Sitting in the office, can not see the investment problem.

Down the enterprise, into the factory, feel the real situation, there is always a gain.

Projects can not land, depending on the enterprise "fine-tuning".

Both professional ability, but also riveting stamina.

Capturing effective information, how to follow up the project?

Insight into the investment demand, seize the core advantages, do a good job of business services.

Investment of the most powerful "advertising", from not self-talk.

01 enterprise site selection tug-of-war

Investment, stand up to scrutiny.

Don't always calculate, what the business can bring.

There are core concerns with any project site selection.

Simply put, capturing one or two elements is enough.

An investment director, in a heart-to-heart conversation, mentioned:

Don't just talk about "what they have", you have to ask "what the business needs".

To put it in more detail, know how to dismantle the site selection requirements.

Rather than, take the park planning, advantage of eloquent talk, but ignored the real concern of enterprises.

Quite a few places, only focusing on large projects, the small projects do not care.

Even, a look is not the intention of the local, not at all contact.

To be honest, how much of the investment work is "hit and miss"?

In the "tea will talk about investment" thinking salon, shared the experience of project follow-up.

A Shenzhen-based company that makes spare parts for laser equipment.

The total investment is 10 million dollars, looking for 1,500 square meters of factory buildings in Tianjin.

Generally speaking, this kind of investment leads is the easiest to "lose".

First of all, most of them are small projects that no one can see.

Then, it is believed that the enterprise intention area is settled.

In fact, this is not the case, this kind of project Tianjin, Hebei and other neighboring regions can be contacted.

Enterprise site selection, at first only a rough range, and is not clear about the advantages of investment in various places.

In the project follow-up, verified to this Shenzhen enterprise, is specialized in new, innovative small and medium-sized enterprises.

This time to prepare for the planned expansion of production, Beijing and Tianjin business accounted for more than 75% of the full market.

In order to give Beijing, Shandong customers to do supporting, mostly from industry leaders and state-owned enterprises.

The company attaches great importance to the price and suitability of the plant, as well as the recruitment conditions, and there is also a high demand for technical personnel.

To start with, the question is, must enterprises consider low rent parks?

No, the project side calculates the comprehensive cost account, which is behind the "demolition demand".

At that time, we established contact with the enterprise and learned that the site was very urgent, and the equipment wanted to enter the site after three months.

In the investment demand, dismantled a few points:

Concerned about the distance to Beijing, plant suitability, staff accommodation and living facilities.

In addition to this, the business decision maker was found, not the owner of the business, but his wife.

This means that not only focusing on the investment and development of the place, but also soft needs such as children's education and commuting convenience, these hidden conditions are also key points.

Enterprise site selection, the surface of the "intentional area, the scope of consideration" is only a preliminary outline, the real demand needs to be detached from the cocoon.

02 Investment advantage counting the detailed account

"Return of taxes, land premiums, all prohibited".

This conversation took place between the investor and the person in charge of the park.

At this stage, most companies are aware of the "strict adherence to the bottom line of investment".

For the investment director, some conditions can not be negotiated, and want to take the enterprise first to calculate the detailed accounts.

Back to the Shenzhen enterprise, in the process of site selection, Tianjin three parks at the same time competition.

The project party inspection, the morning was received by the A park, the afternoon rushed to the B park to discuss.

In fact, the deputy mayor of the location of the C park, has long led the team to Shenzhen to visit the enterprise.

Investment, the same place, different regions compete, but also belong to the common thing.

In the promotion of the project, we compared the A, B, C Park:

Rent, 9 yuan / ping, 24 yuan / ping, 21 yuan / ping.

Distance to Beijing, 145 kilometers, 70 kilometers, 110 kilometers.

Supporting enterprises, 10min, 40min, 40min.

Thresholds for entering the park, no requirement for investment, investment of 20 million, and investment intensity of not less than 3 million per mu.

In the "tea will be friends talk about investment" thinking salon, for the investment promotion bureau chief question:

Please listen to the question, the project fell in which park?

The answer is that the spare parts project of Shenzhen laser equipment was finally settled in B park.

What enterprises are most worried about, you should specialize in.

Is there a lack of key support, logistics costs are too high? Or is it that you can't keep the talent?

These "choke points" will be transformed into "breakthroughs" for the project.

For enterprises making precision parts, there are special requirements for load-bearing, floor height and electricity in the plant.

If the professional ability is not good, the recommended jurisdiction carrier situation, location, etc., there may be a mismatch with the actual needs of the project.

At the same time, tapping into the corporate decision-makers, to target the pain points and demands of the boss's wife, to show the comparative advantages of the park.

At that time, news suddenly came that the project intended to choose another site, and it looked like C Park had jumped the gun.

On the one hand, I was worried that the project would be "aborted" due to uncontrollable factors, and I analyzed the reasons from the perspective of the enterprise.

On the other hand, the failure to carefully assess the feasibility of the project may result in a huge waste of resources.

New policy landing, investment has changed, from "hard preferential" to "soft service".

We jumped out of the park to see the park, from enterprise investment, long-term development, highlighting the B park around large enterprises, universities and institutes of industrial projects, can bring supporting advantages, as well as mention the scarcity of carriers.

Importantly, being in the middle of Beijing and Tianjin, it is only 1.5h drive away from customers, and also has certain advantages of shipment, which is only 40 minutes away from the suppliers where the competitor parks are located.

Currently, the companies housed in Park B have high background qualifications and technological content, the park's infrastructure is mature, and the property costs are low.

At the "Tea and Friends Talking about Investment" Salon, a director of investment promotion mentioned:

Investment is not only about attracting projects, but also about building connections and making friends.

As far as business decision-makers are concerned, the boss's wife is also concerned about the area's supporting facilities and educational resources, such as children's schooling and the purchase of a house.

We have sorted out and summarized all of them from the project undertaking program to kindergartens, primary and secondary schools, as well as house accommodation on the right.

It is this kind of professionalism and patience that makes corporate decision makers have a "preference" for B Park.

Special "through type" service, the responsibility in the heart, shoulder, down to earth, in order to let investors rest assured that the development.

The phrase, don't just want to "complete the task of investment", we have to think about how to let the enterprise long to make money.

The face of long-term tracking but not landed the project, choose to quietly plow, a long time for success.

Both to have "grab the project" of hard work, but also to have "wait for the flowers to bloom" of determination.

Investment is not to grab the project, but to find a partner; service is not to do appearance, but to solve the problem.