Market-oriented investment transformation, to be able to land the actual combat experience.

Today, we are required to understand the macroeconomic trends, but also understand the park carrier infrastructure;

Both proficient in industrial research, but also good at the use of policy, said the "hexagonal warrior" is not an exaggeration.

If the investment expertise system is compared to a high-speed car, then we need to have the "power - navigation - chassis - safety - control" system, to build a logical self-consistent combat model.

Specifically, the park carrier and infrastructure basics for the "chassis", macroeconomic and regional analysis for the "navigation", industrial and industry research for the "power", policies and regulations and industry research for the "power".

Here, it will be divided into two parts, combined with specific cases, for you to dismantle.

01 Investment landing "chassis"

Core value: a good park carrier is the "first impression" of the enterprise settlement, the level of infrastructure directly determines the project can The level of infrastructure directly determines whether a project can be "turnkey".

Basic knowledge of park carriers and infrastructure:

✓ Land resources: industrial land, plant stock, etc..

✓ Infrastructure supporting conditions and charges: urban infrastructure support costs, industrial water prices, sewage treatment prices, etc..

✓ Architectural knowledge in design: load bearing, floor height, elevator load ......

✓ General knowledge of fire protection, traffic organization regulations, etc.

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Old rules, first look at two stories.

Case 1: A county in the western region wants to attract a large volume of equipment manufacturing projects, but the local terrain is predominantly mountainous and hilly, the number of industrial land is limited and scattered, the degree of centralization is low, and it is difficult to meet the requirements of the large project site on the land after the research.

Case 2: a county in the central region, the local enterprises are concentrated in light industry, food, equipment manufacturing and other industries, the local industrial park construction is very much more than four-storey and above the plant, and a layer of height of about 6 meters, the second floor and more than about 4.5 meters, almost wholesale like a unified specification, uniform design, did not consider the differentiated product design, and the specifications of the plant is only suitable for the light industry class industry, and did not consider the equipment manufacturing industry, now the county area of the county, the county's industrial land is limited and scattered, after the research is difficult to meet the land requirements for the location of large projects. Manufacturing industry, now the county high-level factory buildings are mostly in the state of vacancy, investment to the "difficult".

The two most significant constraints on local investment are land resources (especially industrial land resources) and park carrier space.

What are we most afraid of?

Fear of spending ninety percent of the energy to talk to the businessman, and finally because of these two factors directly "blow up.

Therefore, in the formal face of the merchants before, we have to do in mind.

This "number" is their own park carriers and infrastructure basics.

Knowledge tips:

Industrial land standards: ordinary industrial land, including <M1> a class of industrial land, <M2> two types of industrial land, <M3> three types of industrial land.

<M1> One type of industrial land: industrial land that is basically free of interference and pollution to the environment such as residential and public facilities. Such as: electronic industry, sewing industry, handicraft manufacturing industry and other land.

<M2> Industrial land of the second category: the residential and public facilities and other environmental interference and pollution of industrial land. For example: food industry, pharmaceutical manufacturing industry, textile industry and other land.

<M3> Type III industrial land: industrial land with serious interference and pollution to the environment such as residential and public facilities. Such as: extractive industries, metallurgical industry, large and medium-sized machinery manufacturing industry, chemical industry, paper industry, tanning industry, building materials industry and other land industrial land in the industry classification.

Supporting facilities contain three types, namely, basic supporting, productive supporting, and characteristic supporting.

Basic supporting facilities: including road transportation and basic parks, commercial and public service facilities (including education, medical care, housing, culture and sports, etc.) to meet the needs of employees' lives;

Productive supporting facilities: including comprehensive services in the park, research and development space for enterprises, exhibition and exchange venues, and professional services (e.g., legal counseling, venture capital, vocational training, etc.);

Specialty support: refers to facilities that meet higher needs, such as international schools, recreational and healthcare organizations, cultural centers, science and technology centers, etc.

Industry appropriateness requires both consistency between industry direction and land use nature, and matching of industry type and carrier space.

These can not only help us quickly determine whether the enterprise is suitable for landing, but also can bring us closer to the businessman, increasing the negotiation "professional chips".

For example, the price of sewage treatment is a few points lower locally than in the surrounding area, and the price of industrial electricity is a few percent lower than in coastal cities, all of which are points of interest for businessmen choosing a site.

This part of the expertise, the need to "specialize", known as our investment promotion people "eat the guy".

02 Merchants layout of the "navigation"

Core value: see the big picture in order to find the right positioning, the rational use of regional resources and policies.

Macroeconomic and regional analysis of the necessary professional knowledge:

✓ ✓ National Economic and Social Development Blue Book

✓ All levels of economic trend awareness

✓ Regional city analysis / regional investment environment assessment

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In the process of local investment promotion, we not only need to keep our heads down to catch up with the road - "attacking and specializing", but also need to "look up to the sky" - overall economic development trends and regional positioning.

Why?

The overall environment of the country, regional industrial synergy is the key to local industrial and economic development "borrowing".

Need to pay special attention to the inter-regional industrial division of labor and industrial transfer opportunities, such as the East Textile West.

For example, Guangxi is focusing on the national industrial layout, and is actively undertaking the transfer of domestic and foreign manufacturing industries.

Overall trend, to undertake the Pearl River Delta industrial transfer start, Guangxi's advantage is concentrated in the electronic computer products, communication equipment products, medical electronic products, household electronic products, and automotive electronic products and other manufacturing links, cumulative garbage to build the "eastern technology + Guangxi manufacturing + Southeast Asia assembly" of electronic information cross-border industrial chain.

Expanding the cross-border industrial chain of electronic information

Expanded reading: "10,000-word report highlights, analyzing Guangxi manufacturing to undertake the Pearl River Delta industrial migration pulse"

Looking at the regional city analysis, you can understand where the key industries are.

The point is that "what to do" is better than "what can be done", and going with the flow is the greatest wisdom for survival.

Specifically, you need to understand the geographic space, regional positioning, cultural characteristics.

The shaping of industry by geographic space is not only reflected in transportation and resources, but also in the underlying logic of the regional economy.

Taking Wuhan as an example, from the point of view of geographic pattern, Wuhan is located at the confluence of the Yangtze River and the Han River, and it has a three-dimensional transportation hub, which is not only convenient for undertaking the transfer of industries from the east coast, but also can radiate the market in the central and western parts of the country.

Wuhan's national spatial planning is centered on the Yangtze River spine, and adopts the "point-axis-circle" expansion model, which binds the city's functions to the industrial layout in depth. For example, national strategic projects such as the Optics Valley Science and Innovation Corridor and the Yangtze River New City all rely on geospatial features.

At the same time, the different regional positioning of provinces and cities means that industrial resources are tilted differently.

For example, the same industrial provinces to adjust the industrial structure and improve urban infrastructure, Shandong "traditional industrial towns" and Hunan "new industrial representative of the differentiation of division of labor, Shandong focus on petrochemical base renovation, port upgrading and other stock optimization projects, while Hunan's new energy industrial parks, third-party industrial parks, and other strategic projects at the national level are based on geospatial features. Hunan's new energy industrial park, third-generation semiconductor production base and other incremental projects more explosive.

Regional investment environment assessment is the focus of investment knowledge.

Good investment environment is an important condition for the innovative development of enterprises, which can attract more foreign capital and investors, reduce the outflow of local capital, and promote the pursuit of innovative development of enterprises in the region.

Specifically, we need to pay attention to the key elements: resource elements (mineral resources, development level, utilization status, etc.), transportation elements (1-hour economic circle, 15-minute living circle, etc.), financial elements (credit and social financing level), political elements (industrial policy support, etc.) and labor elements (labor level, hierarchy and number of educational institutions, etc.).

Taking a closer look, we will find that a lot of macro knowledge is intertwined with each other, such as regional economic trends, changes in the investment environment, etc. The focus is on a wide range of topics, without the need to over-pursuing "specialization".

Constrained by the length of the next article will continue to share industry and industry research, policies and regulations and contract finance and taxation, investment strategy and practical skills and other essential knowledge.

Written in the last

Investment work, to put it bluntly, is to use professional ability to build a bridge between enterprises and local communication.

Knowledge of the park infrastructure, in order to allow enterprises to "come and do not want to go";

Knowledge of the regional economy, in order to find "differentiated positioning";

Knowledge of the industry's pain points, in order to say to the "

Knowledge of industrial pain points, in order to speak to the hearts of enterprises;

Knowledge of policy and finance and taxation, in order to calculate the "win-win account";

Knowledge of investment strategy, in order to realize the "precise landing".

The five major professional essential knowledge, need to be repeatedly polished in the actual combat "combination of applications".