All over the investment promotion, sprinting "half a year examination".

At the end of May, I heard a few investment promotion bureau chief exchange.

Some regions have completed the first half of the investment mission ahead of schedule.

Almost every month, there are docking enterprises, visit the project target.

There are other places where the pace of investment is relatively lagging behind, where is the problem?

Whether the project docking to find people, park publicity did not, investment knowledge has not been accumulated, the team managed to land how many.

Don't be a "layman", more "professional words". The first step in the process is to make sure that you have the right tools for the job, and that you have the right tools for the job.

The "Tea and Friends" Salon will be opened in Beijing on June 19th (next Thursday) to exchange investment strategies, share project experience, and expand human resources, so come and sign up!

01 Merchants competitiveness play a good combination of punches

Since the beginning of the year, the investment team have gone out.

Everywhere, almost all are going out to attract business.

Correspondingly, the enterprise docking, project follow-up, cooperation negotiations.

Toward the end of the first half of the year, there are 20 days time, how is the work of investment around?

Some places, half are not completed. In investment efforts, is going further.

A director of investment promotion mentioned, not only that, the assessment is being decentralized.

From prefecture-level cities to districts and counties, and then to the heads of various chains, investment bureau chiefs and other people in charge, take the lead in seeking investment, running enterprises, looking for projects.

Now, KPIs alone are not enough, but also the implementation of the responsible person.

How many times a month to go out, how many projects have been contacted, how many are being followed up, regular reports, inventory of business demands.

If you break it down, there are several areas of concern.

How to get projects and contact key people in enterprises? How to publicize and promote the park, how to be clear, accurate and targeted?

Further down the line, it involves the professional ability to attract investment. For example, the important links in the project follow-up, related industrial knowledge, and business negotiation skills.

Even the management and supervision of the investment team, as well as the dynamic adjustment of investment strategy.

Whether it is project acquisition, publicity and promotion, or investment knowledge and team management, all affect the competitiveness of investment.

Based on this, the use of [investment network] as a core tool to achieve docking projects, publicity parks, charging and empowerment, as well as the follow-up will be added to the investment management functions.

Enterprise key people contacted, publicity and promotion to do a good job, investment promotion ability to improve the team management also landed, in order to promote the investment work to make a breakthrough.

Investment, not only have the determination to work hard for a long time, but also have the ingenuity to make use of the force.

02 Project follow-up details is the key

Six months down the line, see a lot of enterprises.

Into the "detailed discussion" of only a few, really to the landing stage is a minority.

Project follow-up is not a simple transfer of information and coordination of affairs.

From each link to the depth of the details, the sincerity of the enterprise is far from enough.

The key is to capture the core demands of the project. Simply put, it is insight.

Sitting in the office can not see the problem, down to the enterprise always gain.

Look at the case first, when the investment leads, learned that the R & D-oriented enterprises, basically do not do production.

In the follow-up found that the other party is an academic teacher consulting, it is not clear whether the enterprise is looking for plant or office building.

Because the contact is not the key person of the enterprise, resulting in the project needs at the beginning of the deviation.

Through excavation, research and analysis, the enterprise, although not a large investment, but the qualification is very good, belonging to Beijing's "specialization, specialization and innovation".

When we contacted the person in charge of the enterprise, we were able to seize the key point of the site selection requirements, new materials companies looking for a single factory building in Tianjin.

Which, understanding that the product raw materials in 1% of the chemical raw materials. Enterprises are also very concerned about the threshold of access to our recommended parks.

It is worth mentioning that, according to the enterprise's experimental process flow chart, the first time to quickly promote the park to find the environmental assessment, safety assessment department to consult whether the project.

At that time, less than a day's time, directly to the enterprise's satisfaction with the response, which is the key reason for promoting the project landing.

Before the enterprise entered the field, the park in advance to consider the issue of plant delivery, including cleaning, elevator, etc., have kept up with the landing service, and did not delay the project put into operation.

Doing investment is to think one more layer than the enterprises and calculate one more step than the competitors.

Before, an investment person mentioned, had followed the Secretary in charge of investment together with the hook project, the enterprise squatting.

During his visit to the enterprise, he found that a certain enterprise in the park failed to apply for land documents in time for some reasons, which led to the loss of a large number of high-quality foreign trade orders.

After learning about this situation, we immediately understood the details, docked the relevant departments as quickly as possible, and after more than a month of unremitting efforts, we finally succeeded in helping the enterprise to solve the problem.

Later, in promoting the landing of the second phase of the project, the park will compress the approval cycle by half, the enterprise is also quite cooperative, so the reputation of the business environment is also there.

Investment, can not be heavy signing, light landing, the value of people not only lies in the "introduction to", but also in the enterprise "fall down, grow big".

03 half a year midterm exams Merchants intensity

All over the investment, to maintain the state of the moment online.

Even 90% of cities and counties shouted the slogan "project is king".

One week to run three provinces, January visit ten enterprises, become the normal investment director.

After the launch of the Fair Competition Review Regulations, various places began to find another way.

One investment director admitted that the relevant policies are benchmarked against the standards of other cities.

There is competition among provinces, and even in the same city, there is competition among different districts, and in the end, what we are fighting for is ecology, environment and services.

Some places, this year, there is also a merger of investment.

The purpose is very simple, the hemp rope will be straightened out, through, and then twisted into a stream, to enhance their competitiveness, and other provinces to run together.

For example, Area A is intelligent manufacturing, Area B digital information, Area C biomedical, so that categorization to avoid duplication of investment and investment in the past.

Such a unified management, the resources assigned to different districts, improve the efficiency of the use of funds at the same time, but also through the top design, rational arrangements for enterprises to land support.

Introduction of investment is essentially a long term war of "opportunity capture".

Regional competition is white-hot, all over the competition for high-quality projects, by the international environment, the enterprise investment decision-making more cautious, any link of negligence, may make the pre-negotiation of a lost cause.

This year's "half-yearly examination", how do you answer the questionnaire? What is the experience in project follow-up? What is the local investment strategy?

Into the "tea will talk about investment" thinking salon, dare to "activate, further", in order to promote cooperation with enterprises, June 19 (next Thursday) look forward to meeting you, come to sign up!