Everywhere, there is a set of "investment scripture".

The closed-door meeting in Beijing, who came?

The Beijing Office, the Investment Promotion Bureau, and state-owned enterprise platforms.

At the "Tea Meeting and Talking about Investment Promotion" Thinking and Sharing Salon, different voices were heard.

A director of the investment promotion bureau, the exchange mentioned:

The investment promotion people group group, to "people" as the entry point.

The head of the state-owned investment company also said that the investment focus from the back end to the front end.

The most important concern is that the project acquisition and business docking.

Not only is the time to polish, but also a holistic and synergistic war.

01 Farewell to single combat

Invitation to investment, play a good combination of punches.

But sometimes, it is the intention.

There are, suffering from project acquisition, enterprise docking.

Daily deal with a variety of information, effective contact is not much.

There are also, the investment promotion director to launch the force, the following people do not perform well.

The biggest problem is that some of the personnel have absolutely no experience in investment promotion.

Even, in order to publicize the park, the circle of friends can send five or six a day.

Or, all kinds of open promotion meeting, do video number, want to be seen by enterprises, the effect is also general.

Besides that, managing from the top down involves quite a few places.

For example, carrier information, investment process, customer information, tenant information.

Inviting investment is not a matter for one or two people or one or two departmental organizations.

Behind it is, the project to get follow-up, park promotion and publicity, professional ability to enhance the management of the organization synergistic "combination punch".

In the field of industrial investment, we believe that the use of good tools, all of these can be solved.

[Merchants network] to build a platform to link the park enterprise, become the two sides of the docking channel.

In particular, find the key people in the enterprise, quickly establish contact, just a key to dial the phone.

On the scene, many investment promotion director into the platform, certified to carry out the experience of project docking.

For how to use, contact enterprises, as well as some functions, a detailed consultation and exchange.

We rely on the "investment network" and "choose where" two platforms, there are investment plans of enterprises will take the initiative to consult.

It means that the investor can directly link to the investor by uploading the park information and carrier parameters after the investor is certified in the investment network.

Simply put, enterprises will also take the initiative to contact and communicate with the phone after seeing the information of the park's investment people.

We have been talking to government parks around the world, and one problem has been mentioned repeatedly:

Because of the lack of professionalism, the investment promotion team is out of touch with the market, and it is difficult to be an "insider".

[Merchants Network] provides relevant courses, from enterprise site selection to project follow-up, as well as industrial investment content, are open to the public.

For example, most of the enterprise site selection, not exactly on the intention of your area, how to attract this project, is also a method of investment promotion.

When you find the leads, can you recruit the business, follow up strategy and negotiation skills, are a discipline, through accumulation and learning, to enhance the professional quality and comprehensive ability.

As a manager, investment attraction is not only a one-man operation, but also more concerned about organizational synergy.

At the scene, the speech of a director of investment, more impressive.

He mentioned that investment relies on all of us, mobilizing the enthusiasm of different departments to draw a good "concentric circle".

This means that you can't go it alone, you need to make a fist out of your fingers and build a tower out of sand.

For investment management, there is no sound organizational mechanism, there is no way to carry out in an orderly manner, to achieve the desired results.

Some good projects do not lead in, it is possible that some of the details of the service is not in place and "abortion".

And how many thousands of square meters of unused carriers remain? How to sort out the information of enterprises in different industries? Where do the project leads come from and who is following them up?

Next, [Merchants Network] will realize a full-process management system in terms of customers, carriers, projects and teams.

Inviting investment, fast horse and then whip, scientific and effective management and meticulous and powerful supervision, are quite important.

02 Project follow-up details

Enterprise site selection, is a tug-of-war.

On the scene, several Beijing Office of the investment promotion people to exchange:

There is a project this year, talking about half a year.

Relying on not only the polishing of time, but also the comprehensive strength of all aspects.

It is worth mentioning that investment promotion services should be a little deeper than the needs of enterprises.

Multi-dimensional interpretation, professional analysis, undertake the program, any details are not spared.

In fact, investment promotion people have to understand the enterprise more than the enterprise.

In the project attraction, sometimes investment promotion competitiveness is not the strongest.

But, in the end, these projects have landed on the ground, relying on what?

At the "Tea Meeting and Talking about Investment Promotion" Thinking Salon, the influencing factors behind the landing of projects were explained.

An R&D-to-production company that started a site selection program was matched with academic faculty.

It started as a search for office buildings, and when the project decision maker was approached, it was realized that it was a search for factory buildings in Tianjin.

We have seen that some local investment, also fell into a misunderstanding:

Only focus on the "big projects", the small and medium-sized projects do not care, not yet understood clearly, directly not docking.

At that time, we got investment clues, repeatedly invited enterprises to "see not above", and know that they visited four or five parks.

Because of the lack of adhesion with the enterprise, trust is not enough, the beginning of follow-up are avoided.

Every time I wanted to take a company on a tour, I ended up saying, "Let's think about it". This state of limbo is a real pain in the ass.

In order to win the project, we did a detailed analysis and study in terms of sustainability, stability, efficient promotion, and service support.

We analyzed every aspect of the project, from the analysis of the company's current market to the parameters of the plant and the surrounding routes.

The most important thing is to seize the enterprise has a strong demand for settlement, as well as the recruitment of personnel, park support, carrier space are given to answer and compare.

Investors have their own region of industrial demand, resource endowment, etc. as a matter of course, but not enough research on the needs of investors, not from their point of view, "fine accounting".

Projects to attract pre-projects, we must be clear about the costs of investors. For example, rent, utilities, raw materials, labor, transportation and so on.

Even, how much does it cost to invest elsewhere? What is the cost to the region? Move over to be able to reduce the cost of how much?

In this way, a detailed analysis of the accounts, to find the comparative advantages of the local area, within the scope of the license to provide services than the needs of the enterprise to go a little deeper, and constantly thinking about "how to attract enterprises to the park".

For the project, carry out personalized research and analysis, so that investors can see the local location, industry, cost advantages. This is both a service and a way to enhance the sense of belonging of enterprises.

While it is only an investment program, but for the enterprise is more like a development plan, the path of development and blueprint from the settlement is clearly visible, even more detailed than the enterprise's own program.

Only stand in the investment point of view, and actively address the needs of site selection, in order to become friends with the enterprise, to retain the project.

From "just call" to "contact enterprises"; from "just upload" to "link resources "

From "just calling" to "contacting enterprises"; from "just uploading" to "linking resources"; from "advancing step by step" to "consultant for enterprise site selection".

Trust is the foundation of all cooperation, and sincerity is the best way to harvest fruits.

So, it is crucial to follow up the project in a very short period of time, from the communication with enterprises to keenly capture the investment demand, and form a response to the undertaking program.

In order to attack the project, the excellence, non-stop, just to more "professional" to attract enterprises.

If the investment is the economic work of the "sharp knife", then, investment is this "sharp knife" behind the whetstone.

This exchange, we are immersed in a strong atmosphere of mutual learning, not only the sharing of investment experience, but also through the [investment network] and enterprises to produce an effective docking, constantly throwing questions, the formation of investment circle, as well as sharing the project to get to the point of view of follow-up.

"Tea with friends to talk about investment" Think Sharing Salon (Beijing Station) concluded, thank you again for taking the trouble to come.