New Approach to Local Investment Promotion: From Traditional Methods to Social Media-Based Promotion
2023-07-28 17:25

Now, as I work on the front lines of investment promotion, I’ve come to realize that traditional methods are becoming increasingly unsustainable.

This traditional investment promotion model is becoming less and less effective in reaching out to companies...

Regardless of the investment promotion method, the most important thing is obtaining project information. And there are essentially two ways to do this:

One is proactive, and the other is reactive.

Simply put, either you reach out to companies, or you wait for them to find you.

Which investment promotion model kills two birds with one stone?

Social investment promotion!

Don’t get the wrong idea—this isn’t about leveraging personal connections, business-to-business referrals, or hometown ties.

Instead... keep reading—this is where you go for your first communication with a company.

Real companies looking for locations are right here on the [Business Recruitment Network Mini-Program]. Open it now, call a company, and get one free with every call.

We don’t focus on massive resources; we specialize in—a government-enterprise business social platform for the industrial services sector.

Why do we do this?

There is an information asymmetry between government industrial parks and investors.

Although governments and investors have mutual needs, they lack opportunities for direct contact. Simply put, when government-run industrial parks attract investment, they need a communication platform where they can exchange messages and make phone calls.

Conversely, this information asymmetry directly prevents businesses from fulfilling their site selection needs.

Meanwhile, companies often don’t know which platforms or channels to use to contact the responsible officials at a specific government-run industrial park, let alone find a suitable venue.

For government-run industrial parks, the challenges range from failing to secure any project leads to struggling to obtain companies’ contact information—all of which stem from a lack of appropriate scenarios, platforms, and opportunities for government-business communication.

Investment promotion is about attracting business opportunities and drawing in investment. If we can’t even reach potential business opportunities, where will the investment come from?

It’s like the relationship between employers and job seekers: when there’s a need, it’s like searching for a needle in a haystack—and even when you find one, it often turns out to be a mismatch.

New Approach to Local Investment Promotion: From Traditional Methods to Social Media-Based Promotion

That is why a bridge is needed between investment promoters and investors—the [Investment Promotion Network Mini-Program].

In investment promotion, information is king, and the companies actually seeking locations are right here.

Today, investment opportunities are a mixed bag; due diligence, judgment, and verification are essential—one misstep could lead you down the wrong path. The 【Investment Promotion Network Mini-Program】 leverages big data technology to intelligently match and screen projects.

Crucially, professionals verify and communicate regarding the location requirements submitted by companies, allowing investment promoters to quickly find suitable local projects from the vast sea of information and contact the companies directly by phone.

Additionally, the calling feature utilizes two-way virtual numbers to protect information security without disrupting normal communication between both parties, minimizing issues such as duplicate contacts and data leaks. This enhanced security ensures you can communicate with peace of mind.

As government-run industrial parks and project resources from across the country continue to flow in, the ecosystem of this government-enterprise business social platform grows increasingly robust. It is reshaping the way governments and enterprises communicate, breaking down information barriers, and maximizing the sharing of project resources.

Source: Investment Promotion Network
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