People's governments of cities and autonomous prefectures, people's governments of counties (cities, districts, special zones), departments of the provincial government, and institutions directly under the provincial government:
In order to thoroughly implement the "Opinions of the State Council on Supporting Guizhou to Break a New Path in the Development of the West in the New Era" (Guofa [2022] No. 2), the Ministry of Culture and Tourism, and other ministries and commissions, "Guiding Opinions on Promoting the High-Quality Development of Rural B&Bs" (Culture and Tourism Market Development [2022] No. 77) and the provincial party committee, the provincial government on accelerating the promotion of tourism industrialization to strive to achieve tourism quality of the relevant implementation of the views of the spirit, to further promote the high-quality development of Guizhou's lodging industry, agreed by the provincial people's government to put forward the following views.
One, the overall requirements
(a) Guiding ideology
To Xi Jinping new era of socialism with Chinese characteristics as a guide, the full implementation of the spirit of the twentieth CPC National Congress and Xi Jinping, general secretary of the important speeches on the inspection of Guizhou, to seize the opportunity of using the National Development [2022] No. 2 document, in accordance with the deployment of the provincial thirteenth party congress, adhere to the The basic principles of "ecological priority, culture as the root, people-oriented, integrated development, standardization and orderliness", focusing on the "four new" main "four", and in-depth implementation of tourism industrialization. "Two major enhancement" "four major actions", to promote the high-quality development of the B&B industry.
(2) Main Objectives
By 2025, there will be 5,000 new B&B market players, 150 B&B enterprises above the quota, 600 graded B&Bs, including 30 five-star B&Bs and 90 four-star B&Bs, the development and growth of a number of B&B clusters and B&B key villages and towns, and the selection of "Top Ten B&Bs" with market influence and reputation every year. The "Top Ten B&Bs" will be selected every year with market influence and reputation, so as to realize the development of B&B industry standardization, marketization, specialization, integration, branding and clustering, and basically form a development pattern of standardized management, first-class service, unique characteristics and industrial agglomeration.
Two, the main tasks
(a) integrated planning and construction
1. Strengthen planning leadership. Minshuku development into tourism development planning, and national economic and social development planning, land space planning, etc., strictly abide by the arable land and permanent basic farmland, ecological protection of the red line. Formulate the Three-Year Action Plan for the Development of B&B Industry in Guizhou Province (2023-2025), clarify the development positioning, give full play to the advantages of source markets, transportation location and tourism resources, and focus on the layout of B&B in areas such as A-level tourist scenic spots, tourist resorts, key villages and towns for rural tourism, traditional villages, ethnic villages, nighttime consumption gathering areas, and urban tourist destinations. clusters, to prevent blind expansion and disorderly development. (Provincial Department of Culture and Tourism, Provincial Department of Natural Resources, Provincial Department of Housing and Urban-Rural Development, Provincial People's Committee, the people's governments of each city [state] according to the division of responsibilities)
2. Strengthening of infrastructure and public service support. Strengthen transportation, water supply, power supply, garbage disposal, sewage treatment, fire fighting and other infrastructure construction. Set up self-driving car rental service points in airports, high-speed railway stations, bus stations, B&B clusters, B&B key villages and towns. Developing shared transportation services such as customized passenger transportation and net car to meet the diversified travel needs of tourists. Increase the speed and quality of network communications in B&B clusters, key B&B villages and towns, and promote the graded B&Bs to gradually realize the effective coverage of gigabit bandwidth and 5G network. Strengthen the construction of cultural and tourism stations, e-commerce stations, parking lots, signage and supporting landscapes in B&B clusters. It has set up a public service platform for B&Bs, dynamically released information on B&Bs' occupancy, parking and traffic conditions, and guided tourists to reasonably plan their travel routes. (Provincial Development and Reform Commission, Provincial Rural Revitalization Bureau, Provincial Department of Housing and Urban-Rural Development, Provincial Department of Ecology and Environment, Provincial Department of Water Resources, Provincial Department of Transportation, Provincial Communications Authority, Provincial Department of Culture and Tourism, Provincial Fire and Rescue Headquarters, Southern Power Grid Guizhou Company, the people's governments of each city [state] according to the responsibilities of their respective divisions of labor)
(2) Growing the market main body
3. Expand the total number of B&Bs. Encourage farmers to develop B&B by repairing and remodeling their own houses. Guide college graduates, urban residents, returnees and others to participate in the development and operation of B&B. Support rural collective economic organizations to develop B&Bs in a continuous manner through registering companies, forming cooperatives, and villagers taking shares. Guiding and encouraging social forces to actively develop and operate B&Bs through investment, cooperative management and other means. (Provincial Department of Culture and Tourism, Provincial Department of Agriculture and Rural Affairs, Provincial Market Supervision Bureau, the municipal [state] people's governments in accordance with the division of responsibilities)
4.Carry out accurate investment promotion. Regularly organize and carry out B&B industry investment promotion meeting. By 2025, introduce more than 50 domestic head B&B enterprises with high visibility and strong competitiveness in creative design, operation and management. (Provincial Department of Culture and Tourism, Provincial Investment Promotion Bureau, the people's governments of each city [state] are responsible according to their responsibilities)
5. Enhance operational efficiency. Guide and encourage individual B&B operators with a certain income scale to apply for registration as enterprises. Encourage B&B enterprises to enhance their business income through brand franchising, chain operation, enrichment of business forms, extension of industrial chain, participation in rural tourism, etc., and promote B&B enterprises with larger scale and more main business income to upgrade to accommodation enterprises with quota or above. Increase the cultivation of leading B&B enterprises and chain B&B enterprises. By 2025, cultivate the formation of more than 20 local B&B enterprises with national influence. (Provincial Department of Culture and Tourism, Provincial Market Supervision Bureau, the people's governments of each city [state] are responsible according to the division of responsibilities)
(C) Enhance the quality of service
6. Strengthen the standard assessment. Preparation and introduction of "Guizhou B&B quality grade classification and assessment" local standards, the implementation of star management of B&B, quality rating and "top ten B&B", demonstration B&B selection, play a demonstration-led role. For the evaluation of the national grade A tourist lodging, the provincial five-star lodging to give a one-time award of 50,000 yuan, for the evaluation of the national grade B tourist lodging, the provincial four-star lodging to give a one-time award of 30,000 yuan, to obtain the "ten best lodging", the demonstration lodging business body to give a one-time award to encourage all localities of the grade of the lodging, Encourage localities to give corresponding supporting incentives to grade lodgings, "top ten lodgings" and demonstration lodgings. Regularly carry out grade B&B review and implement grade dynamic management. (Provincial Culture and Tourism Office, Provincial Market Supervision Bureau, Provincial Development and Reform Commission, and the people's governments of each city [state] are responsible according to the division of responsibilities)
7. Enhance the level of characteristics. Guide B&B operators to highlight architectural style, optimize room decoration, and enhance creative design and landscape aesthetic features. Enrich the service content of the B&B to meet the consumption demand of tourists' slow life and deep experience. Advocate personalized housekeeping services, and create a civilized and harmonious atmosphere for sharing between hosts and guests. Design and develop intelligent B&B products and enhance intelligent service functions. (Provincial Culture and Tourism Office, the municipal [state] people's governments according to the division of responsibilities)
8. Promote integrated development. Relying on landscape scenery, ethnic culture, red culture, ancient villages and towns and other resources, to create idyllic leisure, mountain sports, recreation and health, ethnic customs, non-heritage experience, red study, ancient villages and towns, art and countryside construction of themed lodging. Guiding B&Bs to actively participate in rural revitalization, driving rural industries and employment, and promoting the integrated development of agriculture and tourism. Encourage B&Bs to enrich the night service industry and launch "B&B+" products to meet diversified consumer demands. (Provincial Department of Culture and Tourism, Provincial People's Committee, Provincial Housing and Urban-Rural Development Department, Provincial Department of Agriculture and Rural Development, Provincial Sports Bureau, Provincial Bureau of Traditional Chinese Medicine, the people's government of each city [state] according to the division of responsibilities)
(D) Strengthen brand marketing
9. To create "colorful mountain residence - drunken heart sleep" Guizhou lodging public brand, and grade lodging common implementation of listed management. Guiding the B&B clusters to rely on advantageous resources to create a regional public brand with local characteristics and market influence. Strengthen the cultivation of local B&B brands to enhance their attractiveness and competitiveness. Guide B&B enterprises to register trademarks and strengthen the protection of intellectual property rights in the B&B industry. (Provincial Department of Culture and Tourism, Provincial Market Supervision Bureau, the municipal [state] people's governments are responsible according to the division of responsibilities)
10.Strengthen publicity and marketing. Strengthen the B&B and surrounding scenic spots linkage marketing, release and promote B&B tourism boutique line. Promote the B&B and online platform collaboration, marketing, booking, payment and other businesses. Support B&Bs to strengthen cooperation with e-commerce platforms such as "One Code Tour Guizhou" to broaden channels for publicity, marketing and brand promotion. Encourage B&Bs to develop and operate online applications to expand the source market and enhance customer stickiness. Based on the results of the rating of grade B&Bs, the selection of model B&Bs and the B&B housekeeper skills competition, more than 20 branded B&Bs and more than 20 B&B housekeepers are publicized and marketed through the multimedia matrix every year. (Provincial Department of Culture and Tourism, Provincial People's Committee, the people's governments of each city [state] according to the division of responsibilities)
(E) Strengthening the standardization and management
11. Guidance to the main body of the B&B operation to implement the safety responsibility, the establishment of security, fire, food, health, environment, disaster prevention, gas and other safety management system, emergency plans and the necessary monitoring and early warning facilities and equipment. The housing and urban-rural construction departments have strengthened the quality and safety supervision of B&B houses and guided the appraisal of house safety. The fire and rescue department has taken the lead in formulating the "Guizhou Provincial Fire Safety Management Code for B&Bs", categorizing and clarifying the fire safety conditions and daily management requirements of B&Bs, and strengthening the supervision and guidance of fire safety. The public security department has guided B&Bs to use security management information systems or mobile APP, small programs, QR codes and other convenient means to implement security management systems such as real-name registration of travelers' lodgings, visitor management, and reception of minors' "five musts" requirements. The legislative work on the B&B industry will be carried out. Promote coordinated supervision by departments, strengthen joint law enforcement, and guide the standardized and orderly operation of lodging houses. (Provincial Public Security Department, Provincial Fire and Rescue Brigade, Provincial Health Commission, Provincial Ecological Environment Department, Provincial Housing and Urban-Rural Development Department, Provincial Market Supervision Bureau, Provincial Culture and Tourism Department, the people's governments of the cities [states] according to the division of responsibilities)
12. Optimize the processing of licenses. Market supervision at all levels, public security, health, fire rescue and other departments to further optimize the license process, the implementation of "a notice, a form, a set of materials, a window acceptance, a network for", to achieve the start of the lodging "one thing at a time". (Provincial Market Supervision Bureau, the Provincial Public Security Department, the Provincial Health Commission, the Provincial Fire and Rescue Corps, the Provincial Government Service Center, the people's governments of the cities [states] in accordance with the division of responsibilities)
13. Strengthening of social synergy. Play the role of B&B industry associations in industry self-regulation, collaborative development, etc., to maintain the B&B market order, avoid disorderly competition, and promote common governance and sharing. It will formulate service specifications, participate in B&B rating, carry out B&B standard publicity and implementation, provide member units with services such as information consultation, training and exchange, product promotion, dispute coordination, etc., and enhance the proportion of graded B&Bs among member units. Strengthen the exchange and cooperation between the industry within and outside the province, and carry out visitor satisfaction surveys and other work. (Provincial Department of Culture and Tourism, the municipal [state] people's governments in accordance with the division of responsibilities)
Three, safeguard measures
14. Strengthen organizational leadership. Establish and improve the cross-sectoral collaboration mechanism to strengthen the overall guidance for the development of the province's lodging industry. Special groups at all levels of tourism industrialization should develop the B&B industry as a key task to promote tourism industrialization, strengthen analysis and research, and solve outstanding problems. Each city (state) tourism industrialization special group should focus on the development of B&B clusters, counties (cities, districts, special districts) tourism industrialization special group should focus on the development of B&B key villages and towns according to local conditions. (Provincial Culture and Tourism Office, the municipal [state] people's governments in accordance with the division of responsibilities)
15. Strengthen the land and housing security. All localities based on land space planning, through the whole area land remediation, urban and rural construction land increase and decrease hooks, effectively revitalize the use of the stock of construction land for the construction of lodging. No more than 5% of construction land can be reserved in the land space planning and village planning of townships for the development of rural tourism and a small amount of ancillary facilities that must be built outside the village construction boundaries, but permanent basic farmland and the red line of ecological protection must not be occupied, and the ecological environment and rural landscape must not be damaged, and if it is necessary to occupy arable land, it should be implemented in accordance with the law to achieve a balanced occupation and supplementation. If the land for B&B development is in line with the scope of point-type land use, it will be actively safeguarded in accordance with the point-type land use method. Encourage rural collective economic organizations to make composite use of rural construction land such as residence bases under the premise of conforming to the planning, and encourage the development of B&B through repurchasing, leasing and other means to revitalize idle residence bases, idle farmhouses, abandoned factories, unused school buildings, village collective premises and other resources in accordance with the law. Encourage investors to rent rooms for B&B for a long period of time in accordance with the law and regulations, and continue to invest in and develop the operation. (Provincial Department of Natural Resources, Provincial Department of Education, Provincial Department of Culture and Tourism, Provincial Department of Agriculture and Rural Affairs, the people's governments of each city [state] according to the division of responsibilities)
16. Strengthen financial services. Provincial culture and tourism development special funds each year to arrange no less than 20 million yuan to support the development of the B&B industry. Encourage the development of better conditions in cities and counties, combined with the level of local economic development and financial situation of the B&B industry to give financial support. Provincial culture and tourism industry investment fund should be a separate project library to support eligible B&B projects. Actively include eligible rural tourism infrastructure construction projects into the scope of local government special bond support. In the pilot areas of rural residential base system reform, explore the support of B&B construction and operation through the right to use residential base and farmers' housing property rights mortgage, credit loans and other forms of support, and reduce the financing threshold under the premise of risk prevention. Encourage financial institutions to optimize credit loans, subsidized loans, guarantees and other businesses, and innovate financial products and service models such as supply chain finance, counter-guarantees, pledges, insurance, etc., so as to effectively solve the financing needs of B&B enterprises and enhance the B&B's ability to cope with epidemics, natural disasters and other anti-risks. (Provincial Department of Culture and Tourism, Provincial Department of Finance, Provincial Development and Reform Commission, Provincial Local Financial Supervision Bureau, Provincial Department of Agriculture and Rural Affairs, Provincial Department of Natural Resources, Guizhou Financial Holding Group, the people's governments of each city [state] according to the division of responsibilities)
17. Increase policy support. Coordinate rural water supply guarantee project, digital village construction project, rural habitat improvement, dangerous house reconstruction, rural garbage and sewage treatment, balanced allocation of public services, east-west collaboration and other projects, funds and policies to support the development of lodging agglomeration, the formation of lodging industry development synergy. Minshuku will be included in the cultural and tourism consumption to benefit the people, the content of the exhibition and festival activities, and encourage localities to have the conditions of the minshuku according to the procedures into the organs and enterprises and institutions conference training, staff recuperation and relaxation selection range. Various departments around the minshuku infrastructure construction, public service management and market main body cultivation, etc., to develop supporting policies to promote the development of minshuku. (Provincial Development and Reform Commission, Provincial Department of Finance, Provincial Department of Housing and Urban-Rural Development, Provincial Department of Ecology and Environment, Provincial Rural Revitalization Bureau, Provincial Department of Culture and Tourism, and the people's governments of each city [state] are responsible according to their responsibilities)
18. Strengthening talent cultivation. Organize activities such as the B&B housekeeper skills competition, selecting and launching outstanding B&B masters, housekeepers and operation and management talents, driving B&B practitioners to learn from each other and catch up with each other. Strengthen the cultivation of B&B creators, and include talents from culture, education, science and technology, architectural design, catering and other industries who cross the border for B&B entrepreneurship and employment in the B&B innovation and entrepreneurship talent pool. For college graduates and returning entrepreneurs who are qualified to start B&B businesses, corresponding entrepreneurial support will be given. Regularly carry out categorized training for B&B operation and management personnel and service personnel, and continuously improve the professional ability and management service level. (Provincial Department of Culture and Tourism, Provincial Department of Human Resources and Social Security, Provincial Department of Education in accordance with the division of responsibilities)
