Time to make a cup of tea and get businesses to reach out to you
2022-08-12 09:23

Do companies usually reach out to you on their own?

Project identification is the most critical—yet also the most challenging—first step in investment promotion.

After spending two months on a project, you end up not being selected; messages posted in multiple investment promotion groups go unnoticed; yet another call to a company gets hung up on...

All these scenarios have caused investment promotion professionals to shift from taking the initiative to passively waiting for companies to reach out.

Creating promotional content in just three minutes that actually prompts companies to reach out to investment promotion professionals is nearly impossible in day-to-day work.

However, in today’s rapidly evolving era of intelligent and digital technologies, we are here to defy the impossible!

In just 3 minutes, you can get companies to reach out to you.

-3 Minutes-

Make companies aware of you

The shift from “proactive to reactive” for investment promotion officers stems partly from fierce local competition—where there are “too many cooks and not enough soup”—but the primary reason is the information asymmetry between investment promoters and businesses.

In short, companies seeking new locations often lack clear criteria for their search and lack in-depth understanding of industrial clusters and local industrial strengths.

To obtain information about industrial parks, companies must rely on methods such as Baidu searches or finding intermediaries to contact frontline investment promotion staff—a cumbersome process that consumes significant time.

This results in low site-matching rates and inefficiency. Faced with fierce competition and rising opportunity costs, these are obstacles that investment promotion professionals must overcome.

As a professional platform serving both investment promotion agencies and enterprises, the Investment Promotion Network has not only gathered nearly 10,000 investment promotion professionals but has also attracted over 20,000 inquiries from enterprises seeking locations.

With an average daily traffic of over 800 visitors and a cumulative database of over 760,000 project resources, Investment Network boasts a robust data foundation. Park investment information is displayed simultaneously on both the web and mobile platforms, ensuring greater visibility to businesses.

Time to make a cup of tea and get businesses to reach out to you

Faced with such a vast pool of enterprises, how can investment promoters best promote themselves and their parks on the Investment Network platform?

First, complete the organization verification on the Investment Network’s investor portal and claim your industrial park. Once verified, businesses can filter by region and industry to view park information posted by investment promoters based on their specific needs.

Time to make a cup of tea and get businesses to reach out to youTime to make a cup of tea and get businesses to reach out to you

Challenge: Make yourself known to companies in just 3 minutes—mission accomplished!

-3 Minutes-

Get companies to contact you

Having addressed the issue of companies struggling to find suitable parks, the Investment Promotion Network—as a vital bridge connecting supply and demand—offers multiple solutions to accelerate and deepen communication between both parties.

Through methods such as park-based data and intelligent matching, the Investment Promotion Network platform precisely recommends suitable parks to companies, guiding them to proactively initiate contact with promoters. This enhances site selection efficiency and facilitates seamless communication between promoters and companies seeking locations.

Not only can businesses filter for parks, but investment promotion teams can also specify criteria such as region and industry to identify suitable project opportunities.

However, before initiating communication, the most critical step is for investment promotion staff to complete verification of the industrial park and their organization. Statistics show that engaging with companies under the industrial park’s official identity increases the success rate of communication by 50%.

To reduce communication time and costs for both parties, the Investment Promotion Network’s investor-facing platform eliminates intermediaries. Using WeChat-style instant messaging, it introduces online chat functionality into the investment promotion process through a “direct chat + precise matching” model, enabling comprehensive information reach and data interoperability.

Moreover, the [Quick View Phone] feature enables investment promotion staff to communicate directly with target projects, discussing requirements over the phone for maximum efficiency and convenience.

Time to make a cup of tea and get businesses to reach out to youTime to make a cup of tea and get businesses to reach out to you

Take on the challenge: Get a company to contact you in just 3 minutes—and close the deal!

-3 Minutes-
Build Trust with Businesses

Compared to the traditional approach of waiting for replies after reaching out, the advantages of Direct Chat are clear. During the conversation, both parties can fully articulate their strengths and demonstrate their sincerity.

By highlighting the park’s strengths—such as local industries and policies—you can further build trust with companies.

To stand out from other industrial parks, you must not only align with corporate needs in terms of leading industries, geographic location, and policy optimization, but also highlight the park’s unique characteristics, such as its type and classification.

Based on the nature of big data, the more comprehensive the park information provided by investment promotion staff, the higher the accuracy of data matching, and the greater the likelihood that companies will initiate direct chats or make phone calls.

To verify the authenticity of information from both parties, the investment promotion network employs manual and big data-driven verification methods to ensure the accuracy and validity of all details. This builds a "shield" for information security, deepens mutual trust, and accelerates the finalization of cooperation.

The challenge: Gain a company’s trust and close the deal in just 3 minutes!

In Closing

The original mission of the Investment Promotion Network is to help frontline investment promotion staff bypass the tedious process of project information mining, enabling direct communication between both parties and facilitating rapid, efficient connections.

In the future, as investment promotion efficiency improves, we believe more investment promotion professionals and companies seeking locations will join the platform. The new data generated will further enhance the matching capabilities of our AI technology.

Investment Network will continue to leverage its platform strengths and utilize cutting-edge technology to improve the accuracy of matches between investment promoters and enterprises, shorten project discovery times, serve investment promotion staff more efficiently, and boost overall work efficiency.

Source: Investment Promotion Network
Disclaimer: Where the network indicates the source of the manuscript “investment network” of all text, pictures, copyright belongs to the investment network, any media, websites or individuals without the authorization of the network agreement may not be reproduced, linked, reposted or copied in other ways. Has been authorized by the network agreement media, websites, the use of manuscripts must indicate the source: investment network, violators of this network will be held accountable according to law.
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