PART.01

Investment work, to hear sharp comments:

Projects have not progressed, first from their own problems.

All over the investment work "close to the flesh", still engaged in "waiting for rabbits", only focus on the intention of the local project.

Enterprise site selection is a dynamic process, not set in stone. Investment thinking, still stuck in the "sit and wait for fishing" era.

No business, no channels, no resources ...... The problem is that the project contact information, follow up on the transformation is not dead in the end.

This logic, it is indeed very simple, looking for intentional local projects, and then back and forth docking a few times, the project will be able to settle?

For business site selection, there is a lack of information, and the needs in the middle will change.

Sometimes, too much information on site selection can be misleading, so it's better to contact the people who have the information directly.

Some investment promotion people, or focus on the "old three things": the project volume of large and small, site selection information, and a single focus on the enterprise investment area.

Evolution of investment work, only to stay on the surface of the innovative way.

I have to admit, this paragraph is quite right, I hope to wake up around the investment people. In particular, the sentence "investment work evolution, only to stay on the surface of the innovative way".

Many local investment, shouting a variety of innovative slogans, and strive to obtain a large number of project information from various channels. The actual work, should "do less, do fine, do deep".

What's more, three to five thousand dollars to find investment institutions to cooperate, but also to talk about the project landing incentives ...... this way of investment, we are clear that it is not reliable, but still be put in the program of investment cooperation.

Should be the words: investment work evolution, only to stay on the surface of the innovative way.

PART.02

A veteran of more than 10 years of involvement in investment promotion work, 5 months flying 40,000 kilometers, single follow-up projects nearly 20, involving different ways of investment promotion, the above sharply worded review is what he said.

He believes that the local investment promotion, does not lie in too much innovation.

Because, not the traditional way of recruiting, there is no effect. Merchants do not lie in the way more, the channel does not have to cover all.

Importantly, no matter which way, is what link did not fall, and whether to do through?

In the investment promotion, the use of marketing in the "reverse funnel" thinking is correct.

It is not the case that the more companies you contact, the more you end up following up and settling in. On the contrary, lock the core target enterprises, and then establish contact, dig deeper into the enterprise site requirements, and "die" to follow up.

Simply put, the key is to find the target group of companies, and then continue to deepen and expand their influence.

Some places, 20,000 dollars to obtain hundreds of projects, can follow up may not be a few. These project information, the probability is that the industrial and commercial data derived, rather than business investment information.

[Merchants network] is not the same, the project information provided is the need for site selection of enterprises, also known as the target audience.

We focus on the matchmaking between "investment promotion personnel and enterprise leaders", so that effective communication can be generated between the park and the enterprise. When we get the contact information of the enterprises, the important thing is to follow up the project.

Many years ago, a senior investment seniors, mentioned this sentence: "project, either with the success, or with the yellow.

This process is the tenacity of the end of the dead, is also one of the difficulties of investment work.

Compared to the process of attracting enterprises to invest in the process, always used to emphasize "what I am, what I have", while the study and pondering the enterprise concern is actually what is more important.

From "can talk" to "have to talk" to "talk to", understand their own status quo, read the needs of enterprises, grasp the market trend, in the project follow up to the end of the fight! The possibility of success is much higher.

So, the project negotiation "nine out of ten", the only secret is to chase the project information and keep "running".

PART.03

There is a saying that the phenomenon does not equal the essence.

The investment veteran, boldly pointed out the phenomenon of investment in the wrong, but not the essence.

The essence is that the investment work has not evolved from the thinking, a variety of innovative ways to pave the way, a variety of channels to find projects, a variety of focus on the location of the region, in fact, most of them are "large and comprehensive, more and more extensive, wide and scattered, scattered and weak," the appearance.

In the past, all over the attraction of investment in a wide range of nets. At the moment, some places are no longer greedy for more, the subtraction to do subtraction, the key is to focus on effective resources.

A permanent resident of Shenzhen investment personnel said that even a small remote county investment program to do very professional, very detailed, and not inferior to the North.

Different enterprises, site selection requirements are bound to vary. Some are concerned about the ease of access to raw materials, some may be optimistic about transportation conditions, and some focus on upstream and downstream support.

How to accurately grasp the needs of enterprises, the design of different investment program, to provide value for the enterprise, which is accurate investment, targeted investment should be done.

At this stage, "subsidized" investment is prohibited, the distortion of resource allocation is gradually reduced.

This means that factors of production will flow more fully throughout the country, and a rational division of labor will be formed between localities in accordance with comparative advantages, collaboration and complementary regional economic development pattern.

As far as investment is concerned, if you want to facilitate the landing of the project, these points are indispensable:

First of all, find the contact person, docking projects on the [investment network], first seize the opportunity to attract investment.

Secondly, industrial knowledge is broad enough to listen to, catch and answer the words of the enterprise.

Finally, with keen insight, professional judgment, and the tenacity to bite the bullet.

Any project landing by no means by chance, not to mention what investment "luck". Behind this, investment is a set of rigorous, objective and scientific processes and laws to support.

If a few "overnight" project settlement, rashly attributed to some individuals or organizations "extraordinary strength", that undoubtedly reveals a superficial understanding of the business site selection and investment process.

This kind of short-sightedness and prejudice, it is around the work of investment in the taboo. You must abandon the superficial view of the investment people, in-depth understanding of the real motivation and internal logic of the enterprise site selection.

Investment is not a sprint, but a test of endurance and professionalism of the long run, often the implementation of the fall, not stay on paper program, nor copy and paste the investment model.