Xiaomi Automobile makes additional investment, and the third phase of its factory lands in Beijing.

The "star" company's expansion of production is naturally a taste of sweetness.

Lei Jun has repeatedly publicized his thanks to the Beijing government.

As far as the local area is concerned, this is a recognition of the business environment.

Millet car investment factory, witnessed the PK of investment services.

Beijing government, won the auto industry "turnaround battle".

01 Beijing Merchants

Millet official announcement of the car, all over the have thrown out investment "olive branch".

Wuhan played the emotional card, Hefei with a mature industrial chain low-key approach.

The fierce competition for investment finally ended with a landing in Beijing Yizhuang.

At that time, Shanghai had Tesla, Guangzhou had Xiaopeng, and the pattern of the new energy automobile industry was beginning to be finalized, while Beijing was catching up.

So, the millet car landing, carrying Beijing "bend the road to overtake" high hopes, pulling GDP, manufacturing transformation and upgrading, providing more employment opportunities, the significance of self-evident.

Facts have proved that Beijing this "turnaround battle" won, millet factory show amazing efficiency, highly intelligent, automated, an average of 76 seconds off the line a new car.

Despite full production, the order delivery cycle is still up to 30 weeks or more.

This is not only an "acceleration" of production, but also a critical moment for the local layout of the new energy automobile industry.

In the first five months of this year, Beijing's new energy vehicle production has exceeded 205,800 units, up 147 percent year-on-year.

Importantly, the single-month output has also surpassed that of some of the major auto manufacturing provinces, demonstrating a strong latecomer advantage.

With the new YU7 selling like hot cakes, capacity expansion has become a top priority.

It can be predicted that once the second and third phase of the millet plant is put into operation, Beijing's new energy automobile industry will usher in growth, impact on the national production of the top ten, mastering the right to speak of new energy vehicles.

The addition of Xiaomi's car has completely activated Beijing's automobile industry and revealed the government's home base for investment.

In Yizhuang, Xiaomi Auto differentiates itself from Beijing Benz and Hyundai.

In 2024, the output of new energy vehicles in the region exceeded 250,000 units, accounting for 85 percent of the city's total, with a significant industrial agglomeration effect.

Beijing does not fight alone, in addition to the millet in Yizhuang, Shunyi is relying on Ideal Motors, plowing into the programmable and high-pressure platform technology, and constructing a complete chain of "R & D - pilot - mass production".

This model of inter-regional synergistic development breaks the traditional situation of investment promotion and creates a good synergy of industrial development.

In the new energy automobile track, the essence of the local government to compete for the project, is the advanced technology, talent, capital of the all-round competition.

And the results of the competition may be directly related to a city's future industrial direction and economic development.

02 The company's urgent need to send charcoal in the snow

When it comes to the critical period of production capacity expansion, the third phase of the Xiaomi Automobile factory is located in Yizhuang, Beijing.

This is undoubtedly a vote of confidence in Beijing's business environment.

"I would like to thank Beijing for this fertile land, which has given birth to millet."

In the past two years, Lei Jun has publicly thanked the Beijing government many times.

In the beginning stage of millet car-making, facing production qualification, factory construction and other core problems.

Beijing did not stop at verbal support, but in the form of "special approval" to help millet quickly obtain qualifications, and in the site selection, environmental assessment, construction and other whole chain to provide efficient and pragmatic services.

The first phase of the project, which began in April 2022 and was completed in June 2023, will be ready for mass production in 2024," he said.

The amazing speed of Xiaomi can't be separated from the close cooperation between the government and enterprises behind it.

More important than the "icing on the cake" is the "snow in the charcoal" at the critical moment.

The government takes the initiative to solve the core pain points of enterprise development in order to establish irreplaceable trust and adhesion.

The car is not just about technology development, but also about the ability of the entire industrial ecosystem to work together.

It is understood that within a 3-hour drive around the millet factory, 95% of the smart trolley parts suppliers have been gathered.

This kind of "home" industry supporting, greatly reducing the production cost and logistics cycle.

We will zoom to Beijing Yizhuang, around the Beijing Benz, millet car, BAIC new energy and other leading vehicle enterprises, has gathered BAIC Lear, ZF, Hainachuan nearly 40 domestic and foreign well-known parts and components enterprises.

This shows that, to create a "can not move away, can not leave" industrial clusters, is the key to attract and retain leading projects.

For the government investment, the long-term trust of enterprises is the optimal business environment.

Serving the existing enterprises with heart and soul, and continuously improving the satisfaction of the service, let the enterprises become the "spokesman" of the place.

03 Leveraging the chain master symbiotic win-win

Millet car rooted in Beijing new energy automobile industry chain to bring new vitality.

The rapid growth of its own production at the same time, a strong magnetic effect is also gradually appeared.

The upstream supply of parts and components, midstream intelligent manufacturing equipment, downstream sales and services, as well as software, artificial intelligence and other supporting industries, are accelerating the gathering and upgrading to Yizhuang and its surroundings.

Ningde Times' first battery plant in North China is located in Yizhuang, which is a strong proof of the "chain master" effect.

For enterprises, it is important to find a suitable soil for growth, deeply integrate into the local industrial chain, and develop together with the regional economy in order to realize the real "rootedness" and "prosperity".

Put on the investment, can not just focus on a single project, but also to penetrate the "chain thinking".

First of all, the main chain of enterprises to good service, take the initiative to help it find upstream and downstream partners, docking resources, the introduction of projects.

Secondly, this is by no means a one-person job, and must rely on teamwork.

Industrial chain investment is a systematic project, the need for professional teams to work closely together, in-depth study of the mapping of the target industry, around the "chain master", accurate complementary chain, chain extension, strong chain, the upstream and downstream key links one by one layout in place.

However, when drawing on the experience of millet car investment, we must stay awake.

Currently, the car companies within the volume of serious, far more than imagined, some for cost reduction and efficiency relocation of headquarters, some due to overcapacity to reduce prices and promotions.

Competitive pressures have spread from the OEMs to penetrate the entire industry chain, supplier payment period is constantly stretched, capital turnover difficulties and other issues are increasingly prominent.

Some time ago, 17 key car companies jointly committed to "pay the account period of no more than 60 days", is the industry under pressure, the risk of increasing the clear signal.

Not all places are suitable for car manufacturing, the automobile industry chain is huge and complex, on the land, talent, industrial base, supporting capacity, resource endowment requirements are extremely high.

Investment must not only look at the concept of hot, we must know how to leverage the "chain master" enterprises to build the industry chain, but also to maintain rationality, according to local conditions for development.

Car companies to choose a site, in the end, is the place of land, talent, industry supporting the competition.

The expansion of millet car production, but also let us see the Beijing government investment in the home base.