Opinions on Promoting the "Dual Recruitment and Investment Attraction" of Emerging Industries and Enhancing the Quality and Efficiency of Industrial Development
Frequent exchanges with enterprises, always hear their true assessment of the government.
For example, A local leaders "quite professional"; B county investment leaders "very understanding of the industry"; C city for the enterprise to open a "pocket office" window.
It is not difficult to see that the importance of investment promotion is once again elevated.
From a micro perspective, counting the needs and potential of investment enterprises. Put on the macro level, optimize the industrial structure, promote the key initiatives of regional economic development.
In fact, the four words "attract investment", itself contains a deep meaning and essence.
Deliberation, chewing and swallowing, sharing and forwarding, it is worth every investment people to think deeply and practically.
Recruitment - recruiting a son-in-law do not forget the son!
Investment promotion work, as if "son-in-law" and "management son", skillfully weighed, dialectical approach.
Simply put, attracting enterprises, must not "recruit a son-in-law gas away from the son".
A few years ago, I encountered this problem in the research. Foreign enterprises, talents and local enterprises, talents are treated differently, failed to do the same.
A local enterprise in North China recalls, often only enjoy preferential policies, other industrial support policies, can only look forward to.
In order to "recruit son-in-law", ignoring the existing business care and services, may make some of the original already have the foundation, the beginning of the scale of the local enterprises can not be better development, and even lost to the field, to do other people's "son-in-law".
In many places, the competition between regions to attract new enterprises is quite fierce. However, the stock of enterprises began to face the loss of picking up sesame seeds to lose watermelon story again.
Both to "new love", but also heavy "old love", external attraction and internal tapping both. Not divided into foreign enterprises, local enterprises, as long as the enterprise on-demand "order", the government should be accurate "on the menu".
Take Chongqing, frequently referred to as "attractive", is "major strategies, rich scene, industrial base" combination. Will always invite local "old friends", in Chongqing to speed up the project production, continued deep plowing, increase the investment layout, all-round cooperation, drive the related industry chain cultivation and development.
Standing in the business perspective, deepen cooperation called "plus size"; for the government investment, is to tap the potential, the "hammer deal" into a closer cooperation "city partners". So, to prevent quality enterprises, stockholders, and other enterprises from being affected.
Therefore,to prevent the loss of high-quality enterprises, stock of resources from the local, should be another focus of attention to investment, "keep a good base camp, the same is investment" thinking should be deeply rooted in people's hearts.
Business - waiting for rabbits and other businessmen
Investment work, facing the first problem is what?
The first and foremost is, why do companies want to come to the local investment. When you see this topic, can you give a simple and clear answer, so that enterprises have the intention to chat down.
Fortunately, I have been invited to participate in promotional meetings around the world, but also as a local "foreign brains" received investment enterprises to visit.Throughout the process, I have seen a phenomenon:
The first meeting of the investment enterprise, pressure did not see, did not understand, did not understand the place of the "differentiation". To put it differently, it is the comparative advantage of the local investment environment.
Even, some companies feel that everywhere is similar, there is not much difference. The final decision-making conditions, it becomes which local policy is good, where to go to expand production.
Inspection meets the enterprise, can always hear a sentence: "what business requirements, we will try to cooperate to meet". However, the investment may not be clear about the real investment needs of enterprises, of course, there are enterprises do not disclose the detailed investment plans.
As an enterprise with investment needs, it is like we go to the supermarket to buy things. Sometimes, it is really just wandering around casually look, but also sometimes, have long thought about what to buy directly to buy.
The most important thing is to determine the degree of good business intentions, saving energy and time.
Investment promotion in the "target businessmen", whether the enterprise is to increase production or market expansion, there must be the intention to invest in landing.
Indeed, there are enterprises rushing to the natural endowments of a region and seek to land, but this situation can be encountered but not sought.
Want to prioritize the discovery of demand and willingness to invest in enterprises, need to understand industrial research, understand the market trend, understand the macro policy.
By understanding and mastering the macro trends, it helps the local investment in investment promotion to find the target, take the initiative. Good projects will not take the initiative to the door, investment can not wait for the rabbit.
Lead - the skillful craftsman to choose the stone to attract suitable projects
Previously, a talk about investment is "to grasp the big and let go of the small".
In order to attract multinational corporations, listed companies, the local government a hand to lead the battle, to develop a visit plan, to open a generous settlement conditions, more than "super-national treatment" to give support for no more than two reasons:
First, large enterprises have advanced technology, top equipment, mature mode of operation and stable suppliers. Secondly, the volume of such enterprises, large investment, high efficiency, can drive local employment and fiscal revenue.
Now, the competition between regions is the competition of the industry chain. The core of the industry chain, less "specialized, special new" small and medium-sized enterprises to guard, position, attack.
To be honest, not all places can "digest" large projects. Land resources to carry limited, innate location conditions, a lack of resources, etc., is not suitable for large enterprises to survive and develop.
Investment work, we can not only look at the number of how much, how many companies to come, we must wring out the water, look at the quality of landing, see the position of the funds.
Over the years, investment turn "small and sharp", "small and specialized", "small and beautiful" small and medium-sized enterprises, long-term focus on certain niche areas, in the technical process, product quality They have been specializing in certain niche fields for a long time, and have been making efforts in terms of technology and product quality. At the same time, they have a high degree of specialization, strong innovation ability and high development potential.
Local cultivation of "specialized, special and new" small and medium-sized enterprises is no longer advocated in conference speeches, but has formed a long-term recruitment strategy to tap the industry chain segments, providing important support for industrial transformation and upgrading, and transformation of old and new kinetic energy.
Each place to choose enterprises to seek the long term, give up the immediate, carefully screened in line with the national investment-oriented projects, according to their own industrial development positioning and transformation and upgrading needs, to carry out targeted investment, take the initiative to undertake projects with high technological content, good economic efficiency and strong driving ability.
Of course, enterprises are voting with their feet, local investment soil is fertile or not, depending on a variety of related "nutrients" is sufficient.
Normal development logic, enterprises can choose to invest in a region, deepen cooperation, but also its industrial support, business environment, status pattern of the best affirmation.
Capital - skilled as an "investment banker"
It has been said that capital investment is a rose with thorns.
"Capital investment" as an innovative investment model, the local governments began to explore the "investment with the introduction of" the new path. Most of the cities rubbing their fists, do everything, skilled as an "investment banker".
But very few successes, we have to say that Suzhou, Shenzhen, Hefei is deservedly the "Three Musketeers". Among them, these three cities have assembled many elements, not a direct copy.
The most worrying thing is that some areas of the "capital operation" as a tool for attracting investment and seeding, the lack of industrial positioning, investment industry fragmented, chasing the wind and star enterprises, from the north to Guangzhou and Shenzhen to introduce "highly sophisticated" projects, but found that business growth is not as expected, or even aborted halfway. Expectations, or even halfway to death.
Whether it is capital investment or other investment promotion, understanding and deep understanding of local industrial development needs is a prerequisite.This Hefei government practice, very worthy of reference.
Hefei grass-roots investment personnel, are required to have knowledge of the whole industry chain. Each industry's industrial development trend, industrial policy, industrial chain, key target enterprises, investment docking platform are clearly presented in text, tables, charts, which business, to which places to attract investment, to which enterprises as the focus, through what way investment at a glance.
Capital investment in capital, not simply money, the core refers directly to the capital market.
We often hear the so-called "PE investment", "fixed investment", "fund investment", "mother fund investment "There are even people put forward" mergers and acquisitions "gimmick.
In fact, can be collectively referred to as "capital investment", the connotation is "industry + capital", that is, the capital operation in exchange for industrial landing.
Most people have not experienced the rise and fall of the capital market, have not seen the power of the cycle, unilaterally think that the capital operation of high-level, fashionable, large sums of money, ignoring the professionalism, complexity and risk.
Capital investment, not everything. Project failure led to serious losses of state capital cases, not uncommon in the country.
If the local cognitive degree of the capital market is not enough, talent, capital, risk tolerance and other matching degree is not enough, the judgment of the project is wrong.
Then, there is likely to be "blind capital investment in a large area to pay the bill" risk, from the blooming fantasy back to the reality of a chicken feather.
This "investment banking thinking", the need to find the direction of the industry and the law of development.
Various places should hire a professional industrial analysis team, or local senior industry professionals as the initiator, to assess the future valuation of high enterprises, the formation of a set of professional processes and programs, a wide range of key projects selected, will be a lot of information feedback to the decision-making level.
Local economic development, leading industries and business layout are not the same, if the whole country scrambled to follow suit, stay on the surface of blindly chasing the wind, I am afraid that ultimately is a failure to return, then it is dangerous!
Attracting investment in the end, the final spell or business environment. Do not engage in "performance engineering", do not engage in "new officials do not care about the old", do not engage in "vicious competition, duplication of construction", so that the new project, new enterprises and local industrial base, resource elements resonate! In this way, new projects and new enterprises can resonate with the local industrial base and resource elements, and can constantly promote economic development.
The policies involved in this website are widely collected from various public channels, except for indicating originality
