecosystem. Accelerate the construction of application scenarios to enhance the user experience of virtual reality (VR) and augmented reality (AR) devices in entertainment sectors such as home entertainment and interactive gaming.
2. Smart Home Trends. Support the integrated development of high-quality Chinese-style furniture and modern smart home systems, addressing the specific needs of the elderly and children to create smarter, more convenient, and more comfortable living spaces. Encourage the development of furniture and home furnishings that combine practical functionality with artistic appeal, and implement reverse customization, personalized design, and flexible production. Encourage the launch of new smart home products, enriching features such as biomimetic design, multimodal interaction, and emotional services, while expanding the application scenarios of robots in home life.Promote the transition from smart individual devices to whole-home smart systems, deliver comprehensive home ecosystem solutions, provide immersive home renovation experiences, and actively expand “person-vehicle-home” scenarios.
3. Trendy Smart Mobility Products. Seize technological trends such as smart interaction, autonomous driving, and cutting-edge materials to create stylish automotive products, enrich new smart experiences, and transform cars into new spaces for mobile living.Encourage the R&D and launch of new high-end vehicle models with a stronger sense of technology and fashion, and expand into overseas markets. Support the development of multi-sensory smart driving products, applying technologies such as extra-large touchscreens, holographic projection, and smart interactive assistants to explore cutting-edge scenarios including in-car entertainment, health monitoring, and emotional sensing. Encourage the provision of personalized customization services to users through models and technologies such as modular platforms, brand collaborations, and information recognition.
(2) Strengthen Product Design Capabilities to Create Fashion-Forward Luxury Brands
4. Premium Apparel and Accessories. Encourage the organic integration of modern lifestyle aesthetics with traditional cultural elements, utilizing new materials, technologies, and processes to continuously and rapidly launch new products.Advocate for enhanced innovation in fashion accessory design and materials. Support the application of digital technologies such as AI pattern-making, 3D printing, and virtual try-on to provide customized and personalized services, achieving synergistic innovation between “small-batch rapid response” and mass customization. Encourage in-depth exploration of millennia-old clothing and costume culture, strengthen data sharing on Chinese aesthetics within the industry, and spark inspiration for new national-style trends. Promote sustainable fashion, encourage the development of functional and eco-friendly materials, and expand the application of environment-adaptive smart materials.
5. Premium Beauty and Personal Care Products. Focus on skincare, medical aesthetics, color cosmetics, and perfumery sectors; optimize mechanisms for cultivating and developing domestic brands; and encourage international luxury brands to establish R&D and production bases in Beijing. Promote the continuous improvement of the entire beauty and health industry chain, including R&D and design, digital intelligent manufacturing, testing and inspection, exhibition and experience, and platform-based transactions.Encourage innovative R&D in cosmetic ingredients, drive the upgrading and transformation of downstream manufacturing, promote the development of personalized beauty services, and encourage improvements in skin testing and analysis capabilities as well as flexible production capacity. Support the cross-sector integration of “medicine” and “beauty” to expand new frontiers in beauty and cultural creativity.
(3) Leading Fashion and Lifestyle Trends, Developing New Health Products
6. New Healthy Food Products. We encourage the creation of the “Beijing Culinary Style” brand as a hallmark, and the establishment of a diverse, nutritious, and safe food supply system. We encourage the in-depth exploration of the refined traditional culinary culture of the “Imperial Kitchen,” revitalizing classic flavors, enhancing the visual appeal of food, and accelerating product quality upgrades and iterations.Promote the establishment of a diverse, nutritious, and safe modern food supply system. Encourage the development of healthy products that are low in sugar, fat, calories, and processing. Develop trendy wellness beverages and healthy snacks based on the concept of “food as medicine,” proactively plan for synthetic biology foods, advance the research and development of new sustainable food ingredients and the optimization of food processing technologies, enhance functional food components, and improve dietary nutrition.
7. New Sports Equipment. Promote technological innovation and functional upgrades in sports equipment to set trends in fashionable sportswear. Support the development of smart, high-end fitness equipment and promote product evolution toward lightweight, refined, intelligent, and entertaining designs. Develop specialized outdoor sports equipment for scenarios such as winter sports, road running, cycling, trail running, and camping, and support the research and development of sustainable products that integrate multifunctional design, smart sensors, and high-tech fabrics.Encourage the expansion of service scenarios for sports equipment by introducing technological elements such as smart voice recognition and virtual reality, and enriching features such as online communities, sports competitions, and fitness games.
8. New Lifestyle Products.Focus on the full spectrum of healthy family living, combining user-centric design with smart health management technologies to encourage the creation of a new generation of smart health product portfolios. Promote the application of technologies such as biosensing, artificial intelligence, and AR to develop “cutting-edge” fashion items in sectors including beauty and hair care, personal care, and pet supplies. Support the R&D and production of products tailored to scenarios such as maternal and infant care, travel, and sports recovery. Drive the deep integration of products with immersive health experience scenarios to provide more interactive, personalized health management services.
(IV) Promoting Cross-Industry Integration and Shaping Creative Masterpieces
9. Fine Arts and Crafts. Deepen the cultural roots of the ancient capital, innovatively integrate traditional crafts, support original design and cross-industry collaboration, and encourage the creation of both rare treasures and trendy items. Promote multidimensional innovation and transformation of traditional crafts such as the “Eight Masterpieces of Yanjing,” foster contemporary trends in arts and crafts design, and strengthen the application of intelligent design assistance, high-precision processing, flexible smart manufacturing systems, and eco-friendly materials to comprehensively enhance the industry’s capabilities in customized, flexible, and large-scale production.We will promote brand-oriented operations among arts and crafts enterprises, build an immersive and experiential cultural consumption ecosystem, and advance a full-industry-chain layout encompassing IP development and licensing, art workshop experiences, jewelry appraisal and collection platforms, and art brokerage services.
10. Premium Cultural and Creative Derivative Products. Focus on exploring elements and symbols of Beijing’s unique cultural identity and its status as the “City of Two Olympics,” strengthen brand-oriented operations, and drive the innovation and upgrading of cultural derivative products. Encourage the integration of IPs such as the Forbidden City, the Great Wall, and Peking Opera, combining modern design and technological methods to develop cultural and creative products that blend Chinese aesthetics with a contemporary sensibility. Encourage the development of creative trend-driven products and support the creation of smart toys, blind boxes, and collectible figurines.Enrich the portfolio of digital cultural and creative products, actively develop emerging sectors such as virtual fashion, and support the creation of distinctive creative masterpieces through the “digital twin + local culture” model.
III. Key Special Initiatives
(1) “Design + Artificial Intelligence” Enhancement Initiative
Plan and establish a Future Design Laboratory to promote collaboration among industry, academia, research institutions, and end-users, and explore innovative mechanisms for the commercialization of research outcomes. Encourage enterprises to conduct innovative demonstration applications of vertical AI large models in the design field, build standardized design element datasets, and utilize generative AI design, virtual prototyping, immersive user experiences, and intelligent design-manufacturing interactions to shorten R&D cycles, accelerate product iteration, and achieve cost reduction and efficiency gains.Strengthen the independent R&D and promotion of digital and intelligent industrial design toolchains; support enterprises in building process parameter libraries and specialized material repositories; and foster an ecosystem for intelligent design applications.
(2) Service-Oriented Manufacturing Expansion Initiative
Create a group of benchmark enterprises that are “excellent in manufacturing and proficient in services,” and encourage enterprises to share resources and capabilities in R&D, design, production, and market services with upstream and downstream partners in the industrial chain.Foster a group of industrial internet platforms to help enterprises achieve seamless integration of online order processing, collaborative manufacturing, and agile supply chains, thereby promoting the standardization and connectivity of the entire industrial chain. Organize and establish a group of design-driven “small yet exquisite” and “small yet beautiful” fashion workshops, gather design talent, create demonstration models of lean production covering the entire process from R&D to small-batch prototyping, strengthen the alignment between design and market demand, and develop production models that involve users in both design and manufacturing.
(3) Green, Low-Carbon, and Sustainable Development Initiative
Guide enterprises and universities/research institutes to research, develop, and produce biodegradable, recyclable, all-natural, and renewable materials, and expand the application of sustainable materials. Encourage enterprises to cultivate green innovation design capabilities, utilize digital technologies to promote green production processes, and organize the creation of green factories and garden factories for fashion product manufacturing. Support the development of new models for recycling and sharing services based on “Internet+” and “Smart+”. Encourage enterprises to obtain authoritative international certifications for sustainable development assessments and to conduct product carbon footprint calculations and carbon labeling certification.
(IV) Action Plan for Building Experiential Consumption Scenarios
Encourage the creation of immersive experiences that are “worth seeing, worth playing with, and worth buying,” expanding consumption scenarios such as brand flagship stores, intangible cultural heritage exhibition halls, interactive technology zones, and historic and cultural districts. Develop new retail models that integrate product awareness, brand display, and in-depth experiences to stimulate product consumption and enhance product premium pricing capabilities.Establish creative markets in commercial districts, tourist attractions, and cultural industry parks to diversify consumer supply scenarios and meet demands for creative, personalized, and emotional consumption. Support the initial trials and deployment of robots in sectors such as education, healthcare, and elderly care to accelerate product R&D iteration and expand the after-sales service market for robots.
(5) Fashion Industry Hub Cluster Initiative
Establish a number of fashion-themed industrial parks that provide multifunctional spaces integrating design, manufacturing, exhibition, and live streaming, thereby building a diverse and open fashion ecosystem. Attract and cultivate a group of internationally renowned benchmark enterprises, encouraging them to establish design and R&D headquarters, brand headquarters, and sales headquarters in Beijing, and build a collaborative model characterized by “centralized R&D and design, networked production and manufacturing, and platform-based service functions.”Accelerate the construction of the Zhangjiawan Design Town to create an incubator for fashion enterprises. Promote the development of the Changping Xiaotangshan Beautiful Intelligent Manufacturing Park into a hub for the R&D and manufacturing of high-end cosmetics and medical aesthetics and health products, integrating customization, intelligence, and digitalization.
IV. Support Measures
(1) Coordinating Resources for Collaborative Support
Coordinate high-quality resources across the city in commerce, culture, tourism, and other sectors, leveraging regional development strengths to enhance the marketing and promotion of fashion products. Fully utilize existing national and municipal policies, and research and formulate policies in areas such as industrial design, brand building, and service-oriented manufacturing. Provide preferential policies to support personalized services in the cosmetics sector. Encourage financial institutions to innovate products and services to meet the financing needs of the fashion industry and support corporate mergers and reorganizations. Release the “Beijing Fashion Experience Map” and establish a multi-dimensional publicity and promotion system for the “fashion industry” to strengthen the promotion of fashion momentum.
(2) Strengthening the Recruitment and Cultivation of Fashion Talent
Actively recruit leading talents in the design field from both domestic and international sources, improve the talent service and support system, establish a number of master studios, and build a series of “Fashion Silicon Valley” industry-education integration bases to connect the entire “classroom–laboratory–industry” chain. Support leading enterprises in collaborating with universities to promote “order-based classes” and “modern apprenticeship” training models, and implement a four-in-one project-based training model integrating “job requirements + skills training + skills assessment + employment services.”
(3) Vigorously Promote Brand Development
Consolidate and pool fashion resources; encourage enterprises to participate in major domestic and international fashion events, shows, and runways; leverage platforms such as shopping seasons, fashion weeks, major competitions, and exhibitions; utilize resources from mainstream media; and harness the advantages of new media channels—including social media and live-streaming e-commerce—to promote brands. Vigorously advance brand development, cultivate a group of well-known brands with a global perspective, Chinese cultural elements, and Beijing characteristics, and create a portfolio of renowned Chinese consumer brands.
(4) Strengthen Intellectual Property Protection
Improve the municipal and district-level patent administrative adjudication system, strengthen protection for invention, utility model, and design patents, and enhance the protection of geographical indications. Provide rapid rights protection services, including legal assistance and dispute mediation. Offer patent pre-examination services in the fields of digital intelligence and intelligent driving, support high-quality patents in entering the National Intellectual Property Administration’s fast-track examination channel, shorten patent application review cycles, and facilitate rapid patent protection for innovative achievements.
