When it comes to investment promotion, finding projects is the most basic task—and also a daily headache.
Some investment promotion professionals worry that there are simply no projects available and don’t know where to look.
Others are troubled by the fact that while there are plenty of projects, few are a good fit; after sifting through them for ages, there are only a handful worth pursuing.
In both cases, the core issue is the same: finding suitable projects isn’t efficient enough.
Investment Promotion Network is here to provide investment promotion professionals with a new tool—one that makes finding suitable projects faster and more accurate, while also allowing every connection to gradually build into a long-term network asset.
Recently, Investment Network completed an upgrade and simultaneously launched its app: User Link.
It focuses on refining three key areas of concern for investment promotion professionals:
➢ Making the project selection process more precise
➢ Making connections more reliably
➢ Making the tool’s integration into daily workflows smoother
Ensuring that industrial parks and enterprises are not only connected but firmly connected.
01 Identifying Projects: Recognizing Potential at a Glance
● Project details are detailed enough to give you a clear picture of the company
The new project details page offers far more than just basic information like “how much space is needed” or “which city.”
Annual output value, planned capacity for relocation, specific technical requirements for factory buildings (such as crane capacity, ceiling height, and span), and qualification labels—such as “Specialized, Refined, Unique, and Innovative” or “High-Tech Enterprise”—are all displayed on the details page.
Combined with the number of match attempts over the past 30 days, reviewing a single project listing allows you to assess the company’s genuine intent and quality, as well as whether local conditions can accommodate it—eliminating the need to rely on guesswork.
● Ensuring Recommendations Truly “Understand” Your Focus
The work focus of investment promotion professionals varies greatly; some specialize in new energy, while others focus on smart manufacturing.
User Link is the app entry point for the new investment promotion network. It introduces personalized recommendation tag settings, allowing users to define preferences across multiple dimensions—such as industry focus, company qualifications, and project scale. The platform uses these tags to push matching projects to both sides. The longer you use it, the more closely the recommended projects align with your direction, bringing you closer to the front lines of your work.
With this new tool for finding projects, the process becomes faster and more efficient.
02 Solidify Connections to Gradually Build Your Network
Once you’ve identified the right project, the true test lies in the connection process. Verified identities for both parties and pre-screened projects are the foundation for confident collaboration, while reasonable rights and interests rules and relationship-building tools ensure a solid connection.
● Both parties undergo verification before matching
Business developers must complete real-name and company verification to use the platform; currently, nearly 15,000 business developers have completed verification.
The same applies to businesses: every company posting a request on the platform has undergone real-name verification, and all listed projects undergo manual review before publication to ensure information completeness and genuine demand, filtering out invalid projects. Every project a business developer sees on the platform has been pre-screened.
● Free Membership: Start with 40 online matchmaking opportunities; unused credits are refundable
Free members receive 40 "Initiate Invitation" credits, which cover the frequency of most daily matchmaking activities.
If an invitation remains unanswered for 7 days, the credit is automatically refunded and can be carried over for future use—you won’t waste an opportunity just because the other party hasn’t responded.
● Super Admin and Phone Connections
Once both parties have established a basic understanding and wish to take things further, phone matching is the next step available to members. Following text-based communication, a phone call allows both parties to build on their existing understanding, leading to higher acceptance rates from companies and more efficient discussions—ensuring credits aren’t wasted on ineffective outreach.
Centralized team management is another exclusive feature for members. Member organizations can designate a Super Administrator to centrally allocate benefits via the PC platform, view the entire organization’s connection data and usage statistics, and track the team’s progress at a glance—eliminating the need for manual tracking.
● Successful connections are saved to your contact list
Every corporate contact from a successful match is saved in your contacts list. A company you connected with today can be reached again months later—with project background and communication history intact—so you won’t lose touch due to device changes or missing contact information.
The value of business development lies not only in attracting a single project, but also in gradually building a valuable network of contacts.
03 PC and App: Each in Its Place, Yet Connected as One
Business development professionals operate in highly mobile work environments. Previously, the mini-program format had limitations—notifications were often delayed, and missing a single connection message during a meeting could mean the window of opportunity had already closed.
The new investment promotion network clearly separates the roles of PC and mobile apps. It is no longer just “the same set of features with a different skin,” but rather each platform handles the tasks it is best suited for, while remaining fully integrated behind the scenes.
● PC: Operations Dashboard
When listing a property, you need to fill in multiple fields such as location, area, amenities, and rental/sale prices—a computer screen is clearly more convenient for this;
Super administrator permissions management and team data reviews are also significantly more efficient on a PC with its multi-window capabilities.
Low-frequency, complex, yet critical tasks are best handled on the PC. Returning to your desk to consolidate and organize the day’s scattered communications and data is the PC’s most suitable role.
● APP: The Main Mobile Battlefield
Whether commuting, traveling on business, or during meeting breaks, a smartphone can handle the vast majority of daily coordination tasks.
The newly added voice playback feature allows business development professionals to listen to the key details of a project even when their hands are occupied.
Projects that pique your interest but require immediate attention can be bookmarked for later follow-up when you have time.
All notifications are delivered via the app’s native push notifications, eliminating the reliance on the weak notification mechanism of mini-programs.
More importantly, the two platforms are fully integrated: projects and data processed on the PC can be seamlessly accessed via the app, and interactions and feedback accumulated on the app can be directly retrieved on the PC— they are two entry points to the same workspace.
● Cross-platform sharing: Let information reach further
Project and park information can be shared on platforms such as WeChat, Moments, and Xiaohongshu.
Content posted to Moments may be shared by acquaintances; park materials posted to Xiaohongshu might be seen by companies in need.
Information that was originally confined within the platform is significantly amplified in its reach through the investment promotion specialist’s own social network, extending the tool’s value from being “opened only when needed” to becoming an integral part of the workflow.
Final Thoughts
With a reliable investment promotion tool at their fingertips, frontline staff can focus their time on projects truly worth pursuing—and every connection made becomes an asset for the future.
