New industrial land, how beatable is it?
2023-07-20 10:05

Prior to 2011, the "M Industrial Land" category consisted only of M1, M2, and M3; there was no M0.

M0—New-type industrial land, primarily designated for innovative industrial functions such as R&D, creativity, design, pilot testing, and pollution-free production.

Why are various regions proposing new industrial land categories?

As industries undergo transformation and upgrading, the industrial land supply must inevitably be updated.

By offering low land prices, comprehensive supporting facilities, and the ability to subdivide plots, these zones give the green light to high-tech industries and locally prioritized industrial projects.

Of course, not every enterprise has the opportunity to secure M0 land; with great power comes great responsibility.

While M0 zones appear to be “flourishing” nationwide, in reality, some have been introduced prematurely, and the pitfalls that should have been avoided are still being encountered…

What’s Different?

M0 new industrial land falls under the category of “M industrial land.”

M1, M2, and M3 can be collectively referred to as general industrial land or traditional industrial land, primarily serving industries focused on manufacturing.

Compared to traditional industrial land, M0 new industrial land is designed to attract high-tech enterprises.

So how exactly does it serve high-tech industries?

First, it offers strong industrial flexibility.

It’s not just about building factories; it supports a wider variety of industrial forms.

For example, suppose Company A has long operated in the machinery processing industry but now wants to convert its facility into a warehouse to engage in warehousing.

According to urban planning requirements, mechanical processing land is classified as M industrial land, while warehousing and logistics are classified as W logistics and warehousing land—these are two distinct land use categories.

While the company can convert its factory into a warehouse, doing so requires applying for a change in land use classification and obtaining new planning approval—a complex and challenging process.

The M0 New Industrial Land category is highly inclusive and is fully suitable for constructing headquarters, R&D centers, technology incubators, and more.

Second, the development parameters are more flexible.

Although industrial land is inexpensive, traditional industrial land is subject to numerous development restrictions, making it incompatible with emerging industries.

On traditional industrial land, ancillary facilities are limited to no more than 7% of the total land area, and in some areas, no more than 15% of the total floor area.

In contrast, the proportion of supporting facilities on new industrial land ranges from 15% to 30%, allowing for the construction of dormitories, rental housing for talent, commercial spaces, and public service facilities.

The floor area ratio (FAR) for traditional industrial land generally ranges between 1.0 and 2.0. In contrast, the FAR for new industrial land is typically above 3.0, far exceeding that of traditional industrial land and approaching the development intensity of some commercial and office land.

These relaxed development indicators are more conducive to unleashing the vitality of emerging industries.

Most crucially, the land acquisition cost for M0 is lower than that for commercial and office land.

If a company wishes to develop projects such as technology innovation parks, it requires a significant amount of supporting office space and laboratories.

If they were to acquire commercial land directly, the price would be more than ten times higher than that of industrial land; conversely, if they were to acquire traditional M1 land, regulations would prevent them from constructing sufficient supporting facilities.

This is where M0 comes into play. As a type of industrial land, the acquisition cost of M0 is typically only slightly higher than that of traditional industrial land and far lower than that of commercial and office land, saving enterprises a significant amount of money and making it highly attractive to them.

In short, M0 industrial land is a land resource specifically designated for emerging industries, with the key focus on these emerging sectors.

Existing M-class industrial land can no longer meet the demands of the new era, and new industrial land has emerged in response to this context.

Why the Adjustment?

The concept of new industrial land originated in Beijing.

In 2006, the "Detailed Control Plan for Beijing’s Central City" introduced high-tech industrial land—also known as industrial R&D land (M4)—primarily intended to drive technological innovation, R&D, and the development of high-end industries.

In January 2013, Shenzhen issued the "Opinions of the Shenzhen Municipal People’s Government on Optimizing Spatial Resource Allocation to Promote Industrial Transformation and Upgrading," accompanied by six supporting documents.

These documents pioneered the concept of new industrial land (M0), and on January 1, 2014, the “Shenzhen Urban Planning Standards and Guidelines” were issued, formally incorporating M0 into the traditional land classification system.

On September 11, 2018, the Dongguan Municipal People’s Government issued the “Interim Measures for the Administration of New Industrial Land (M0) in Dongguan,” marking the nation’s first dedicated policy for new industrial land.

In January 2019, Shenzhen Investment Holding successfully acquired the first plot of new industrial land in the Qinghu Central Area of Yuliangwei Village, Qingxi Town, for the construction of the Qinghu Bay Science and Technology Innovation Center.

According to incomplete statistics, in less than two years, Dongguan successfully auctioned off 11 plots of new industrial land, with a total area of 2,209 mu and a combined transaction value of 3.35 billion yuan, averaging 1.52 million yuan per mu.

The government’s objective is to forgo land profits and attract financially robust technology companies through lower rental and sale prices for development sites. By creating an attractive environment to attract talent, the government aims to secure long-term benefits such as industrial output, tax revenue, and employment.

Subsequently, major cities in the Guangdong-Hong Kong-Macao Greater Bay Area, including Guangzhou, Foshan, Zhongshan, and Huizhou, successively issued their own M0 land policies to facilitate the implementation of M0 projects.

Examples include the Greater Bay Area·Shenzhen Investment Holding Qingxi Technology Eco-City and Qinghu Bay Science and Innovation Center in Dongguan, the Shenzhen COFCO Innovation Park, and the Guangzhou Hengsha Digital Economy Industrial Park.

However, real estate developers sensed something different.

Countless M0 projects sprang up like mushrooms after rain, and many projects turned out to be "bait-and-switch" schemes—using M0 land prices to carry out real estate development, selling M0 land as residential property and reaping huge profits.

Consequently, supplementary measures were introduced, including management regulations for industrial zoning lines and corresponding sales and holding restrictions. These established graded red lines for the rezoning of industrial land, strictly limiting land within these red lines to M0 conversion only, with the aim of preserving a certain amount of space for industrial development in the city.

Take Dongguan as an example: industrial transformation and upgrading bases have become opportunities for unscrupulous businesses to engage in arbitrage, using cheap industrial land provided by the government to build commercial spaces and office buildings, causing severe market chaos and audit risks.

Consequently, between 2019 and 2020, the Dongguan municipal government rapidly issued four policy amendments to the new industrial land policy.

The original intent of establishing M0 land was to provide new industrial space for vertical development. The government offers preferential land prices compared to commercial and office plots, so it is only natural and entirely justified to supervise and manage the industrial occupancy of M0 land after development.

Why Did Things Go Wrong?

Good intentions do not necessarily lead to the desired outcomes.

The Dongguan Municipal Government spent four years continuously patching and plugging loopholes, making its way forward through twists and turns. Yet, other cities have flocked to this model.

Take the floor area ratio (FAR) of new industrial land, for example: is it driven by actual market demand, or is it merely a competition among local cities to outdo one another?

Take a certain city as an example: its floor area ratio range for new industrial land is 2.0–4.0. Calculated with a building density of 40%, a floor area ratio floor of 2.0 implies that every building in the park must have at least five stories.

However, this region is dominated by heavy industries such as automobile manufacturing, equipment manufacturing, and metallurgy, and lacks the prerequisites for vertical industrial development.

Looking back, industries in South China are primarily light industries, such as home appliances and electronic components. The load-bearing requirements for production and R&D equipment in these sectors are far lower than those of heavy industry, making them fully suitable for “industrial verticalization.”

In terms of urban development, industrial projects should not be categorized by scale or intensity; any project that suits the city’s current stage and contributes to sustainable development is a good project.

Conversely, policies for managing new industrial land that appear to align with broader development trends but lack in-depth research into a city’s actual conditions—and are implemented blindly—may well backfire and prove ill-suited to the local context.

Looking further ahead, land for new industries represents an attempt at refined land management.

In the past, for park developers, securing land meant they were already halfway to success; but for new industrial land, securing the land is just the beginning of the story...

I once saw a developer who, after securing an M0 project, admitted frankly, “I don’t know how to proceed with investment promotion.”

Indeed, to ensure industries take root and thrive, local governments enforce extremely strict oversight of new industrial land—from industry entry requirements to full lifecycle management.

For new industrial land, the post-development stages of investment promotion and operations present even more rigorous challenges.

From the eastern coastal regions to inland cities, innovative industrial land has become a widespread trend. M0 represents an entirely new banquet—one where participants must not only qualify for entry but also conduct themselves with grace, ultimately leaving the table well-fed and satisfied, having enjoyed the experience with ease and good cheer.

Source: Investment Promotion Network
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